In a bid to celebrate the brand loyalist supermoms, AllThingsBaby.com, a premium platform for mother and baby products unveiled its first-ever loyalty program – Boss Baby Rewards.
Boss Baby Rewards is a personalized loyalty program for parents where they can avail of exclusive offers, services, and benefits, and earn points on each purchase. The loyalty program was launched by India’s celebrated actress and All Things Baby’s loyalist customer from day one.
Tejal Bajla, Co-founder of AllThingsBaby.com, said, “From day one, our core focus is on providing parents with utmost satisfaction and easy access to the most curated baby products from across the globe. By hosting a Mother’s Day Soiree, we intended to build a niche community of mothers and in turn, have them champion our offerings and reward them with our loyalty program – Boss Baby Rewards. With this loyalty program, we intend to add value to the lives of parents as they embark on their fun and exciting parenting journey.”
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Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.
“At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.
Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.
GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.
"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik
In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.
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