Asics has opened its new concept store in Goa. With this, the Japanese sports performance brand has expanded and elevated its retail footprint and engagement to strengthen its presence in India.
Spread across an area of 860 sq ft, the new concept store is located in the largest mall of Goa, Mall De Goa. The store has been inaugurated by FC Goa and Indian Football national team players, including Brandon Fernandes, Manvir Singh and Jackichand Singh.
The store has been created with a new concept design that creates a balance with the highly technical aspects of the brand’s products with natural warm finishes, features and materials in order to develop a powerful brand experience.
The store provides a wide variety of running, training and SportStyle inspired shoes and apparel for men and women.