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Woodland targets new segments

Adventure wear brand, Woodland, plans to extend its offerings to become a lifestyle label.

Tags: Woodland

February 04, 2012  |  comments ( 0 )  | 
Woodland targets new segments

Adventure wear brand, Woodland, plans to extend its offerings to become a lifestyle label. With this, the company is also planning to enter organic skincare and bodycare products. The company had tied up with a Germany based personal care products company to bring at least 20 products to India in September this year. The products would be sold through Woodland stores and multi-brand outlets. Woodland has now added shoe care products, a yoga apparel range and a formal footwear range to its offerings.


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