Woodland expects Rs 400 crore export turnover by next two years

Home-grown footwear brand, Woodland, is planning to step into new markets like South Africa and Canada this year by launching both online and offline operations in these countries.

While it already has subsidiaries in countries like China, Hong Kong and Eastern Europe, new step up subsidiaries will be floated to start e-commerce and warehousing facilities. 

Harkirat Singh, Managing Director, Woodland, said, “We will be setting up subsidiaries in South Africa and Canada since we plan to start e-commerce and do our own warehousing. Retail is fairly organised in these countries so we may set up shop-in-shops with the existing retailers. Our export turnover, which is currently at Rs 250 crore, is expected to touch Rs 400 crore in the next two years.’’

Woodland also has plans to re-enter Canada since Chinese imports had not made it viable for the domestic brand to sustain its operations in this market.

Singh added, “We had pulled out of Canada but now we are seeking strategic partners to sell our outdoor products.”

The company expects at least 40 per cent of its ₹1,200 crore turnover to come from the overseas markets.