Amazon has recently announced the launch of Smart Stores in India. It is a program which allows retailers to create a digital storefront, offer contactless payment options and reward customers using Amazon Pay incentives.
As the part of scheme, customers will be able to scan the store's QR code via the Amazon app, find available products and purchase them using Amazon Pay. The customer then will receive a digital receipt.
Amazon also noted that "thousands of local shops" have signed up for Amazon Pay Smart Stores. The program is meant to drive additional customers to stores and allow local retailers to offer promotions to shoppers, per the company's sales page. Amazon Pay's Smart Stores debut is a sign of the retail giant's interest in establishing local partnerships in India.
"Amazon Pay is already accepted at millions of local shops. We are trying to make customers' buying experience at local shops even more convenient and safe through Smart Stores," Amazon Pay CEO Mahendra Nerurkar said in a statement. "Through EMIs, bank offers and rewards, we seek to make these purchases more affordable and rewarding for customers, and help increase sales for merchants."