Adidas Expands Product Portfolio, Launches Inclusive Range of Sports Bras

Adidas is committed to driving its innovation forward to better serve the needs of female athletes, making their 'Impossible Possible' in sport.
adidas Expands Product Portfolio, Launches Inclusive Range of Sports Bras

Sports shoe manufacturer Adidas has unveiled its extensive new sports bra collection. 

After undergoing extensive research, development, and multiple testing stages. With studies showing breasts can undergo damaging skin stretch without the right bra, and widespread dissatisfaction amongst everyday and elite athletes that is hindering performance and participation in sport, the collection comprises of 43 new styles across 18 product franchises.  

The company stated that Adidas is committed to driving its innovation forward to better serve the needs of female athletes, making their ‘Impossible Possible’ in sport. As part of this, adidas worked closely with leading breast biomechanics research institute, University of Portsmouth, who found that if breasts are not properly supported during running, they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch. 

Meanwhile, unsupported breasts can move up to 19 cm during star jumps and nearly half (46 percent) of schoolgirls who were surveyed reported their breasts affected their participation in sports. Using these insights, adidas set out to redefine its current offering and create a range of sports bras that deliver added comfort and better fit, enabling more female athletes to participate in sport and experience the benefits it brings. 

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READ MORE: Manika Batra Joins adidas' 'Impossible Is Nothing' Campaign

Using the latest material and design innovations, the new collection features Everyday bras designed for lounging and gentle movement, Studiobras for yoga, Pilates, and other low-to-mid intensity activity, Train bras designed to provide enhanced support during HIIT classes and more intense sport or training, and Runbras that offer the highest level of breast support in the collection.

Sunil Gupta, Senior Director, Brand adidas, India said, “We are here to serve a powerful and diverse community of women. Driven by this commitment, and after years of research, testing and insights, we bring to you the “Bra Revolution”. We have reinvented the way we design and create sports bras to launch our most comprehensive and inclusive collection till date. With this, we will cater to women of all body-types and hope that they experience the benefits of added support, a better fit, and are not be held back when engaged in the sports they love.”

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