Zenith surges towards retail expansion

Aiming at increasing the brand visibility, Swiss luxury watch brand Zenith is planning to launch shop-in-shop format.

The brand, now owned by Moet Hennessy - Louis Vuitton (LVMH) group, was launched in 2009 in India and now eyes brand conscious and global traveler young Indians as its growth strategy.

The brands find immense potential in the Indian market and thus it is targeting to tap the opportunity for further growth. Currently, the company operates in five outlets in metro cities like Delhi, Mumbai and Bangalore and it is planning to add more numbers to the chain. It plans to foray in cities like Kolkata, Hyderabad and Ahmedabad.