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Yum! On an expansion spree in India

Yum! Brand Inc is expecting to surge its profits to reach $100 million


June 25, 2010  |  comments ( 0 )  | 
Yum! On an expansion spree in India

Yum! Brand Inc is expecting to surge its profits to reach $100 million by 2015. Looking at the young generation, contributing to 70 per cent of the population, who have a bent towards fast food, the company gets a strong boost to expand rapidly in the market. Yum! Brands has around 74 KFCs in 13 Indian cities as well as 159 Pizza Huts spread across 33 cities. In March 2010, Yum! Brands also announced the opening of the first Taco Bell in India by its international division. This store has been well received since its inception with transactions exceeding 1000 per day. According to management, the overall numbers for KFC, Pizza Hut and Taco bell will likely hit 1000 units by 2015. The Indian operational head of the brand declared in November that the company would invest about $150 million to enhance its presence among the fast-food lovers in around 60 cities and also increase the staff members accordingly. Presently, the company’s growth strategy thrives on its presence in emerging markets such as India, China, Indonesia, Malaysia, Russia, Vietnam and Brazil, as these economies are growing at a fast pace. Yum! Brands is the worldwide leader in multi branding, which offers consumers wide range of choice at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands.  The firms believe major long-term growth drivers will be new unit openings and international expansions.


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