Woodland eyes global markets

Eyes China, West Asia, and the CIS countries.
Woodland is looking at leveraging its brand equity to expand into newer global markets while spreading its retail presence in India. Initially, the company plans to enter China, West Asia, and the CIS (Commonwealth of Independent States) countries by early 2013.
According to Harkirat Singh, MD, Woodland, the success that the company has seen in India has given it the confidence to explore international markets. Besides being a manufacturing hub, China is a consumption market, too. Woodland enjoys certain brand equity and makes viable business sense to establish presence in other places as well.
Woodland already sources raw material from China. It is now looking at creating a distribution set-up to retail shoes through exclusive showrooms and through existing retailers in China.