Woodland looks to expand its footprint abroad, plans to enter Canada and South Africa

Footwear and apparel brand, Woodland will introduce inner-wear and leisure wear collection as part of its expansion plans as the company looks to cross Rs 1500 crore total turnover mark by current fiscal.

The company is planning to enter new export markets including Canada to expand its footprint overseas.

Harkirat Singh, MD, Aero Club, which owns Woodland, said, "We will launch inner-wear and leisure wear collections. This is part of our expansion plans as this was the category which we thought we were missing."

He said that the collection will comprise products like vests, briefs, trunks, inner T-shirts and shorts.

Singh told PTI, "The new range of our product line will be available at company run 600 stores and about 4000 multi-brand outlets."

Woodland will also open 40 to 50 company-owned exclusive stores in current fiscal to deepen its footprint in the country.

He said, "We will be opening 40 to 50 stores this financial year."

Singh said the company is also selling its products through e-commerce portals like Amazon, Flipkart, etc.

According to Singh, "As much as 14 per cent of the total revenue comes from e-commerce web sites."

Aiming 15-20 per cent growth, the company expects to cross Rs 1500 crore of total turnover by the end of the ongoing fiscal.

He said, "Last fiscal, we clocked turnover of Rs 1300 crore and this fiscal we expect to cross Rs 1500 crore on the back of expansion and new product lines."

Singh said, "We have plans to enter Canada and South Africa which are very attractive markets and we are looking for right partners for the same."