WROGN, the breakaway youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Over the years, WROGN has been the go-to brand for men’s casual wear. This time, USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE. It contains a diverse range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.
Speaking on the launch, Anjana Reddy, Founder & CEO, Universal Sportsbiz Ltd, said, “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”
There is a synonymous connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. ABD’s versatility, perseverance and hard work, is a perfect embodiment to build a strong connect with the Indian customers.
Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said, “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”
The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. Keeping the price into consideration, one can say that WROGN ACTIVE suits everyone's preference. Prices range from from Rs.699 to Rs. 2999, WROGN ACTIVE will be retailed at all WROGN exclusive brand outlets, Shoppers Stop and Myntra.