Ahead of Prime Day, Amazon India has launched ‘MultiSeller Flex’ (MSF) to enable sellers from tier II and below towns to earn a Prime badge for their listings.
Sellers using MSF will benefit from this launch with access to millions of Prime members. Multi-Seller Flex sites are fulfillment centres operated by authorised third-party service providers (local entrepreneurs). As part of the program, Amazon India partners with local entrepreneurs to provide sellers with storage for their inventory and processing of customer orders while Amazon will provide shipping and logistics support for seller shipments.
With this launch, sellers can engage with local entrepreneurs to send their products to the nearest MSF site and make them available to customers across the country. Using the nearest MSF will enable sellers to save on transportation costs associated with sending products to the Amazon Fulfilment Centres (FCs) outside their city. Small sellers who require support in storing their inventory and processing customer orders will benefit from this program. Thousands of sellers from about 100 tier-II and below towns like Kottayam, Panipat, Nellore, Valsad, Hisar among many more are already using MSF.
Srikant Sreeram, Director, Seller Flex at Amazon India, said, “With a higher number of sellers joining e-commerce from tier II and below cities, we are partnering with third-party service providers who can benefit from the revenues they earn for owning and operating Multi-Seller Flex sites, to enable sellers from tier II and below to access Amazon Prime benefits to sell to customers across the country. The launch of MSF will also reduce the time to launch sellers’ products on the marketplace significantly and will also help in eliminating significant operational costs. These benefits can help support and drive the digitization of SMBs that seek to access and service a wide customer base through the online marketplace.”
“This launch will enable Amazon to offer customers a wider Prime selection and faster deliveries for Prime members, while enabling entrepreneurship and creation of thousands of indirect jobs in tier II and below geographies,” he added.
The local entrepreneurs also benefit from this program as they can generate additional revenue streams while playing an integral role in creating greater awareness and understanding of e-commerce. The local entrepreneurs will also have the option to expand their business by joining other Amazon programs like Amazon Easy to provide assisted shopping experience to customers or set up Amazon Digital Kendra, a brick and mortar resource center to provide micro small and medium enterprises with the opportunity to learn about benefits of eCommerce and avail a range of third party services such as shipping and logistics support, cataloguing assistance, digital marketing services, GST and taxation support.