Direct selling major Amway India has signed Olympic silver medalist Saikhom Mirabai Chanu as brand ambassador for Amway and its Nutrilite range of products.
The association with Chanu is in line with Amway's focus on consolidating its health and nutrition category, especially targeting women and youth in the country.
Anshu Budhraja, CEO, Amway India, said, "Our association with Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society-at-large."
"Comprising over 60 percent direct sellers, women, and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women," he added.
Chanu stated, "As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me."
Ajay Khanna, Chief Marketing Officer of Amway India, said, "Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite's world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country."
According to Amway, the nutrition category has registered immense growth with Nutrilite contributing over 61 percent to the company's business revenue.