Yamaha to tap into rural-market

Two-wheeler maker Yamaha said that it aims to double its sales in rural market in the coming five years and intends to add about 1,000 outlets in sub-urban and remote areas of the nation by 2014.

“We have, so far, seen good sales in urban areas, mainly in big cities, due to our image as a premium bike maker. Now, to continue with the growth, and even to further accelerate, we will focus to strengthen our presence in rural areas,” India Yamaha Motor National Business Head Pankaj Dubey said.

The wholly-owned Indian subsidiary of the Japanese giant Yamaha, which sold 2.2 lakh units in India in 2009, is also expecting its total sales to increase by up to 30 per cent, this year.

He further added that the rural two-wheeler market is not penetrated enough and hence offers huge growth potential.