Xiaomi ventures into the water purifier segment

Xiaomi, China-based technology company, has now forayed into the water purifier segment, after disrupting the air purifier market followed by televisions and smart security cameras. Started as a smartphone brand, Xiaomi has been rapidly expanding its foothold in India.

Raghu Reddy, Head, Category and Online sales, Xiaomi India, said, “Today, you see several water purifiers which look complicated and ugly with high dependence on after-sales, which at times can cost a lot. Xiaomi's Mi Smart Water Purifier solves all these problems.”

“What stands Mi Smart Water Purifier apart is the clean, minimalistic 'Mi design' and the fact that users do not need to depend on a third-party AMC contractor to keep their Mi Smart Water Purifier in a good condition. Besides, users will also be able to use the Mi Home app to know exactly what kind of water (with respect to TDS levels) is being fed to the appliance, and the output, thus making them more aware about the kind of water they are consuming,” he further stated.

Priced at Rs 11,999, the Mi Smart Water Purifier (RO+UV) features a Penta purification process, which is facilitated by three filters including PolyPropylene+Activated Carbon (PPC), Reverse Osmosis (RO) and Post Activated Carbon (PAC) along with an in-tank UV light.