Amazon India's Annual Prime Day Event to be Held on July 26 and 27
Amazon India's Annual Prime Day Event to be Held on July 26 and 27

Amazon’s annual Prime Day event will be held in India on July 26 and 27, featuring two days of the best Prime has to offer for its customers. The two-day event will deliver the best deals and savings across categories, including Smartphones, Consumer Electronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home & Kitchen, Furniture, Everyday Essentials, and more to Prime members, along with new launches, the best entertainment benefits and much more.

This Prime Day, Amazon will continue its efforts to empower and support lakhs of Small and Medium Businesses (SMBs) to bounce back from the economic disruption owing to Covid-19 Wave 2, and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans,  weavers, and local shops.

On Prime Day, Prime members will have the opportunity to discover the joy and enjoy deals on unique products across categories including beauty, fashion, electronics, home décor from sellers under various programs such as Local Shops on Amazon, Launchpad, Saheli, and Karigar.

Amit Agarwal, SVP & Country Manager, Amazon India, said, “We dedicate this Prime Day to lakhs of SMB sellers on Amazon India. We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times. We are also excited to offer our Prime members a unique opportunity to discover joy with two days of best deals and savings, hundreds of new product launches, blockbuster entertainment, and more, all from the safety and convenience of their homes.”

SMBs across the country witnessed great success during the last edition of Prime Day in India. Over 91,000 sellers from over 5,900 pin codes saw success during Prime Day 2020; more than 62,000 were from non-metro and tier 2/3 cities across India, and 31,000 sellers witnessed their highest sales. Over 4000 SMB sellers each registering sales of Rs 10 lakhs or more, and 209 SMB sellers becoming crorepatis during Prime Day 2020.

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