Amazon to Offer Support to Sellers with IP Accelerator Programme
Amazon to Offer Support to Sellers with IP Accelerator Programme

Amazon has launched the Intellectual Property (IP) Accelerator programme in India, offering sellers who are also brand owners easy access to services from trusted intellectual property experts and law firms.

Businesses may choose to engage with these IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon India and Amazon websites globally.

Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India, said in a statement, "We are excited to launch IP Accelerator programme in India, to support lakhs of sellers, especially small and medium-sized sellers with nascent brands, in establishing IP protection. Today, over 8.5 lakh sellers are registered on Amazon in India, and we remain committed to bringing new tools, technology and innovation to help them grow." 

IP Accelerator was launched in the US in 2019 and has since then expanded to Europe, Japan, Canada, Mexico and now in India.

Mary Beth Westmoreland, Vice President, Technology, Brand Protection, Amazon, stated, "Our IP Accelerator programme enables businesses to protect their intellectual property, which in turn helps to ensure an authentic shopping experience for everyone."

The process of obtaining a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) can run up to as long as 18-24 months. Brand owners, especially from small and medium businesses, may find it time-consuming and complex to go through the process on their own.

The IP Accelerator programme helps them navigate this process by connecting businesses with trusted IP law firms that are subject matter experts in this field with experience in drafting trademark and other IP registration applications.

Businesses can engage with these firms to overcome common hurdles that could otherwise further delay the issuance of a registration. The programme can be accessed by sellers on Amazon India Service Provider Network (SPN), offering the benefit of availing the service in a single place.

Sellers do not incur any additional cost in accessing IP Accelerator firm listings on SPN and they can choose to engage with the law firms directly and independently for services of their choice at mutually agreed terms.

 
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Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited
Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited
 

Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.

Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.

Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.

Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.

Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.

Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.

 

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