Leading sportswear giant adidas unveiled its largest store in Bengaluru, located at the heart of the city - Brigade Road. The store is a blend of multiple digital touchpoints and embodies the future of the retail experience for consumers.
Spread across 6,500 sq. ft of retail area across four floors, the store focuses on 3 important pillars which are experience, sustainability, and credibility.
The store provides the consumer a glimpse into the world of adidas, offering a wide variety of products for men, women, and kids across categories like running, training, sportswear, football, basketball, golf, tennis, and outdoor. The store also has multiple sports and experience zones like an exclusive football floor with an extended terrace play area, a gaming-inspired lounge with an anx-box, and an activity area for kids. The store is also enhanced using advanced technology which includes immersive screens, and digital plinths to give customers a superior digital shopping experience.
In line with adidas’ long-term vision and commitment to sustainability, the store houses a dedicated ‘Sustainability Wall’ which has been designed using electronic waste, displaying the End Plastic Waste logo. That is not all, the central Atrium installation at the store has been created in collaboration with local artists using only recycled bottles and plastic containers.
Sunil Gupta, Senior Director, Brand adidas said, “We are absolutely thrilled to open yet another phenomenal store in the heart of Bengaluru. The store not only provides our consumers a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas, be it through our experience zones, our digital touchpoints, or our commitment to sustainability which comes to life with the sustainability wall and the installation made from plastic waste. We consistently want to elevate the in-store experience for our consumers through innovation, creativity, and design.”
World Boxing Champion and adidas athlete Nikhat Zareen inaugurated the store.
“I am super excited to inaugurate this beautiful adidas store today. This makes me reminisce about my first store visit when I got my first pair of adidas shoes. A monumental moment for me as it was a pair that empowered me and to this day, I cherish it. That was my entry into the world of adidas, and from there on the possibilities for me have been endless. I wear my three stripes with so much pride and I am sure, this store too will be the first step towards many more such monumental journeys for young athletes in the years to come,” she added.