Yash Birla Group expands portfolio
Forays into Advanced Sports Nutrition category with the launch of B3(BCUBE).April 25, 2012 | comments ( 0 ) |
Yash Birla Group announces the launch of B3 (BCUBE), a unique and comprehensive range of Advanced Sports Nutrition products developed with breakthrough science and leading edge technology.
B3 (BCUBE) is formulated by the Birla Research Institute for Advanced Nutrition (B.R.I.A.N) team which comprises of renowned celebrity nutritionist and fitness expert Dr Rehan Jalali (personal nutritionist of Slyvester Stallone), scientific advisor and CEO of ISSN (International Society of Sports Nutrition), Dr Jose Antonio along with Indian Fitness & Nutrition experts Jivesh Shetty, Kaizzad Capadia and Dr Vilas Shirhatti.
Speaking about the company’s vision for B3 (BCUBE), Yash Birla, Chairman, Yash Birla Group, said, “Fitness has always been my passion. I believe that only when the body is fit the mind will function 100 per cent which in turn helps one scale new heights. Today’s youth is increasingly growing health conscious coupled with high disposable income. This is a huge opportunity for us to capitalise the demand with the best solution.”
- From MakeMyTrip to Cleartrip, e-travel firms to top $10 bn in bookings
- Myntra launches Italian handbag brand Carpisa exclusively on its platform
- Paytm partners insurance provider LIC
- Microsoft starts retailing of Amazon Echo devices online and in stores
- ShopClues launches its first offline store in Lucknow
- Crocs opens its 100th store in India
- Williams-Sonoma, Inc. announces partnership with Reliance Brands for India Market
- Instant noodle brand YiPPee crosses Rs 1,000 crore sales mark
- Myntra CEO & CFO quit
- Levi Strauss plans to launch IPO