Anushka Sharma Joins Wholsum Foods as an Investor and Brand Ambassador
Anushka Sharma Joins Wholsum Foods as an Investor and Brand Ambassador

Anushka Sharma has entered into a strategic partnership with Wholsum Foods. As part of this strategic partnership, Anushka Sharma joined Wholsum Foods as an investor, brand ambassador, and advocate for flagship brand Slurrp Farm, and all future brands Wholsum Foods will launch as it grows to become a house of brands.

Anushka Sharma is a lifelong advocate of healthy, conscious choices. Now as a new mom herself, her values strongly align with that of Wholsum Foods’ core purpose - developing millet-based products with zero junk ingredients that are better for us and our planet. The investment comes at a time when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra.

Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that draws on the power of millets to provide healthy, yummy, and natural snack and mealtime options for young children and their parents. The company was born when co-founders, Meghana Narayan and Shauravi Malik became mothers themselves and realized that there was a dearth of high-quality and nutritious food options for young children.

Speaking about the partnership, Anushka Sharma said, “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realization that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on. Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly. At the heart of this mission are millets, an ancient hardy grain packed with nutrients, making it good for us and good for the planet. Through the partnership, I hope to help nurture India’s rich heritage of millets, and enable today’s generation to leave behind a healthier lifestyle and planet for those to come.”

Meghana Narayan and Shauravi Malik, Co-Founders and Co-CEOs of Wholsum Foods Pvt Ltd stated, “Ahead of the International Year of Millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet.”

Wholsum Foods currently clocks in Rs 55 crore of revenue run rate and aims to reach Rs 150 crore annual revenue run rate in March 2023. Anushka Sharma’s investment comes soon after a $7 million funding round led by Investment Corporation of Dubai, the sovereign wealth fund of the Government of Dubai, and Indian multi-stage venture fund Fireside Ventures.

Wholsum Foods’ flagship brand Slurrp Farm currently retails in India via its D2C website as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.

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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.


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