Consistently promoting healthy living with a clear focus on supporting immunity through nutrition, Amway India, one of the country’s leading FMCG direct selling companies, kick-started the awareness campaign to encourage ‘Health and Hygiene’ practices.
Launched on Amway’s 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle.
The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Across India, the brand has conducted over 1,000 sessions reaching its 5.5 lakh direct sellers/ retailers and their customers.
Commenting on the launch, Anshu Budhraja, CEO, Amway India, said, "Today, health and wellbeing have taken precedence over everything else with a rise in awareness for taking nutritional supplements to support one’s overall health, has also become age agnostic. As per a recent survey, 50 percent of consumers reported taking more supplements to support their immune system, supporting one’s overall health in 2020 and the trend is here to remain for a longer period of time."
"Given Amway's formidable presence in the vitamin and dietary supplements market, we are well poised to meet the evolving consumer demands. Selfcare with nutrition, immunity, and hygiene will continue to be the focus for us this year and in line with this, we announced the ‘health and hygiene’ awareness campaign on our 23rd anniversary in India to helping people live better, healthier lives. With this, we are working towards, staying true to our brand’s promise to the consumers by way of providing innovative, world-class quality products in line with the evolving consumer needs and consumer lifestyle. We are hosting multiple digital initiatives to spread awareness around the importance of nutrition and developing hygiene practices for optimal health," he added.
Talking about the importance of the campaign, Gursharan Cheema, Senior Vice President, North and South, Amway India, stated, "Given the current health scenario, it is important for each one of us to safeguard ourselves in the best way possible. Preventive healthcare and seeking personalized nutrition solutions have become a major part of self-care among consumers today. We are grateful to the doctors and other health experts for joining us to improve Nutrition awareness, and steps one can take towards obtaining a healthy lifestyle with a focus on healthy and balanced food choices that provide adequate nutritional value for the body coupled with supplementation. Through these initiatives, we are encouraging our Amway direct sellers/ retailers and their customers to lead a fitter, healthier and hygienic life."
Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation. These health experts shared the importance of living a healthy and hygienic lifestyle. Some of these initiatives in the North region include the World Health Day Awareness Conference, Special Health Festival, Expert Session on Immunity Every day, Mother’s Day celebration, and Importance of Health and Hygiene, among others. Its Amway Direct Sellers/retailers and their customers joined to learn more about healthy and hygienic living along with its short- and long-term benefits.