ASICS to Modernize and Speed Up the Global Online Experience
ASICS to Modernize and Speed Up the Global Online Experience

Mumbai-based Contentstack, the industry's top Content Experience Platform (CXP) provider, has announced the addition of ASICS, a well-known producer of sports equipment, as its customer. As one of Contentstack's customers, ASICS joins K2 Sports, Express, Mattel, McDonald's, and other retail and consumer product companies.

For the use of its global team, ASICS needed a cutting-edge headless Content Management System that made use of the MACH principles: Microservices, API-first, Cloud-native, and Headless. The business chose Contentstack because of its exceptional customer Care without Compromise program, localization capabilities, and capacity to do tasks with little help from developers, among other features.

Peter Nealon, Vice President of Engineering, ASICS Digital said, "Our previous CMS was older, slower, and more difficult to maintain, which provided our worldwide team limited flexibility. We want a tool that would enable us to experiment and carry out new, unconventional actions. By switching to Contentstack, we will be able to operate quickly and flexibly for years to come while still offering creative, distinctive content experiences. With the help of Contentstack, we can give our customers the best possible digital experiences.

ASICS is also one of the first customers to sign up for the brand-new Contentstack Community portal, where clients and catalysts interact with the company's staff and one another to share knowledge and advance professional abilities.

Neha Sampat, CEO of Contentstack stated, "The Contentstack Community is our way of inviting people to become a part of our family and giving users a place to interact, develop, and discover their own path. It is our mission to assist organizations like ASICS, who are among our partners and clients, in successfully implementing and demystifying composable architectures.

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