American Shoe Brand Naturalizer Forays Indian Market

American shoe brand Naturalizer has been a pioneer in designing shoes specifically suited to the contours of  women’s feet since 1927.  After successfully launching its exclusive stores in multiple international cities like New York, Chicago, Toronto & Dubai, Naturalizer has launched its first flagship store in India at DLF Promenade mall, New Delhi. Designed in New York and adorned by working women, ‘the shoe with the beautiful fit’ has been retailing exclusively in India at 50 Bata stores across 4 cities for almost a decade.

The Naturalizer collection serves well to the modern-day women for all day comfort as the patented N5 comfort technology takes you anywhere and everywhere with unmatched ease. The collection flaunts countless styles ranging from pumps, mules, chunky soles and heels. Whether it’s a family outing or a night out, movie night or client meetings, the collection has it all. The brand’s design philosophy resonates with modern aesthetics combined with textures from their own archives and finds ways to incorporate them in the new collections. 

 Commenting on the launch, Sandeep Kataria, CEO, Bata India Ltd said, “For nearly 90 years, Naturalizer has been committed to designing stylish footwear that fits effortlessly and adds to the lifestyle of women from different professions. Today, we continue that commitment to innovation and evolution with the opening of Naturalizer’s flagship store that bring the brand’s philosophy to life in a distinct and ownable way. Our aim with the launch of this store is to reach the loyal customer base while creating the ultimate destination for discovery through a strong retail showcase and experiential marketing.”

 Pushpa Bector, Executive Director, DLF Promenade adds, "DLF Shopping Malls are the first port of call for the international brands. We are extremely delighted to inaugurate the first flagship Naturalizer store in India at DLF Promenade. Being the hub to esteemed brands across fashion, beauty and lifestyle including various International brands, DLF Promenade continues to  be known for bringing latest trends to its esteemed guests and caters to all those who are looking for a quality shopping experience coupled with a chic ambience."