Indians are becoming health conscious and are thus adding healthy food to their diet and the current challenging times of COVID-19 have given a greater push to this change of lifestyle. Among the healthy foods, soya chunks have been gaining popularity between both vegetarians and non-vegetarians. Understanding the market trend, APIS India, India’s one of the leading FMCG brands, has added Soya Chunks to its wide range of food products, which includes Honey, Premium dates, Fruit Jams, Pickles, Ginger Garlic Paste, and Green Tea among others.
With this launch, the company has ventured into Soya Value-added segment, adding another healthy product to its portfolio. The product will now be rolled out across the country providing consumers with a hygienic, protein-rich vegetarian meal option with affordable price and superior offering.
With 52% protein, high fiber, and minerals content and with <1% fat, these Apis Soya chunks are high on nutritional value. APIS Soya chunks are economically priced at 45 gms for Rs 10; 80 gms for Rs 20 and 200 gms for Rs 45 besides there is an Introductory consumer offer. The product is available in retail stores across states like Andhra Pradesh, Maharashtra, Delhi NCR, West Bengal, Uttar Pradesh, and Bihar. The company plans to commence manufacturing of these products at their manufacturing facility in Roorkee, Uttrakhand.
Speaking on the launch of APIS Soya Chunks, Pankaj Mishra, CEO, Apis India, said, “Soya Chunks category is dominated by regional brands with only a couple of national-level brands. With this launch, we have added another healthy category to our product portfolio and plan to take this segment to greater heights. With this, we aim to capture a market share of 5% in the net one year.”
He further added that soya chunks are a good source of protein, especially for vegetarians. The protein content is much higher than that of meat, eggs, and milk which is over50% and helps in overall body growth, muscle building & maintaining heart health.
As per a study conducted in 2015, soya chunks is also capable of reducing bad cholesterol in the body and hence, promoting heart health.