Amazon has announced its plans to invest $1 billion to digitally enable micro, small, and medium enterprises (MSMEs) and traders across India, including manufacturers, resellers, local offline shops, and brands. The company aims to digitize 10 million MSMEs with this investment, helping Indian businesses grow by selling online worldwide and enabling $10B in cumulative exports by 2025.
As part of this effort, Amazon will establish 100 Digital Haats in cities and villages throughout India.
Jeff Bezos, Founder and CEO, Amazon, said, “We’re committed to being a long-term partner of India. And actions speak louder than words. Over the next five years, Amazon will invest an incremental $1 billion to digitize micro and small businesses in cities, towns, and villages across India, helping them reach more customers than ever before.”
“This initiative will use Amazon’s global footprint to create $10 billion in India exports by 2025. Our hope is that this investment will bring millions of more people into the future prosperity of India and at the same time expose the world to the ‘Make in India’ products that represent India’s rich, diverse culture,” he added.
Today, there are over 550,000 sellers on the Amazon India marketplace and more than 60,000 Indian manufacturers and brands are exporting their “Make in India” products to customers worldwide on Amazon.
Amazon’s Digital Haats
Amazon will establish Digital Haats in 100 cities, villages, and communities to help businesses integrate into the digital economy. The Digital Haats will provide services like e-commerce onboarding, imaging and cataloging, warehouse space, logistics, digital marketing, and compliance.
Digital Haats will be in local neighborhoods and available to MSMEs irrespective of their association with Amazon. To support local neighborhood shops and kiranas, Amazon will be expanding the Amazon Easy and “I Have Space” programs to provide additional income opportunities.
Through Amazon Easy, kirana shops will be able to set up kiosks to provide assistance to their customers in choosing the right product, placing an order on Amazon and earning a commission on the sales. Through “I Have Space”, local stores can expand their income by using their shops as a mini delivery center and delivering products ordered on Amazon in their neighborhood.
Amazon’s mission in India is to build a sustainable environment that fosters innovation, creates job opportunities, and helps Indian businesses reach customers globally.
The micro, small and medium-size businesses selling on Amazon India are located across the country including Tier 2 and 3 cities, where they are generating jobs and transforming the retail landscape of the country.
Amazon will help Indian MSMEs grow their cumulative exports to $10 billion by 2025 through the Amazon Global Selling program, which enables businesses to sell on Amazon marketplaces globally.