Yash Birla Group expands portfolio

Forays into Advanced Sports Nutrition category with the launch of B3(BCUBE).

Yash Birla Group announces the launch of B3 (BCUBE), a unique and comprehensive range of Advanced Sports Nutrition products developed with breakthrough science and leading edge technology.

B3 (BCUBE) is formulated by the Birla Research Institute for Advanced Nutrition (B.R.I.A.N) team which comprises of renowned celebrity nutritionist and fitness expert Dr Rehan Jalali (personal nutritionist of Slyvester Stallone), scientific advisor and CEO of ISSN (International Society of Sports Nutrition), Dr Jose Antonio along with Indian Fitness & Nutrition experts Jivesh Shetty, Kaizzad Capadia and Dr Vilas Shirhatti.

Speaking about the company’s vision for B3 (BCUBE), Yash Birla, Chairman, Yash Birla Group, said, “Fitness has always been my passion. I believe that only when the body is fit the mind will function 100 per cent which in turn helps one scale new heights. Today’s youth is increasingly growing health conscious coupled with high disposable income. This is a huge opportunity for us to capitalise the demand with the best solution.”