adidas India Expands Product Portfolio, Launches Yoga Collection

Fusing high performance with stylish design, the Yoga Make Space Collection includes apparel and accessories for women and men. adidas' latest material innovations, made in part with recycled materials support its mission to help end plastic waste.
adidas India Expands Product Portfolio, Launches Yoga Collection

adidas introduced its latest dedicated yoga offering, the adidas Yoga Make Space Collection. Featuring versatile pieces designed to support the full breadth of yoga practice and conditions, the new range is inspired by the elements – Fire, Earth, Wind, Water made in part with recycled materials. The campaign celebrates how and why athletes, partners from different sporting, cultural, and artistic backgrounds make space for yoga.

A practice that dates back centuries and has a rich heritage rooted in spirituality, yoga may offer benefits for the body and mind, underlining why its popularity continues to soar. Knowing the value that being on the mat brings to different individuals, and the diverse ways in which they practice, the collection offers designs suitable for an assortment of yoga spaces and conditions, whether this is in the studio, out in the open air, or near the water.

adidas

Fusing high performance with stylish design, the Yoga Make Space Collection includes apparel and accessories for women and men. adidas’ latest material innovations, made in part with recycled materials support its mission to help end plastic waste. Tailored to the different elements, key pieces include:

To further illustrate the different motivations behind practicing yoga, adidas has collaborated with Deepika Padukone, an avid yoga practitioner is and will be the face of the campaign and will be seen representing it across adidas stores globally. 

Sunil Gupta, Senior Brand Director, said, "Inspired by the elements, our yoga collection offers designs suitable for an assortment of yoga spaces and conditions. Through our global campaign, we hope to inspire more people to make space for yoga in their lives.

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