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Woodland enters FMCG biz

Leverages MBOs for the German manufactured product range.

Tags: Retail, woodland brand, fmcg category, personal care product

April 08, 2013  |  comments ( 0 )  | 
Woodland enters FMCG biz


The adventure wear brand, Woodland, enters a new product category, personal care, which will be an extension for the brand. Under the new product category, the brand will introduce sunscreens and anti-bacterial lotions which will be produced by a Germany based company.

Woodland plans leverage the multi brand outlets for this range before selling it through exclusive stores, as the FMCG range will be more of a mass consumer range.

Moreover, the brand also looks at expanding its retail presence and is likely to invest Rs 80-100 crore for the same.

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