Agritech Startup Vegrow Looks to Venture into 100 Cities
Agritech Startup Vegrow Looks to Venture into 100 Cities

Vegrow, a B2B platform for fruits and vegetables, has secured $13 million in Series A round from investors including Lightspeed Venture Partners and Elevation Capital. The round has also seen participation from existing investors Matrix Partners India, Ankur Capital, Better Capital, and Titan Capital.

The fresh capital will be utilized by the agritech startup to invest in technology, new products, and expansion in 100 cities.

Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu, and Kiran Naik, Founders of Vegrow, said, “At Vegrow, we focus on select products as compared to building a large basket. Each of these products is a multi-billion dollars opportunity. This enables us to go deep in the product value chain and unlock massive growth in this sector.”

“In fact, we have become one of the largest companies for pomegranates in the country in less than a year. We are excited to expand to 100 cities, invest in technology, and launch new products with this fundraise,” they added.

Established in 2020, Vegrow has scaled rapidly among both farmers and B2B customers, resulting in nearly 20 times top-line growth with a presence in over 30 cities. The technology platform powers everything from farm discovery, produce quality profiling, market intelligence to smart matchmaking between farm-level inventory and customer requirements.  

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Retail India News: Punit Balana Expands Product Portfolio with “Modern Jaipur"
Retail India News: Punit Balana Expands Product Portfolio with “Modern Jaipur"

Renowned designer Punit Balana recently unveiled his Spring Summer 24 collection, titled "Modern Jaipur," capturing the vibrancy and regality of his hometown. Drawing inspiration from a polo match in Jaipur, the collection beautifully weaves together the essence of the city, reflecting high society life with royals and aristocrats.

Imprinting his vision of Jaipur's life, Punit incorporates signature colors, Masoom Gulabi and Moonga, into the collection. The palette's softness and bold prints create the perfect blend of Modern Jaipur aesthetics. Collaborating with creators like Ankush Bahuguna and Sahiba Bali for the campaign, the collection showcases the talent behind the lens.

Punit Balana shared, "Modern Jaipur Collection celebrates the timeless elegance and vibrant spirit of my beloved hometown. Whether you're in Jaipur or a bustling cosmopolitan city, Modern Jaipur isn't just fashion; it's a cultural journey that becomes a part of your essence."

The collection pays homage to the city's past while embracing the contemporary spirit of today's society that confidently makes a statement. Regardless of whether you're in New York or Mumbai, Modern Jaipur transcends fashion, seamlessly becoming a part of your identity.


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