British singer Zayn Malik has teamed up with eyewear brand Arnette to launch a collection of sustainable pieces, all produced using biobased materials. The ongoing partnership has kicked off with five frames, all named after iconic retro cars.
Zayn has come a long way since his One Direction days, embarking on a solo music career, becoming a dad, and now co-creating an entire eyewear collection.
Connecting expressive worlds on every level, Zayn and Arnette take consumers on a journey through an alternative utopia with an exciting new co-created collection. And it’s more than just a product launch – it’s an on-going creative collaboration, a fresh campaign inspired by Zayn’s own artwork and a whole new take on sustainable eyewear, produced using only biobased materials.
“The team has been really open and receptive to my ideas and have been a great partner. I’m very interested in design and the creative elements of a campaign. One of my favorites is the Drophead, which pushes an iconic shape to the next level with updated design. Showcasing five edgy, yet easy to wear styles named after iconic retro cars, the collection presents innovative bio-acetate and iconic metal shapes that take us on a ride from 80s inspired graphics into the experimental dimension of a new world,” explained Zayn. Featuring powerful bold square profiles, low-and-wide wing shapes and deeprim metal, exclusive new bleached tie-dye colors and colorful see-through and flash mirror shades, each has a defined look and style. Marked out with graphic Z lens logos, each pair reflects Zayn’s signature approach to style.
From graffiti art to retro race heroes, this creative collaboration captures an awakening of creative minds. Upbeat, fun and Collaboration Out Now unexpected, the mood of the collection shifts from vaporwave visuals to retro in a flash, a note of 90s nostalgia and loads of contemporary attitude.
The Zayn x Arnette collaboration is available for purchase online, and marks the beginning of an ongoing partnership between the two.
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