Wildcraft to Strengthen its E-commerce Business in India
Wildcraft to Strengthen its E-commerce Business in India

Wildcraft, India’s leading outdoor brand with the largest portfolio of trek-to-travel solutions has partnered with Ace Turtle, India’s leading omnichannel technology company for brands and retailers to strengthen its e-commerce business. Ace Turtle’s unified commerce platform Rubicon will enable Wildcraft to expand its e-commerce business in India by driving seamless customer experience at scale.

Gaurav Dublish, Co-founder, Wildcraft said “Our constant endeavor is to curate every part of the Wildcraft experience around the customer. As a business, we have always been bullish on e-commerce and in the post-pandemic world scaling this up is a key focus area for us, while providing a seamless experience across both offline and online channels. We are happy to partner with Ace Turtle for their solution Rubicon which is meant to play a critical role in providing a reliable and customer-friendly experience across multiple platforms with uniform prices, styles, optimized fulfilment, and availability, thereby leading to efficient delivery to the end consumer.

Nitin Chhabra, CEO, Ace Turtle said, “Wildcraft is India’s #1 outdoor brand. It is a great India-born success story and has built a reputation for providing outstanding quality and exceptional product engineering to its customers. We are excited to be associated with Wildcraft and are confident that our omnichannel tech platform Rubicon will enable Wildcraft to bolster its e-commerce business from multiple fulfillment centers and enhance the customer experience across various marketplaces.

Powered by machine learning, Ace Turtle’s unified commerce platform Rubicon 3.0, supports various omnichannel retail use cases. Rubicon has helped brands by integrating all their retail channels to provide a single view of inventory and order, enabling brands to get orders from any channel (online and offline) and fulfill it from any stock point (retail stores, warehouses, and distributors). It helps brands improve their product availability and optimize their inventory efficiently through multiple demand channels (fulfilling from the same inventory pool), leading to a significant rise in sell-through and margins.

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