World Kitchen Holding Company LLC has announced the official launch of their wholly owned Indian subsidiary – World Kitchen (India) Pvt Ltd. Under the new subsidiary, World Kitchen will be selling directly to Indian consumers through retail outlets and channel partners. This model will enable the company to sell directly in the northern, eastern and Western parts of India.
The Indian subsidiary is named World Kitchen (India) Pvt Ltd.
With this, the Indian arm has also appointed TTK Prestige as partner that will oversee the southern distribution, further providing better control over local sales and marketing activities.
Joseph Mallof, President and CEO, World Kitchen Holding Company LLC, said, “Establishing an Indian subsidiary will enable us to meet the demands of a rapidly evolving consumer base in a better way, capture a bigger share of the growing Indian market and provide local consumers with enhanced access to World Kitchen’s wide repertoire of brands and products.”
Nandina Ramchandran, Country General Manager of World Kitchen India, said, “We aim to continue providing Indian consumers with products of the highest quality, such as Corelle. Each piece of Corelle is made with Vitrelle®, a unique three-layer laminated glass that is light weight and chip resistant, signifying World Kitchen’s commitment to quality products for our consumers. With the launch of World Kitchen’s Indian subsidiary, we are in a very good place to do so.”