Zara eyes to expand its presence in smaller cities and semi-rural areas

Zara's plans to sell online in India will help the brand expand its presence beyond the eight cities it is present in currently.
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Zara, one of the world’s largest fashion retailer, is likely to sell online in India.

Inditex, or Industria de Diseño Textil SA, in its results statements for the year ended 31 January 2017 said, "In 2017, Zara expects to launch online sales in India."

The company in its statement said, "To be sure, Zara started leveraging the online sales route only in March this year in just two countries, Singapore and Malaysia. It will start selling online in Thailand and Vietnam in next few weeks."

Zara's plans to sell online in India will help the brand expand its presence beyond the eight cities it is present in currently. Smaller cities and semi-rural areas are seen to be the next growth driver for e-commerce companies.

 
 
 
 
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