Adventure and outdoor shoemaker Woodland has announced the launch of two new concept stores in Noida in GIP mall and DLF Mall of India to revamp all its existing
The company new retail expansion strategy is to attain a more eco-friendly and trendy image among the prospects of the brand and mark the beginning of the new design outlets in the country, the company said in a statement.
The two stores have the dimensions of 2,800 sq.ft. and 2,000 sq.ft. respectively.
Harkirat Singh, MD of Woodland said, “The new store concept and these store launches add to our brand’s repertoire of Pro-planet philosophy featuring eco-friendly elements like the use of recycled wood, LED energy saving lighting amongst others with a warm colour palette. Known for the positive values we embody, we wanted to facilitate the same into the fresh designs in our new format stores too. With an astounding result– the stores look stunning, displaying a beautiful mix of ethos and product.”