Athleisure Wear Brand Zymrat Goes Offline
Athleisure Wear Brand Zymrat Goes Offline

An innovation-led D2C performance wear brand dedicated to creating world-class athleisure products has introduced its first-ever offline store - The Zymrat Experience Centre in Garuda Mall, Bengaluru. 

Enter #ZymratOffline is an offline foray into catering and introducing Zymrat's patented technologies and curated products to fitness aficionados, allowing them to engage and experience the product in the most realistic way possible. Zymrat Experience Center is a fitness enthusiast's dream come true with their whole product line, including the most recent Centurion Performance Polo, displayed in full splendor.

Going offline is a massive step for any D2C brand, and #ZymratOffline is a massive step for Zymrat in the same direction. In keeping with its reputation for excellence, the Experience Store now offers a special #BurnAndEarn chance with a Zymrat flavor. #BurnAndEarn thrives on the motto of Calories Burned = Discount Earned. 

At their all-new Experience Store, Zymrat asks visitors to jump on the stationed assault bike and let it loose on it for a minute. The calories burned (displayed on the monitor) are the flat discount (percentage) earned storewide. A few days since opening, #BurnAndEarn has been a rage amongst the visitors, with people of all ages jumping on it to ‘earn their discount’ (and burning some calories in return!).

The concept behind this store is to tap into the belief that Zymrat products are up to par with the world's very best, if not better, and with their offline venture, they hope to demonstrate this to the audience in person. 

Ujjawal Asthana said, “We are beyond excited to have launched our first Flexi retail experience centre at Garuda Mall, Bangalore. Our products have recorded massive acceptance online, and it only made sense to let people experience our advanced product range in person. In true performance spirit, we’ve introduced a unique performance discount mechanism (#BurnAndEarn), inviting visitors to earn their discounts by burning calories." 

We foresee strong conversion through our offline foray and hope to expand into other parts of the city and country through this model.

Ankita, Co-Founder said, “It is nothing short of a dream come true seeing Zymrat in an offline store surrounded by other well-known brands. We are seeing early traction in the store, and we are committed to expanding Zymrat in offline distribution through Flexi retail, EBOs, and MBOs. This is another step in the right direction for a young brand like ours.

Among the products displayed at the store, you will see SuperVent Pullovers, Jogger, and shorts, crafted with SuperVent Technology, a combination of 3D Knitted Vents with a featherlight layer of sweat-wicking material for supreme breathability; and 100 percent breathable and Zymrat's lightest athleisure ever - Centurion SuperSilva Polo, crafted from the square and line jacquard fabric for faster sweat-wicking and quick-dry. With the Zymrat SuperSilva technology, a featherlight Jacquard fabric, and the exceptional moisture-wicking properties of the Centurion Polo, one can glide through the day without ever having to worry about comfort. The recently launched Centurion Polo is the perfect answer to what work-play balance looks like.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading