Amazon Signs Pact with Gujarat Govt to Uplift MSMEs

E-commerce giant, Amazon India signed a Memorandum of Understanding (MoU) with the Gujarat government's industries and mines department to push e-commerce trade, import, and export for MSMEs from the state.
Amazon Signs Pact with Gujarat Govt to Uplift MSMEs

E-commerce giant, Amazon India signed a Memorandum of Understanding (MoU) with the Gujarat government’s industries and mines department to push e-commerce trade, import, and export for MSMEs from the state. 

Gujarat government will also share the technical specifications of digital marketing with MSMEs who can then market their products better in the international market and boost sales.

“We will train and onboard Gujarat-based MSMEs on Amazon Global Selling platform to sell goods to Amazon customers across 200+ countries and territories,” Amazon said in a statement.

The program includes training and webinars to onboard the exporters from MSMEs based in Gujarat. Through the program, the exporters will have the excess to customers presence on Amazon across 17 foreign marketplaces.

The training and workshops are intended to assist MSMEs with the information and tools they need to onboard their brands and expand their organizations universally utilizing Amazon Global Selling.

“Gujarat has vibrant gems and jewelry, apparel and textiles and handicraft sector which is held together by lakhs of MSMEs. One of our key priorities has been to boost exports from Gujarat and through this partnership with Amazon, we aim to empower lakhs of MSMEs in Gujarat to embrace e-commerce exports,” Vijay Rupani, Chief Minister, Gujarat said in a statement.

Amazon had earlier signed similar pacts with Karnataka, Punjab, others to help local MSMEs export their products through the Global Selling platform.

“The Amazon Global Selling program has already enabled more than 70,000 Indian exporters to cross $3 billion in cumulative exports, showcasing millions of Made in India products to customers across the world. The program is witnessing tremendous momentum with increasing interest from exporters across India,” said Abhijit Kamra, Director, Global Trade, Amazon India.

In April this year, Amazon had said that it had in total digitized 2.5 million MSMEs in India since its India foray in 2013. The total online business exports by more than 70,000 MSMEs by means of Amazon Global Selling worth more than $3 billion had helped create close to 1 million direct and indirect job opportunities in India. 

In January 2020, Amazon had focused on carefully empowering 10 million MSMEs in India alongside empowering MSME exports worth $10 billion and creating 1 million new job opportunities by 2025.

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