Amazon collaborates with NULM to empower self-help groups

This is a great move to help small businesses explore wide markets through the platform.

The renowned e-commerce giant Amazon has tied-up with the Ministry of Housing and Urban Affairs under the National Urban Livelihoods Mission to train, support and provide market access to artisans and self-help groups (SHGs). This is a great move to help small businesses explore wide markets through the platform. An estimation of 2,500 products will be on sale from March 28, said Durga Shankar Mishra, Secretary, Ministry of Housing and Urban Affairs.

During the first phase, 24 states, 40 clusters and 350 self help groups have been enrolled which in turn has the potential to generate around Rs 45 crore in the next one year.

"The agreement will help promote around four lakh women in self help groups which represent all urban local bodies across the country. E-commerce has become extremely significant and it also means that the products have to be of high quality, should be timely and should be packaged well. The SHG will be trained in all this and once that's done, the sky is the limit. In the next three years, we will aim for a Rs 500 crore turnover," Mishra said.

The E-commerce Industry

With wider internet penetration, renewed business ideas, the e-commerce sector has become a vital tool of businesses to grow and expand. Ever since the onset of the e-commerce world, lots of business men and buyers have connected online within few clicks to connect with the business of their choice. Further, the market is expected to grow to 200 billion by 2026 from 4.5 billion in 2018. 

Amazon's entry into the e-commerce world, altered the nature of the e-commerce. In the coming decades, with Amazon's expanding partnerships, it is surely going to be a game changer. 

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