Ayouthveda Plans to Expand its footprints in European Countries

DaMENSCH has unveiled a new campaign titled #SoSoft, shedding light on seldom-acknowledged aspects of men. While men have traditionally been associated with strength and resilience, their emotional and vulnerable sides are often overlooked or disregarded. The 30-day #SoSoft campaign by DaMENSCH encourages men to embrace their 'soft' side, humorously portraying it in a series of videos released as part of this initiative.

“Instead of being preachy about the issue, the campaign appears funny and humorous, even as it asserts that it’s perfectly alright to not hold up for once. In the campaign videos, men can be seen getting emotional, even crying, on instances like Team India winning a cricket match, thereby donning their vulnerable self without any inhibition,” said Anurag Saboo, Co-Founder, DaMENSCH, adding that #SoSoft #MustBeDamensch takes a cue from its flagship ethos of offering essential menswear that are super soft and comfortable.

Focusing on the concept of 'softness' in innerwear, DaMENSCH launched the campaign on September 1, 2023, and it will run for a month, concluding on September 30, 2023. The campaign will be amplified across various platforms, including YouTube, Facebook, and Instagram. A total of three videos are slated for release during the campaign, each reinforcing the idea that men can express their emotions even in seemingly ordinary situations, particularly when they are wearing soft and comfortable essentials.

This initiative comes shortly after DaMENSCH introduced the #MadeForAdults campaign, which encouraged men to replace less functional innerwear with superior quality options that provide effortless comfort. The multifaceted campaign celebrated adulthood, encouraging men to transition from humorous boxer shorts to more mature choices.

SkinQ, a certified dermatologist-formulated brand known for its Made Safe Certified active solutions, has introduced its latest product, the Smooth and Bright Body Lotion. This launch signifies SkinQ's expansion into the highly competitive body care sector. The lotion is specifically designed to address Keratosis Pilaris, commonly known as "Strawberry skin" due to its textured appearance, often found on the hands and legs. This clinically tested formula not only delivers smoother skin but also enhances brightness and overall skin health.

SkinQ's 3-in-1 active formula lotion is suitable for all skin types and genders. It contains key actives such as Lactic Acid, which gently exfoliates dead skin cells, resulting in softer and brighter skin while effectively treating ingrown hair. Urea is included to reduce dry, rough patches and alleviate the symptoms of "strawberry skin," while Glycerine works to smoothen and nourish dry, uneven, and patchy skin.

Dr Chytra, Founder and Chief Formulator of SkinQ said, “SkinQ is happy to foray into the body care category, and with this lotion, we have made the perfect start. It has been carefully formulated for the skin concerns of people with dry, bumpy and rough skin. I am confident that you can get one step closer to having the happy and healthy skin you deserve to have with this lotion.”

The versatility of the lotion allows it to be applied during either the morning or evening skincare routine, providing users with convenience and flexibility. Those experiencing issues such as Keratosis Pilaris, post-waxing bumps, rough skin texture, dry and dehydrated skin, and ingrown hair can significantly benefit from daily use of this product.

The Skin Diet Company isn't just another skincare brand; it represents a transformative journey that infuses the enriching essence of superfoods into your skincare routine. Established by the visionary Harshita Rai, the true stars of their skincare lineup are the Avocado Milky Serum and the Watermelon Face Wash, promising a holistic approach to rejuvenating your skin.

Harshita embarked on a personal journey amidst the bustling streets of New York City, where she encountered the daily grind and the pressures of life. It was during these demanding moments that she recognized the paramount significance of self-care and adopting a healthy lifestyle. Her quest for a solution led her into the realm of mindful consumption and the incredible potential of superfoods, ultimately giving birth to The Skin Diet Company.

At The Skin Diet Company, they meticulously craft skincare products that harness the full potential of superfoods, delivering exceptional nourishment to your skin. Their mission transcends skincare; it encompasses authenticity, self-acceptance, and skin positivity. The brand encourages individuals to celebrate their natural beauty while placing self-care and self-love at the forefront.

The Avocado Milky Serum and Watermelon Face Wash serve as the standard-bearers of The Skin Diet Company's commitment to your skin's well-being. These products are part of a comprehensive range that embodies the concept of skin minimalism, designed for both convenience and effectiveness. The collection also includes the Matcha Toner, Beetroot Moisturizer, and Banana Under-Eye Cream, featuring mini-sized options for those on the go.

However, The Skin Diet Company's dedication goes beyond skincare. They take pride in being sulfate-free, paraben-free, toxin-free, alcohol-free, and synthetic fragrance-free. Their unwavering commitment to cruelty-free practices ensures that all their products undergo dermatological testing, offering a safe and ethical skincare experience.

In its unwavering commitment to empowering businesses across India, Razorpay, the nation's leading Full-stack Payments and Banking Platform for Businesses, has unveiled the D2C GRO Suite, India's most extensive product suite for businesses at the D2C Sparkx 2023 event hosted by Razorpay. The suite, introduced by Shashank Kumar, Managing Director, and Co-Founder of Razorpay; Rahul Kothari, Chief Business Officer; and Khilan Haria, SVP, and Head of Payments Product, is poised to enable 2.5 lakh e-retail and D2C brands to increase their revenue by an impressive 50 percent.

Custom-tailored for Direct-to-Consumer (D2C) and E-commerce enterprises, this innovative solution empowers brands to address a wide spectrum of challenges throughout the E-commerce lifecycle. From the critical tasks of identifying and engaging new customers to delivering exceptional shopping experiences, combating fraud, and ensuring seamless checkouts, the suite offers comprehensive support. Furthermore, it streamlines the post-purchase journey for customers, enabling businesses to establish deep, personalized connections with their customer base, nurturing loyalty, and facilitating continuous growth in the E-commerce sector.

According to recent reports, the total addressable market for Indian E-commerce is projected to reach $400 billion by 2030, exhibiting a robust CAGR of 19 percent from 2022. However, despite this promising growth landscape, businesses often grapple with challenges such as customer acquisition, retention, and payment optimization. D2C businesses, in particular, frequently encounter suboptimal checkout experiences, impacting overall customer satisfaction.

To address these pressing challenges, Razorpay's D2C GRO Suite is designed to equip brands with a holistic set of tools, enabling them to thrive in the ever-evolving e-commerce landscape. Rooted in a customer-centric approach, the Suite incorporates an existing lineup comprising International Payments, Affordability Widget, RTO Protection, RTO Reduction, and Magic Checkout, alongside the introduction of seven new products.

Khilan Haria, SVP, and Head of Payments Product at Razorpay emphasized, "At Razorpay, our commitment lies in empowering businesses to unlock their growth potential by simplifying business operations and introducing innovative, efficient solutions. With the surging demand, emerging opportunities, advanced technological advancements, and favorable policy support, the D2C industry is poised for transformative impact. We believe that our comprehensive suite will empower E-commerce, particularly D2C businesses, to achieve exponential growth and significantly enhance the customer experience at every stage. Razorpay has already made a substantial impact by empowering 63 percent of India's D2C brands, underscoring our dedication to supporting businesses within this dynamic sector."

Razorpay's D2C GRO Suite is poised to facilitate enhanced and sustainable growth, enabling businesses to focus on their expansion journey. The suite's extensive array of products comprehensively addresses the unique challenges faced by D2C brands, encompassing the entire customer journey, and encouraging businesses to prioritize their growth initiatives.

GIVA, a renowned jewellery brand, has unveiled a captivating new floral line of silver jewellery in collaboration with acclaimed actress and environmental activist, Bhumi Pednekar. The Bhumi Collection presents an exquisite array of distinctive floral jewellery meticulously crafted from premium silver, enhanced with rose gold and gold plating. What distinguishes these pieces is their remarkable versatility, with many being convertible, allowing wearers to effortlessly create multiple looks with a single item. The artisans at GIVA have employed cutting-edge techniques like cold enameling to artfully capture Pednekar's floral inspirations, rendering this collection truly unparalleled.

The Bhumi Collection is inspired by six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At its core, this collection embodies a profound commitment to sustainability, conveying the message that jewellery can be both eco-conscious and adaptable.

Ishendra Agarwal, CEO of GIVA added, "GIVA is thrilled to partner with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection epitomizes our shared commitment to delivering exceptional products. With these versatile jewellery pieces, our goal is to delight our customers by offering jewellery that not only celebrates our planet's beauty but also caters to their unique style preferences."

The Bhumi Collection by GIVA and Bhumi Pednekar seamlessly melds artistry, sustainability, and versatility, making it a truly remarkable addition to the world of jewellery.

Bengaluru-based Neometa, an emerging fashion innovator, has unveiled NoBiY, a groundbreaking apparel brand challenging conventional gender norms and celebrating individuality with a dash of science fiction and fantasy. Neometa's ambitious plan includes the establishment of 500 NoBiY points of sale (POS) over the next five years, aiming to transform the fashion landscape by offering a unique fusion of style and inclusivity. The brand actively seeks expansion opportunities in cities across India that champion diversity and individual expression.

Anupam Singh, Founder and CEO at Neometa said, "Our belief is simple: Be your truth. We don't aim to dictate trends; our goal is to pioneer distinctive trends. Our mission revolves around building a fluid and non-judgmental brand that transcends boundaries, free from the constraints of societal norms. At the core of NoBiY, we prioritize the individual."

NoBiY's primary audience comprises Generation X and Generation M, encompassing individuals aged 14 to 28, effectively bridging the gap between Gen Z and Millennials. This generation embraces a gender-neutral approach, allowing both men and women to confidently embrace NoBiY's diverse collection. They are boldly challenging stereotypes, rejecting the limitations imposed by societal conventions, and aspiring to reach boundless heights in their pursuits.

The brand name 'NoBiY' ingeniously fuses 'non-binary,' echoing its central theme of gender neutrality and inclusiveness. It draws inspiration from non-human artificial intelligence, aiming to create a forward-thinking, all-encompassing, and unisex fashion realm. NoBiY's essence is encapsulated by its empowering hashtag #btymtb - 'Be the truth you were meant to be.' At its core, NoBiY is deeply intertwined with the realms of science fiction and fantasy, where the eternal struggle between good and evil unfolds. NoBiY's collection of timeless styles empowers individuals to unabashedly express themselves by wearing what resonates with them. The brand steadfastly supports the notion of individuality, recognizing that while fashion trends may evolve, the human essence remains constant.

Renowned Indian actress Shweta Tiwari recently left her fans in awe, captivating them with a mesmerizing ensemble from the renowned fashion brand Eli Bitton. Her choice of attire not only radiated elegance and style but also marked a significant moment in India's retail fashion scene.

Draped in an exquisite creation by Eli Bitton, Shweta Tiwari exuded sheer elegance and grace. She donned a sheer satin outfit that featured a graceful V-neck and a broad shirt collar, which she tastefully accentuated by cinching it at the waist with a stylish black belt. The dress flowed seamlessly into a floor-length mesh bottom adorned with chic checkered patterns, creating a fashion masterpiece that left everyone captivated.

Shweta Tiwari, the celebrated Indian actress known for her iconic roles in Bollywood, TV, and film, continues to enthrall audiences not only with her acting prowess but also as a trailblazer in the world of fashion. Her most iconic portrayal remains that of Prerna in the cult soap opera "Kasautii Zindagii Ki," a role that spanned an impressive eight years and solidified her influence across various realms of entertainment.

Her recent photographs showcasing Eli Bitton's exquisite ensemble serve as a testament to her remarkable fashion sense, leaving fans and enthusiasts spellbound. The collaboration with Eli Bitton not only highlights her acting talent but also underscores her keen sense of style and her ability to make a bold and enduring fashion statement.

Through her extraordinary photographs and consistent achievements in the entertainment industry, Shweta Tiwari has transcended her role as just an actress; she has evolved into a sensation and a style icon. Her partnership with Eli Bitton exemplifies her unwavering commitment to pushing the boundaries of fashion in India's vibrant retail landscape, leaving us all eagerly anticipating her next captivating appearance.

Beyond Snack, the trailblazing Kerala banana chips brand from India is on a mission to redefine the retail snacking landscape through a captivating and inventive product transformation. Beyond Snack is excited to introduce its latest addition to the banana chips lineup: Banana Waves, featuring two irresistible variants – Cheesy Jalapeno and Sriracha Delight, combining crunch and flavor to deliver an unforgettable snacking experience.

With a commitment to infuse a youthful vigor into a beloved classic, Banana Waves stand apart from traditional banana chips. According to Manas Madhu, Co-Founder of Beyond Snack, "In our market research, we identified the need to modernize traditional banana chips to align with the preferences of today's younger consumers. Our goal was to reimagine this classic into something vibrant, thrilling, and irresistibly contemporary."

Jyoti Rajguru, Co-Founder stated, "The transition from traditional snacks to Banana Waves has been fueled by the desire to craft a unique snacking experience tailored for a younger audience." Distinctly different from regular banana chips, Banana Waves boast an innovative wave-like structure, promising a crunchier bite and a flavor profile enriched with continental undertones."

The Cheesy Jalapeno variant combines the richness of cheese with the exciting kick of jalapeno, harmonizing perfectly with the new wavy structure. Meanwhile, the Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, enhanced by the extraordinary texture.

Beyond Snack's dedication to innovation extends to its packaging as well. The vibrant depiction of a colossal Banana octopus generating waves symbolizes the thrill within each bag. Gautam Raghuraman, Co-Founder of Beyond Snack emphasized, "Banana Waves Chips are not merely snacks; they are an embodiment of joy and exhilaration. We aimed to challenge conventions and create a product that ignites excitement from the very first bite."

Banana Waves are now available at retail outlets in prominent Indian cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a strong retail presence and nationwide online availability through renowned platforms like Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace this wave-inspired snacking revolution. Both new variants are affordably priced at Rs 50 for a 65g pack.

Gautam added, "Our objective was to redefine banana chips while preserving the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavors offer a more engaging experience that we believe our customers will cherish."

With this launch, Beyond Snack envisions a snacking revolution that reverberates across India and beyond. Like all Beyond Snack products, Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, crafted from the finest bananas and premium ingredients.

In a world whеrе our pеts arе chеrishеd as intеgral mеmbеrs of thе family, thеir happinеss and wеll-bеing takе cеntrе stagе. Pawpourri, a rеvеrеd namе in thе pеt industry, rеcognizеs thе profound significancе of play in a pеt's lifе and is thrillеd to unvеil its captivating and robust toy collеction, spеcifically dеsignеd to kееp pеts еntеrtainеd, activе,  and profoundly contеnt. 

At Pawpourri, thеy firmly bеliеvе that еvеry day spеnt with your pеt is an opportunity to crеatе chеrishеd mеmoriеs. Thе brand's purposе and passion arе dееply ingrainеd in crafting products that catеr to your pеts' daily routinеs and ovеrall wеll-bеing. With a rеmarkablе industry lеgacy spanning ovеr 25 years, Pawpourri is dеdicatеd to pushing thе boundariеs of pеt product innovation and finding novеl ways to bring shееr dеlight to your furry friеnds. 

Nеstlеd within thеir pеt-loving hеadquartеrs is a sanctuary whеrе Pawpourri's dеdicatеd tеam tirеlеssly еxpеrimеnts with uniquе matеrials, plays with colours and tеxturеs and brainstorms invеntivе fеaturеs that infusе both fun and functionality into еvеry product thеy dеsign. Pawpourri's lifеstylе products rеprеsеnt thе pеrfеct fusion of quality, style, and functionality. 

Pawpourri's unwavеring commitmеnt to providing "Finе Living For Your Pеts" transcеnds bеing a mеrе slogan; it is a solеmn promisе. This dеdication to quality and craftsmanship shinеs through in еvеry product thеy offеr. 

Pawpourri's еnticing toy collеction stands as a tеstamеnt to thеir unwavеring commitmеnt to your pеt's happinеss and wеll-bеing. Craftеd with mеticulous carе and boundlеss crеativity,  thеsе toys arе mеticulously dеsignеd to еngagе your pеts' sеnsеs, providе invaluablе mеntal stimulation,  and kееp thеm physically activе. Pawpourri acknowlеdgеs that pеts dеsеrvе thе vеry bеst, and thеir toys arе еnginееrеd to еndurе еvеn thе most еxubеrant play sеssions. 

Pawpourri toys are made from eco-friendly materials and have built-in squeakers for more fun! Our unique toys include handmade rope and vegan suede options, carefully crafted using premium vegan suede leather and knotted rope. Many of our toys also come with raw leather bones attached, providing dental benefits, unique durability even for enthusiastic chewers, and perfect for fun tug-of-war games.

As fеllow pеt lovеrs thеmsеlvеs, thе Pawpourri tеam rеcognizеs that your pеts arе not just companions; thеy arе chеrishеd mеmbеrs of your family. Pawpourri's commitmеnt to "Finе Living For Your Pеts" is manifеst in еvеry product thеy crеatе, еnsuring that your furry friеnds livе thеir livеs to thе fullеst. 

Dring, India's trailblazing house party brand, is poised to revolutionize the party scene with its unique mission to elevate gatherings to unprecedented levels. Co-founded by visionary brothers Anchit and Kanishk, Dring embodies the essence of infusing Indian flavors into party games, aiming to spice up celebrations and create unforgettable memories among friends.

Emerging from the challenges posed during the lockdown, Anchit and Kanishk, bonded by their shared love for beer, music, and great company, embarked on a mission to break the monotony of mundane house parties. Fueled by their passion for transforming modest gatherings into epic bashes, they set out to create games that promised to ignite the fun at every house party.

Anchit, Co-Founder of Dring, remarked, "Transforming gatherings into unforgettable bashes is a significant undertaking, but it's a challenge we wholeheartedly embraced. Our goal was to cater to India's youth's diverse tastes and preferences while infusing a touch of desi flair and a generous dose of entertainment."

Dring's eclectic collection of one-of-a-kind games is precisely crafted to achieve this objective. Striking a perfect balance between desi twists and an unwavering commitment to pushing party-goers beyond their comfort zones, Dring's offerings bring an unparalleled level of excitement and amusement to every event.

Kanishk, Co-Founder of Dring, added, "Our mission is to establish Dring as the ultimate brand for all things related to house parties. We are dedicated to crafting games that resonate with the vibrant and dynamic party-loving souls of our nation."

Dring's passion for enhancing party experiences has already gained widespread attention and appreciation. As the dynamic duo continues to concoct innovative and captivating games, Dring is swiftly becoming the preferred choice for party enthusiasts across India.

So, if you're ready to infuse your gatherings with unforgettable moments and strengthen your friendships through endless fun, Dring is the brand to watch. Embrace the desi twist, savor the excitement, and let Dring elevate your parties to new heights.

On National Bamboo Day, Juicy Chemistry highlights its decision to make bamboo the primary packaging material for its organic makeup range, Color Chemistry. Known for its commitment to sustainability and eco-conscious practices since its inception, Juicy Chemistry is dedicated to reducing its environmental footprint and fostering a more sustainable future.

Bamboo, a natural and renewable resource, plays a pivotal role in sustainability and environmental preservation. It is one of the fastest-growing plants globally and requires minimal water and fertilizers for cultivation. By embracing bamboo as the packaging material of choice, Juicy Chemistry demonstrates its dedication to minimizing plastic waste and advancing a greener beauty industry.

Megha Asher, COO and Co-Founder said, "At Juicy Chemistry, we believe that the path to sustainability begins with mindful decisions. By intentionally opting for bamboo packaging for Color Chemistry, we aim to reduce our carbon footprint while offering our customers high-quality products. Bamboo packaging not only possesses a natural and aesthetically pleasing appeal but also ensures the safety and longevity of our products."

Bamboo possesses inherent antibacterial properties, making it an excellent choice for cosmetics that require stringent hygiene and care standards. Additionally, its lightweight and durable nature contributes to reducing the environmental impact associated with transportation. Juicy Chemistry remains unwavering in its commitment to continuously explore innovative packaging solutions that align with eco-conscious and sustainable principles.

Trunativ, India's leading nutrition brand with a steadfast dedication to health and wellness, proudly unveils its latest groundbreaking offering, "Beauty Fiber." This innovative dietary supplement is expertly crafted to naturally enhance beauty and promote skin health. Beauty Fiber, an amalgamation of Hyaluronic Acid, Maize Fiber Extracts, and Japanese Marine Collagen, presents a holistic solution for individuals aspiring to attain a radiant and luminous complexion. Grounded in the belief that beauty originates from within, Beauty Fiber marks a significant addition to India's retail landscape.

Gut Cleanse: The Maize Fiber Extract in Beauty Fiber effectively purifies and supports gut health, aiding the body in detoxifying from within. This process eliminates toxins that can contribute to issues such as acne and blemishes.

Radiant and Luminous Complexion: Meticulously formulated, Beauty Fiber bestows users with a radiant and luminous complexion, enhancing the skin's innate radiance, and providing a more vibrant appearance.

Improved Skin Tone, Hair, and Nails: Incorporating Beauty Fiber into your daily regimen promises noticeable enhancements in skin tone, as well as the strength and vitality of hair and nails.

Reduction in Fine Lines, Skin Sagging, and Wrinkles: Beauty Fiber incorporates renowned ingredients that effectively diminish the appearance of fine lines, combat skin sagging, and reduce the formation of wrinkles, aiding in the preservation of a youthful visage.

Decreased Dark Circles and Pigmentations: The potent blend of Beauty Fiber ingredients contributes to the reduction of dark circles and skin pigmentations, fostering an even and blemish-free complexion.

Hydration and Moisturization: Beauty Fiber's standout feature lies in its profound ability to hydrate and moisturize the skin, ensuring suppleness and overall skin health.

mCaffeine is reshaping the beauty industry landscape once more, harnessing the potency of powerful ingredients. The brand proudly introduces an exceptional skincare collection that taps into the transformative potential of Kombucha, marking a significant milestone in India's beauty industry. Kombucha's hydrating and barrier-repairing attributes position it as a frontrunner in the skincare sector.

Kombucha, renowned for its superfood properties, takes the spotlight in mCaffeine's latest product range, underlining the brand's commitment to delivering effective and authentic skincare solutions. This launch follows mCaffeine's successful entry into the cosmetics arena with their vibrant lipstick collection. It further cements mCaffeine's reputation as an industry leader, offering an unparalleled skincare journey that encapsulates the essence of Kombucha in a league of its own.

As the skincare landscape continues to evolve, mCaffeine takes the lead by harnessing the rejuvenating potential of Kombucha, celebrated for its exceptional antioxidant attributes. Distinguishing itself, mCaffeine embarks on this remarkable venture, presenting a comprehensive lineup of Kombucha-infused products meticulously tailored to diverse skin needs.

Tarun Sharma, Co-Founder and CEO at mCaffeine, affirmed, "At mCaffeine, our commitment to innovation drives us to discover unique ways to enhance the self-care experience. The Kombucha-infused range underscores our dedication to providing our community with products that empower them to embrace their natural beauty while benefiting from the extraordinary properties of ingredients like Kombucha."

Vikas Lachhwani, Co-Founder and Director at mCaffeine, highlighted, "Our Kombucha-infused range is the result of relentless research and a passion to explore the caffeine universe. It mirrors our commitment to create products that not only nourish but also elevate your skincare routine. With this range, we aim to build a unique skincare experience."

mCaffeine consistently distinguishes itself as a brand that blends the magic of caffeine with nature's finest elements. This new Kombucha-infused range solidifies their position as pioneers in the Indian market.

mCaffeine stands as an unrivaled innovator in the skincare realm, with their journey serving as a testament to their dedication to unlocking the utmost potential from individual ingredients. From coffee to green tea, and subsequently cacao, mCaffeine has expertly harnessed the transformative power of each element, crafting distinct product lines that capture their essence. Now, this journey reaches an inspiring pinnacle as mCaffeine introduces its groundbreaking Kombucha-infused range, a visionary exploration that accentuates the unmatched potential of this singular ingredient. Setting a new standard in the industry, mCaffeine's commitment to surpassing expectations and redefining skincare experiences is palpable. With this launch, mCaffeine once again establishes a defining standard, reshaping self-care through unwavering dedication that goes beyond the surface.

The Kombucha range will be available for purchase starting September 6, 2023, on mCaffeine's official website and leading e-commerce platforms. With this release, mCaffeine continues to inspire individuals to embrace effective and enjoyable self-care rituals.

Goodveda Health Labs Pvt Ltd, a prominent innovator in natural healthcare solutions, takes immense pride in introducing a holistic approach to diabetes management. This groundbreaking initiative encompasses the transformative diabetes reversal program along with a range of innovative diabetes management products.

These offerings include Insulux, Karela Jamun Effervescent, and Liver Detox Effervescent, all meticulously designed to empower individuals facing diabetes, enabling them to regain control over their health and enhance their quality of life.

The diabetes reversal program signifies a profound shift in diabetes care, offering a ray of hope to those seeking more than just conventional symptom management. Unlike traditional approaches, this holistic program delves deep into the root causes of diabetes, presenting the potential for its reversal. It brings together the expertise of seasoned healthcare professionals and nutritionists, personalized dietary plans, and the integration of natural supplements, creating a comprehensive strategy for achieving optimal blood sugar control and overall well-being.

Abhishek Gaggneja, Founder and CEO of Goodveda, expressed, "The diabetes reversal program is a game-changer. It's not merely about managing diabetes; it's about addressing the underlying factors that trigger the condition. Our goal is to assist individuals in achieving enduring improvements in their health."

A notable feature of the program is the personalized dietary plans, thoughtfully tailored to be effective in diabetes management while accommodating individual preferences. This approach makes healthy eating an enjoyable part of daily life, dispelling the notion that diabetes management necessitates deprivation.

The first offering, Insulux, is a meticulously crafted supplement aimed at supporting healthy blood sugar levels. This unique blend of herbs and essential nutrients is an integral component of Goodveda's diabetes reversal program, offering a natural avenue for regulating blood sugar levels.

The second product, Karela Jamun Effervescent, introduces a convenient and delightful means of incorporating the benefits of bitter gourd (karela) and Indian blackberry (jamun) into daily routines. Renowned for their potential to regulate blood sugar levels, these ingredients are now easily accessible.

A distinctive aspect of Goodveda's diabetes management offerings is the Liver Detox Effervescent. It addresses a frequently overlooked aspect of diabetes management - liver health. The supplement is thoughtfully designed to support liver health, ultimately enhancing overall diabetes management.

Abhishek Gaggneja further emphasized, "Goodveda is profoundly committed to empowering individuals to take control of their diabetes and lead healthier, more fulfilling lives. Our diabetes reversal program and diabetes management products represent a significant stride towards a brighter and healthier future for those grappling with diabetes."

Goodveda's unwavering commitment to excellence is evident in the rigorous research that underlies its products and program. By combining the diabetes reversal program with these supplementary products, the company aims to provide individuals with a comprehensive approach to diabetes management, addressing not only blood sugar levels but also overall health.

Captain Fresh, India's foremost B2B fish and seafood enterprise, is delighted to announce a $20 million capital injection as part of its ongoing funding round. This strategic investment is spearheaded by SBI Investment, a Japan-based entity, in collaboration with Evolvence Capital, bolstered by unwavering support from existing investors, including Accel, Matrix Partners India, Prosus Ventures, and Tiger Global. Captain Fresh also enjoys backing from Ankur Capital and Incubate Fund. The financial advisory for this transaction was skillfully managed by Elluminate Capital.

The fresh infusion of capital is earmarked to facilitate Captain Fresh's global ambitions, with a particular focus on expanding its presence in Europe and the United States. Conversations are already underway with potential partners in these key markets.

Founder Utham Gowda, reflecting on this funding milestone, stated, "We find ourselves at a pivotal juncture in our quest to establish Captain Fresh on the international stage. Over the past three years, we have meticulously built substantial supply-side capacity by establishing a robust network that directly connects us with Indian coastal fishermen and farmers. In addition, we have cultivated deep partnerships with more than a dozen export-oriented factories. Although we currently handle over 80,000 metric tons of seafood annually, this is just the tip of the iceberg in terms of our potential. Our platform is poised to maximize every investment dollar, especially in high-margin markets like Europe and the US."

In line with their global aspirations, Captain Fresh welcomes Basola Valles as CEO - Europe, igniting the company's expansion endeavors within this pivotal market. Valles expressed, "Europe's seafood market is extensive, intricate, and fragmented. There is a remarkable opportunity to enhance the efficiency at which demand is served. I am genuinely thrilled to take on this challenge. We will introduce Captain Fresh's advanced and continuously improving tech-enabled sourcing capabilities to Europe, delivering a multi-species, multi-origin approach to distribution. Our goal is to reduce turnaround times, invest in product innovation, and prioritize transparency and traceability requirements. Initially, we will concentrate on selected European countries, partnering with local entities to provide them with sourcing capabilities, tools, and resources to enhance their business and better serve their clients."

Currently, the Indian Ocean Region accounts for the entire supply on the platform, with India contributing a substantial 90 percent. Regarding demand, Europe, the US, and India each contribute nearly equal shares, while the remaining demand originates from South East Asia. Captain Fresh boasts a diverse product portfolio comprising over 100 varieties of fish and seafood, catering to clients in more than 30 countries globally. With operational offices in India, the US, Dubai, and Madrid, Captain Fresh is poised for further expansion across Europe.

Yoshitaka Kitao, Chairman and CEO of SBI Investment, shared, "Captain Fresh, as the frontrunner and a technology-driven company in this vertical, is reshaping the B2B seafood marketplace and supply chain. We wholeheartedly believe in the management's vision."

Rohit Batra, Managing Partner at Evolvence India added, "We are thrilled to strengthen our partnership with Captain Fresh and support their journey to redefine the intricate supply chain within the global seafood industry. They have effectively consolidated a highly fragmented and unorganized sector while constructing a robust demand network. They have demonstrated impressive execution capabilities and attractive unit economics."

Captain Fresh has consistently been at the forefront of integrating modern technological advancements into the age-old fisheries industry. By strategically incorporating technology across critical facets of the value chain—ranging from procurement and processing to distribution and retail—Captain Fresh is revolutionizing the sector, harmonizing people, processes, and technology.

In a world where the power of a smile speaks volumes, Perfora, India's trailblazing digital-first oral wellness brand, has paved the way for brighter smiles with its latest breakthrough - the Purple Teeth Whitening Serum.

Drawing inspiration from the enchanting interplay of colors, Perfora presents a groundbreaking concept centered around complementary colors, purple and yellow. The science behind it is brilliantly simple: the application of purple onto your teeth effectively neutralizes the yellow stains on the surface, unveiling a visibly whiter smile.

Perfora's Purple Magic Teeth Whitening Serum, a gel-like liquid, has been meticulously crafted for consistent usage over time, gradually eradicating those persistent yellow-colored teeth stains. This innovative formulation harnesses the enchantment of purple alongside the teeth-whitening capabilities of bromelain and papain enzymes, sourced from pineapples and papayas, respectively.

This product transcends mere teeth whitening; it is a smile transformation that radiates confidence. It aligns seamlessly with Perfora's enduring commitment to redefining the realm of oral beauty, positioning itself as the ultimate choice for cutting-edge oral care, particularly targeting Gen Z and millennials.

The Purple Teeth Whitening Serum is conveniently packaged in an airless pump bottle, making it a hassle-free addition to your daily routine. Priced at just Rs 499 for a 30ml bottle, it stands as an affordable and accessible solution for anyone seeking to achieve a radiant smile.

Pilgrim has revealed a strategic move to bolster its leadership by appointing two new key team members. The aim is to accelerate its omnichannel strategy and expand its presence in the brick-and-mortar retail model. Anirudh Likhite has assumed the role of Vice President-Supply Chain and Procurement, while Nilesh Kambli has taken on the position of Senior Vice President-Customer Experience. In their respective capacities, they are poised to play pivotal roles in ensuring seamless product accessibility, superior customer experiences, and product quality across both digital and physical touchpoints.

While Pilgrim has primarily operated as an online-first D2C brand, e-retail has been its predominant distribution model. With Pilgrim's strategic expansion into offline channels, the expertise and vision of the newly appointed leaders will align perfectly with the company's goal of delivering a unified brand experience across diverse channels. 

Gagandeep Makker, Co-Founder of Pilgrim said, "As we strive to establish ourselves as a prominent D2C personal care brand, one principle remains at the core of our ethos: consumer-centricity. Our commitment to this principle deepens as we evolve, leading us to make strategic decisions that enhance our brand promise. Strengthening our leadership team is a testament to this commitment. With Anirudh and Nilesh bringing their skills in driving growth, enhancing customer satisfaction, and optimizing operations, we are confident that their combined expertise will be instrumental in propelling Pilgrim's omnichannel strategy and ensuring a seamless brand experience for our valued customers."

Anirudh Likhite, formerly associated with Nykaa and L'Oréal, brings over 13 years of hands-on experience in building supply chain teams, networks, and strategic processes. His extensive experience spans five distinct business segments, including eB2B, General Trade, Modern Trade, International Business (Exports), and Pro (dedicated to salon professionals). Anirudh's primary responsibility is to fortify Pilgrim's growth mission and drive a successful omnichannel approach for deeper consumer outreach.

Nilesh Kambli, a seasoned professional with over 11 years of expertise, is recognized for his prowess in elevating customer experiences. Having previously excelled at The Souled Store, 91Springboard, and HDFC LTD, Nilesh has a strong track record in understanding customer preferences and implementing effective operational strategies. His role is crucial in enhancing and optimizing the overall customer journey for Pilgrim.

With these strategic additions to its leadership team, Pilgrim is well-positioned to navigate the dynamic retail landscape in India, furthering its commitment to delivering exceptional products and experiences across all touchpoints.

Bevzilla, a company dedicated to revolutionizing the coffee landscape, is raising the bar once again with the introduction of Green Coffee Powder. Making health-conscious choices in line with a fast-paced lifestyle has never been easier, thanks to Bevzilla's Green Coffee Powder, offering an opportunity to savor a healthier and natural version of green coffee that perfectly complements an on-the-go routine.

Amidst the prevailing coffee culture, Bevzilla introduces a refreshing newcomer: Green Coffee Powder. This innovative addition elevates the coffee experience by providing both convenience and enhanced health benefits. Sourced from unroasted beans of Coffea arabica and Coffea canephora, Green Coffee Powder establishes a new standard for those who prioritize wellness while indulging in their coffee cravings. Enriched with chlorogenic acid, it supports metabolism and weight management, delivering 4.9 g of protein per 100ml, aligning seamlessly with fitness goals. This potent compound also contributes to stabilizing blood sugar levels and reducing carbohydrate absorption, as affirmed by a 2013 review that underscores its growing popularity.

Bevzilla's Green Coffee Powder distinguishes itself with a unique taste profile. Without the roasting process, nuanced flavors shine through, offering a milder, herbal tea-like taste. When prepared with water, honey, cardamom, and lemon, it provides a refreshing twist. The coffee's distinctive thickness and acidity nurture gut bacteria, aiding in digestion.

Divisha Chaudhary, Co-Founder of Bevzilla commented, "Bevzilla acknowledges the demands of modern urban living, where health-conscious choices are imperative, but time is a precious commodity. With Green Coffee Powder, Bevzilla caters to the fast-paced lifestyle by offering a healthier coffee option, rich in antioxidants, without compromising on refreshment or ease of consumption."

Anurag Chhabra, Co-Founder added, "By embracing the natural essence of unroasted beans, we've unlocked a world of delicate flavors that work wonders for your health. In today's health-conscious world, a beverage promising to boost metabolism and support gut health is a true asset. It's not just a drink; it's a rejuvenating journey that delights your taste buds and nurtures your gut health. We hope our customers will rediscover coffee in a whole new light with Bevzilla's Green Coffee Powder."

Embrace and enhance your journey to better health with Bevzilla's Green Coffee Powder, a testament to the brand's dedication to health and well-being. Join us in celebrating a new era of coffee tailored for health-conscious consumers.

Varuna D Jani, a prominent figure in the world of bridal jewelry, is reshaping the approach of contemporary brides to their wedding day adornments. Through its distinctive line of detachable bridal jewelry, this brand is forging new paths in the industry, offering versatility, adaptability, and elegance like never before.

Varuna D Jani's collection of detachable bridal jewelry empowers brides with the ability to effortlessly customize and tailor their pieces, ensuring a seamless transition from traditional ceremonies to modern receptions. This innovative concept grants brides the opportunity to curate their jewelry to perfection, reflecting their individual style and the essence of each wedding event.

The brand's innovation transcends mere adaptability; it represents a tribute to craftsmanship and design. These exceptional pieces have earned recognition not only for their flexibility but also for their meticulous attention to detail. They cater to the refined preferences of contemporary brides who seek sophistication without sacrificing practicality.

Their dedication to pushing the boundaries of traditional design is evident in the intricately crafted jewelry items. From versatile necklaces that seamlessly transform from opulent statement pieces to graceful chokers, to earrings that effortlessly shift from understated studs to glamorous danglers, the brand's collection resonates with the ever-evolving tastes of modern brides.

In a groundbreaking stride within the hair care industry, we are delighted to present our innovative range of hair care products by Cadiveu. This exceptional collection harnesses the potency of Rose Quartz and plant proteins to offer more than just your typical hair care routine. It promises a transformative experience that elevates your hair to an entirely new level of vitality and radiance.

Our meticulously crafted hair care line is designed to provide your hair with an astonishing 5-fold increase in shine and nourishment, ensuring a radiant transformation that captivates attention and boosts confidence. Each product in this range is formulated with an unwavering dedication to harness the natural potential of ingredients that revitalize, safeguard, and enhance hair health. Beyond formulations, our commitment to beauty extends to environmental responsibility – our entire product line is 100 percent vegan and packaged in 100 percent recycled materials, reflecting our dedication to the well-being of both consumers and the planet.

At the core of our innovation lies the enchanting Rose Quartz, celebrated for its exceptional shine-enhancing and antioxidant properties. Complementing the elegance of this gemstone is the dynamic influence of plant protein, meticulously chosen to impart essential nutrients that repair and nourish hair, leaving it not just brilliantly radiant, but profoundly revitalized.

This exclusive Cadiveu range offers a comprehensive lineup, commencing with a shampoo followed by a conditioner, a Hair Mask, and a Leave-in Fluid. Our Leave-in Balm immerses you in a weightless formula that not only reduces split ends but also offers 60% less hair breakage while imparting softness and intense shine. Elevate your hair care ritual with our Liquid Quartz Serum, a concentrated solution that defies humidity, frizz, and split ends, providing essential protection, including heat protection up to 180°C.

Rayed Merchant, Director of SSIZ International Pvt Ltd, remarked, "Elevate your hair care routine with our Rose Quartz-infused innovation – a harmonious blend of radiance and vitality that transcends the ordinary, leaving you with hair that shines as brightly as your confidence."

The versatility of our products knows no bounds – from pre-shampoo treatments to beachside protection, every stage of your hair journey is catered to. Whether your hair craves a quick revitalizing touch or an extended nurturing session, our products are poised to enhance your daily regimen. Embark on a transformative journey with this step-by-step ritual: Begin with the Protein treatment to prepare your hair, follow it up with the Leave-in Balm or Fluid for a nourishing touch, and seal the deal with the Liquid Quartz Serum, which delivers intense shine and protection. The pricing for this range varies from Rs 1,100 to Rs 1,450.

Discover the revolution that is Rose Quartz and plant protein-infused hair care. Elevate your hair to its fullest potential – vibrant, nourished, and radiant. To embark on this journey and unlock the potential of your hair's transformation, simply visit our website.

SkinQ, India’s pioneering Made Safe Certified, Dermatologist-formulated, multi-active solutions brand designed for individuals with Skin of Colour, is reshaping the standards of skin care products in India by placing extensive reliance on clinical trials. This approach empowers SkinQ to address the limitations associated with traditional user trials, which, while easier to conduct, may be susceptible to external influences.

SkinQ's clinical trials, conducted through accredited entities such as Mascot Spincontrol and NovoBliss Research, in collaboration with medical professionals, have substantiated the efficacy of all four flagship products within the brand's portfolio. These trials encompassed assessments utilizing advanced tools including a Chromometer, Mexameter, and Diffused Light Image Scanning.

In these trials, the Sun Protect Ultra Light Gel demonstrated remarkable results, reducing tanning by 15.5 percent and enhancing skin smoothness by 13.7 percent in just 28 days. Furthermore, it effectively prevented pigmentation in 80 percent of users within a mere two weeks. This product was also proven to be water-resistant, leaving no residue and eliminating concerns related to oily or greasy skin. In brief, the SkinQ Acne Control Mask, with just three 15-minute applications, led to a notable 55 percent decrease in acne size, along with an impressive 72.3 percent reduction in sebum (oil) levels across all users. It additionally contributed to a 17.9 percent decrease in acne breakouts for 78 percent of users, accompanied by reductions in blackheads, and whiteheads, and improved skin brightness. The mask was well-tolerated by all users. Meanwhile, the Glow Bright Mask exhibited impressive capabilities, reducing surface tanning by 97 percent and decreasing skin roughness by 21 percent for all users, all within a 15-minute usage timeframe. Skin brightness also increased by 18 percent. Users reported a gentle application on the skin. Lastly, with consistent use over 28 days, the SkinQ Brightening Serum delivered a remarkable 35 percent increase in skin brightening for 97 percent of users, a 16 percent boost in skin smoothness among 79 percent of users, and a 5.3 percent reduction in melanin levels across all users. It also imparted a pinker and softer appearance to the skin. Importantly, no users experienced burning, stinging, or irritation post-application, and the products exhibited quick absorption and even distribution.

Meera Iyer, CEO and Co-Founder of SkinQ, remarked, “In the conventional user-trial approach, consumers receive unbranded products in unmarked packaging, spanning various price categories, from mass-market to premium. In such circumstances, consumer feedback can fluctuate once they are informed about the brand name and price point. Average reviews for a premium product can transform into highly positive ones, while those who initially favored a lower-priced option may distance themselves from their initial choice. Essentially, in the user-trial paradigm, it is often the brand reputation and pricing that significantly influence the reviews, rather than an objective evaluation of product quality. I felt that this approach was somewhat deceptive to customers, and I was determined to ensure that SkinQ products undergo rigorous testing to genuinely deliver the outcomes we promise our customers."

Chytra, Founder and Chief Innovator of SkinQ, added, "There exists a notable lack of clarity among consumers regarding what constitutes credible trials. The prevalent perception is that users provide feedback based on a standardized questionnaire concerning product quality and effectiveness. Despite its popularity, this approach yields unscientific and unverifiable results. In contrast, SkinQ's clinical trials-based approach harnesses biomarkers to identify and demonstrate the actual impact of the products."

SkinQ adopts a science-based, cost-effective procedure that can be substantiated through FDA/FTC certifications and made publicly available on clinicaltrials.gov, enabling consumers to verify the results at any time. It is this assurance of quality and genuine impact that distinguishes SkinQ from other brands that can only rely on marketing claims related to product benefits based solely on user trials, without the backing of scientific validation.

BiE proudly introduces the talented Palak Tiwari as the inaugural face of their luxury clean skincare brand. Founded by former Miss India, supermodel, and entrepreneur Queenie Singh in collaboration with Skin Guru Dr. Dinyar Workingboxwalla, BiE embraces 'Beauty in Everything.' This brand embodies the concept of modern metamorphosis, focusing on the transformation to a better self through routine and discipline, all while maintaining a commitment to clean ingredients and scientifically-proven actives, ideal for achieving radiant skin.

Palak Tiwari, a rising Indian actress and the daughter of television star Shweta Tiwari, becomes the perfect ambassador for BiE. With a substantial following of 3.7 million on Instagram, she resonates authentically with people of all ages. Palak's charm and genuine nature align seamlessly with BiE's mission.

This partnership with Palak Tiwari aims to make skincare routines more enjoyable and inspiring, particularly for the youth. Her personal journey from shyness to confidence closely mirrors BiE's ideology, encouraging young women to pursue their dreams with grace and determination.

As a clean beauty brand, BiE prioritizes the exclusion of harmful non-toxic chemicals, aligning perfectly with the values of informed beauty enthusiasts. Queenie Singh states, “We are thrilled to have Palak onboard as the face of BiE. She embodies empowerment and discipline, which are at the core of BiE's philosophy. This collaboration with Palak Tiwari will inspire people to Believe, Invest, And Evolve. It will be an incredible journey of evolution for this rising star and this rising brand.”

With the expertise of Dr. Dinyar Workingboxwalla, BiE assures the highest level of care for your skin. Their clean products are thoughtfully curated to provide optimal protection, replenishment, and nourishment, combatting premature aging and maintaining a radiant, hydrated, and healthy complexion. Palak Tiwari expresses, “I am in safe hands! So many of my contemporaries swear by skin guru, Dr. Dinyar. When I met him, I witnessed his expertise and experienced his magic on my skin. My skin was good. Now it is great.”

Palak Tiwari adds, “I have received constant skincare guidance from my mum, which I see reflecting in Dr. Dinyar’s philosophies and BiE. My favorite products from BiE include the O2WOW! Oxygenating and Firming Face Mask, Superpower- Eternal Youth Cream, Plumped!- Plumping Serum, SunDaze Broad Spectrum Sunscreen, Fresh Forward- Deep Hydrating Cleanser and Eyefinity All-In-One Under Eye Gel among others. I am excited to be part of the BiE community and look forward to an exciting year ahead.”

Dr. Dinyar emphasizes, “In my experience, I have seen the techniques of skincare change over time. Today, the skin is exposed to dirt, pollution and blue light that causes constant damage. Starting skincare young is the way ahead, and Palak is the most appropriate person to represent BiE. Her skin exudes a glow that comes with a tailored regime and routines.”

BiE products are designed for consistent use, enabling your skin's transformation. Embrace the journey of metamorphosis with BiE, and you can achieve any skincare goal you aspire to.

The renowned Korean beauty brand, INNISFREE, has revealed an enticing new identity with the tagline "Clean Island, where clean nature and healthy beauty coexist happily." This concept perfectly embodies the essence of INNISFREE, beloved by beauty enthusiasts globally. The rebrand encompasses a fresh visual identity, an updated website, and eagerly anticipated new product offerings.

INNISFREE's original color, Active Green, now prominently graces the brand's packaging, symbolizing vitality and vigor. Through this rebranding effort, the brand, which has a decade-long legacy, aims to underscore the potency of natural ingredients for nourishment while bringing the ingredient journey to life.

INNISFREE has always strived to deliver clean, eco-friendly and vegan products, using science to deliver the best results. The new product range has been developed with a completely vegan grade formula. With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. Paul Lee, MD of AmorePacific Group said, “INNISFREE India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, INNISFREE proudly introduces a new logo and slogan that embody the brand's commitment to embracing nature and pioneering healthy beauty. The brand's new slogan, "Effective, Nature-Powered Skincare Discovered from the Island," reflects INNISFREE's can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”

INNISFREE's transformative role in rejuvenating Jeju island, known for its four energies of pure nature, is well-documented. The once barren, rocky land was painstakingly cleared to cultivate green tea, which has become a cornerstone ingredient in many product lines. Additionally, 12 other ingredients from the island's land, sea, water, trees, and flowers enrich INNISFREE's offerings. Through its commitment to local communities, the brand upholds a cyclical approach to the ethos of "Clean Island, where clean nature and healthy beauty coexist happily."

The new brand identity seamlessly aligns with prevailing market demands, enabling INNISFREE to introduce carefully crafted natural wonders that cater to diverse beauty needs. These products infuse vitality and nourishment into daily skincare routines.

Among the innovations is the Vitamin C Green Tea Enzyme Brightening Serum, which combines Jeju Green Tea Enzyme with Vitamin C capsules for skin clarity that's four times enhanced. It simultaneously addresses spots and peeling, leaving skin radiant the following day. The melting capsules, developed in INNISFREE's Green Innovation Lab, gently absorb into the skin. The product boasts a low pH 9-formulated, irritation-free formula, suitable for daily use, promising smooth and luminous skin.

The iconic Green Tea Seed Serum, a groundbreaking product harnessing the hydrating prowess of beauty green tea, ensures day-long radiance and moisture for a truly prime skincare regimen. Each drop is meticulously crafted to deliver unmatched nourishment and hydration, bidding farewell to dryness and welcoming a revitalized complexion.

With its revamped image, inspiring slogan, unique formulations, and top-notch solutions, INNISFREE reaffirms its status as a pioneer in the beauty industry. It sets the standard for clean and natural beauty products that promote overall well-being, making a significant stride in the retail beauty landscape of India.

Swiss Beauty, a beloved Indian color cosmetics brand, unveils its grandest launch of the year - 'The Hold Me Matte Liquid Lipstick,' proudly christened as 'The Lipstick Of India.' Crafted in India and tailored for Indian skin, this lipstick introduces a new era in lipstick standards, boasting an array of unparalleled features and exceptional value for beauty enthusiasts.

Featuring a non-drying matte finish, enriched with Vitamin E and Apricot Oil for intense hydration, and engineered to withstand 12 hours of Indian weather, 'The Lipstick Of India' graces the market with a spectrum of 30 stunning shades. Its luxurious formula has been meticulously engineered to deliver remarkable color payoff and an enduring matte finish that lasts all day. Beyond its cosmetic prowess, this product undergoes dermatological testing and holds the prestigious PETA Certified Animal Test-Free certification, ensuring it's a safe choice for conscientious consumers. With an attractive price point of just Rs 429, this newly launched lipstick range offers affordable luxury for all beauty enthusiasts.

'The Lipstick Of India' collection is available through Swiss Beauty's official website, Nykaa, Amazon, Purplle, Myntra, and various other marketplaces. Customers can also explore and purchase the product at Swiss Beauty's Exclusive Brand Outlets (EBOs) located at Celebrations Mall, Udaipur, and Elante Mall, Chandigarh, in addition to retail stores across ten Indian cities. The brand is poised for expansion into new marketplaces and regions in the near future.

This marks the first instance where Swiss Beauty introduces trial and mini packs for any of its products. Mini packs of the 'Hold Me Matte' lipstick can be acquired on the brand's website, while a trio pack featuring three mini versions of 'The Hold Me Matte Lipstick' is accessible across various marketplaces and the brand's website. This initiative allows customers to sample and explore multiple shades before making a full-sized purchase.

With this latest launch, Swiss Beauty expands its product range, which already comprises over 1500 SKUs. The brand's lipstick category has garnered significant love and growth among consumers spanning different age groups and regions across India. With the introduction of the 'Hold Me Matte Lipstick,' Swiss Beauty aspires to become a household name for makeup enthusiasts, regardless of age, location, skin tone, body shape, or ethnicity. The vivid and sophisticated colors of these liquid lipsticks embody strength and empowerment, encouraging all makeup lovers to embrace confidence in their skin.

Saahil Nayar, CEO, Swiss Beauty, said, "We are incredibly excited to present our most ambitious launch of the year – the 'Hold Me Matte' lipstick range. This revolutionary collection is a testament to our commitment to bringing products that are curated for Indian makeup lovers and that cater to their needs. It’s called ‘The Lipstick Of India’ because the product was conceptualised keeping Indian Skin tones, likes, dislikes, different weather conditions, hydration, payoff and a lot more research on what an Indian makeup lover truly wants. With 30 captivating shades, a long-lasting matte finish, and intense hydration, 'Hold Me Matte' is more than just lipstick; it represents a transformative journey of strength and confidence across India. As we launch on multiple online and offline retail stores, we believe this lipstick range will become a symbol of beauty empowerment for makeup lovers everywhere.”

The Hold Me Matte range is currently accessible via Swiss Beauty's official website, Nykaa, Amazon, Purplle, Myntra, various other marketplaces, as well as at the brand's EBOs in Udaipur and Chandigarh, and select retail stores in ten Indian cities, with plans for further expansion into additional marketplaces and regions on the horizon.

Amidst the surging demand for natural skin care products and a commitment to offer enduring solutions for skin and hair care needs, Jovees Herbal is dedicated to delivering the finest that nature has to offer. With an extensive product line, Jovees Herbal takes pride in addressing a wide range of skin and hair care concerns through its highly effective herbal products, infused with scientific expertise.

Following the tremendous success of last year's advertising campaigns, which witnessed a remarkable 40 percent growth in both offline and e-commerce channels, Jovees Herbal is unveiling two new advertisements this year. These campaigns, conceptualized by Devaiah Bopanna and Puneet Chadha of Mean Cat Media, impart a unique perspective on the significance of skincare in their characteristic quirky style.

The advertisements feature the charismatic and dynamic Parineeti Chopra, endorsing Jovees Herbal face washes, a product line that not only constitutes their bestsellers but also represents the quintessential herbal blend for achieving healthy and radiant skin. With this advertising campaign, Jovees Herbal focuses on the product category that dominates the skincare segment - Face Wash. Recognizing that cleansing is the foundational step in establishing and preserving any skincare regimen, Jovees face washes address various skin concerns at their source, revealing the innate glow hidden beneath. This year's campaign will be rolled out across multiple platforms, including television, digital media, and Out-of-Home (OOH).

Jovees Herbal stands as an eco-conscious brand, committed to offering consumers enduring solutions for their skincare needs. Their product range proudly carries PETA certification for cruelty-free practices and is free from harmful toxins, parabens, and alcohol. It is crafted exclusively from natural, premium-quality herbal ingredients. The brand's innovative and efficacious lineup seamlessly merges the goodness of botanicals with scientific knowledge.

While rooted in tradition, Jovees Herbals aspires to reach new heights and has successfully established a strong presence in several international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, Czech Republic, and France. Their unwavering commitment to quality is reflected in their rigorous product testing processes, ensuring premium quality that garners trust and support from customers.

Choko La, the brainchild of Vasudha Munjal Dinodia, remains steadfast in its mission to spread joy, unity, and love through the world of chocolate. In a bid to further enrich its exquisite chocolate assortment, the brand is venturing into the premium FMCG market with the introduction of the Choko La Chocolate Drink, conveniently packaged in 200 ml cans.

Priced at Rs 175, the Choko La Chocolate Drink assumes a premium position in the market, and Choko La is enticing customers with enticing varieties and festival combos through its e-commerce platform and various other marketplaces. Besides Choko La's North Indian retail outlets, website, and existing stores, the product will enjoy a nationwide launch, facilitated by partnerships with modern retail chains and trade giants such as Spencer's, Modern Bazaar, Le Marche, and renowned brand marketplaces like Amazon, Flipkart, Blinkit, and more.

Choko La, renowned for pioneering pure couverture chocolates in India, presents a rich, full-bodied drink that boasts a silky-smooth texture, ensuring it is gentle on the stomach. It stands apart by deliberately avoiding powdery or overly milky textures, providing consumers with a preservative-free chocolate drink in its purest form. This versatile beverage, suitable for consumption both hot and cold, contains an impressive protein content equivalent to 7.2 grams, positioning it as a healthier choice among chocolate beverages. Its ambient storage capability offers the flexibility to stock larger quantities for both consumers and retailers.

Business Growth and Expansion: The product's initial launch features a classic chocolate flavor, with plans to introduce three more enticing flavor options in the near future, creating a diverse assortment of four. While the specific additional flavors are still under consideration, options targeting health-conscious consumers, such as sugar-free and vegan variations, are being explored. In the fourth quarter, Choko La aims to launch the product through all duty-free operators, currently undergoing trials and set to be available at international terminals across India. Choko La currently has a presence at approximately thirteen major international terminals and has its sights set on global expansion, including markets in the US, UK, Canada, and South Asia, in the first quarter of FY25.

The parent company, Cosmic Kitchen Pvt. Ltd., commenced operations in 2005. In FY23, it successfully rebounded to pre-COVID-19 pandemic performance levels, anticipating a remarkable growth rate of nearly 60 percent compared to the previous fiscal year. From having just two cloud kitchens in FY21, the company has expanded its presence to 15. Looking ahead to the end of fiscal year 2024, Choko La aims to increase the number of outlets in the National Capital Region (NCR) to 25, with a significant 80 percent of them being company-owned.

Blackberrys, the iconic Indian clothing brand renowned for spearheading men's fashion trends for over three decades, has introduced its groundbreaking Temp Tech apparel line. This line features an all-weather technology aimed at encouraging men to comfortably embrace various climates, as part of their 'Wear Your Climate' campaign.

The Blackberrys Temp Tech collection incorporates the patented 37.5 Technology by Cocona Labs, USA. This dynamic thermoregulation technology empowers the fabric to maintain the body's temperature at an optimal 37.5° Celsius, effectively controlling perspiration and managing body odor. In doing so, it offers men a perfect blend of comfort and style.

“Innovation, technology, and quality have always determined our fashion-forward offerings for Indian men. The tagline of our new Temp Tech range ‘Wear Your Climate’ summarizes what the range offers. It is specially designed for men who are always on the move outdoors, be it for work or leisure. These men want stylish clothes that keep them comfortable in all seasons, hot or cold,” said Nitin Mohan, Director, Blackberrys.

The technology harnesses active particles derived from volcanic sand and activated carbon from coconut shells to effectively regulate body temperature. When the body is cool and not sweating, these particles utilize the body's energy to provide warmth. Conversely, in hot and sweaty conditions, the particles leverage this energy to expel moisture from the clothing system. Additionally, the technology regulates the microclimate close to the skin, maintaining an ideal relative humidity of 37.5 percent.

The Temp Tech range, with prices starting at Rs 3495, is readily available at all leading Blackberrys outlets across more than 350 cities, offering a new era of comfort and style to men across India's retail landscape.

The quest for the perfect lip balm ends here! Beauty by BiE, a prominent name in the world of clean beauty, introduces two exciting additions to their lip care collection for the Indian retail market – Berry Pop Hydrating Lip Balm and Coffee and Cream Nourishing Lip Balm. These lip-loving marvels promise a burst of flavor and deep nourishment, fundamentally changing the way you care for your lips.

Dinyar Workingboxwalla, the esteemed Skin Guru of BBB, stands as the mastermind behind these remarkable lip care innovations. With over five decades of international beauty industry experience, his unwavering commitment to natural beauty is evident in every jar. Through meticulous formulation, he ensures that these lip balms offer more than just lip care; they provide a complete experience of self-love and enhanced appearance.

Queenie Singh, Founder emphasized, "Our lip balms go beyond enhancing your lips; they serve as a reminder to cherish moments of self-care, savor life's flavors, and embrace the evolving beauty that comes with time."

The Berry Pop Hydrating Lip Balm, infused with the vibrant essence of ripe strawberries, transcends being a mere beauty accessory; it's an indulgent experience. The unique blend of jojoba oil, vitamin E, and squalane not only hydrates but also leaves your lips irresistibly smooth and exceptionally soft. Say farewell to lackluster lips as you embrace the vibrant burst of berry brilliance. It's more than lip care; it's lip indulgence.

Embark on a java-riffic journey with Coffee and Cream Nourishing Lip Balm, letting your lips join the lip-loving revolution. This distinctive formula combines the invigorating essence of coffee with the velvety touch of vanilla. It doesn't just hydrate; it pampers and nourishes your lips, making them irresistibly kissable with every application.

Skin Guru Dinyar Workingboxwalla stated, "Lip care is an intimate ritual, a daily act of self-expression and self-care. With our lip balms, we've encapsulated the essence of indulgence and health, creating a symphony of flavors and ingredients that not only embrace your lips but also celebrate the beauty in nurturing oneself. It's a melody of nourishment you'll savor with every application."

These lip balms are free from beeswax, lanolin, parabens, silicones, sulphates, mineral oils, phthalates, alcohol, synthetic dyes, and synthetic fragrances. Beauty by BiE's commitment to clean beauty extends to their vegan, cruelty-free, sustainable, non-toxic, and recyclable formulations, offering a guilt-free way to care for your lips.

Elevate your lip care routine and embrace the clean beauty revolution with Beauty by BiE's Berry Pop Hydrating Lip Balm and Coffee and Cream Nourishing Lip Balm, now available in the Indian retail market.

Nesterra, the leading premium home furnishings brand specializing in upholstery and drapery, under the esteemed K.K. Birla group's Sutlej Textiles and Industries Ltd., is gearing up to launch its highly anticipated Rakshabandhan campaign, #BringOnThePillows, in India's retail market. This engaging initiative aims to kindle joy and camaraderie among siblings and loved ones.

In a heartwarming tribute to the enduring sibling love, Nesterra is orchestrating a captivating two-day weekend event at Infinity Mall, Malad, Mumbai, on August 26th and 27th, 2023, starting at 11 am. The event will vividly resurrect the enchanting world of pillow fights, showcasing Nesterra's cutting-edge designs and impeccable craftsmanship in pillows.

Nesterra's #BringOnThePillows stands as a unique endeavor to rekindle cherished childhood memories of playful pillow fights. Attendees will have the exciting opportunity to engage in friendly battles within the #PillowFightRing, vying for Nesterra's captivating goodies.

Beyond the on-ground spectacle, Nesterra extends the excitement into the digital realm with an Instagram contest, offering participants a chance to win products worth a staggering Rs 50,000. This contest is open for entries until Thursday, August 31st, 2023, making it the perfect moment to participate and create enduring memories.

Smita Joshi, VP of Home Textiles and Design Expert at Nesterra, expressed, "At Nesterra, we believe in the power of shared memories and connections. The #BringOnThePillows campaign is our way of bringing families closer, reliving cherished moments, and forging new memories that will be treasured for years to come. Through this campaign, we celebrate the spirit of Rakshabandhan by embracing the playfulness of childhood and the enduring bond between siblings."

Nesterra is delighted to foster sibling bonds, spreading joy and nostalgia with its #BringOnThePillows campaign this Rakshabandhan season. Whether through on-ground pillow fights or the enticing digital contest, the brand aims to bring smiles and celebrate the unbreakable love shared among siblings in India's vibrant retail landscape.

In today's fast-paced world, where the desire for improved nutrition meets the need for great taste, and where protein deficiency is a common concern, Phab emerges as the ideal ally on your journey toward a healthier life.

Phab's products are a protein-packed delight, free from artificial sweeteners, trans fats, GMOs, and other unwanted additives. Their range of nutrition bars, protein milkshakes, energy snacks, and protein supplements are designed to make the transition to a healthier lifestyle effortless and enjoyable while ensuring you get your daily dose of #ProteinForYourRoutine.

Co-founded by Gayatri and Ankit Chona, Phab combines their personal experiences and their passion for creating nutritious yet delicious snacks. Gayatri, a certified nutritionist, plays a crucial role in product development, ensuring that Phab's offerings meet high-quality nutritional standards. Ankit, a serial entrepreneur and food industry veteran with over two decades of experience, was inspired to lead a balanced and healthy life, overcoming weight and health challenges since childhood.

Gayatri Chona, Co-Founder and Nutritionist said, “When I read these shocking stats, I realised that India has a vast protein deficiency. Our mission is to make protein accessible for all but also make healthy eating delicious and fun. I believe in taking small steps to create big changes in life. With Phab, you can make that easy switch to healthier living — anytime, anywhere.”

Explore Phab's fantastic product lineup: Phab's Protein Milkshakes, featuring new flavors like mango and vanilla almond, are their top sellers. Their Protein Bars combine taste and nutrition in a single bar, providing you with high-quality, easily digestible protein for your daily routine. Energy Bars offer a perfect snacking solution without compromising on flavor. Flavors like Chocolate Brownie, Strawberries and Greek Yogurt, and Mocha Nut Fudge add to the deliciousness. Their latest addition is a range of high-energy Granola Bars enriched with rolled oats and sweetened with Arabic date paste, offering a delightful blend of crunch and gooeyness. Protein and Energy Bombs are compact powerhouses. Protein Powders are ideal for those seeking workout supplements to build and repair muscle.

What sets Phab apart is their unwavering commitment to taste and nutritional value. While many "healthy" snacks on the market are loaded with excess sugar and lack essential nutrients and fiber, Phab meticulously selects premium ingredients and collaborates with food scientists, nutritionists, and culinary experts to create deliciously nutritious snacks. They source Indian superfoods like jowar and ragi from local farmers for their products. Their gut-friendly range includes prebiotics, and special plant fibers that promote healthy gut bacteria growth.

Phab offers pocket-friendly prices and can be found on popular marketplaces such as Amazon, Flipkart, Tata 1mg, and Bigbasket, as well as in retail chains like Reliance Smart, Nature’s Basket, Foodhall, 24Seven, Wellness Forever, Noble Chemist, and many more.

Ankit Chona, Co-Founder of Phab said, “With Phab, our mission is to make healthy snacking accessible to everyone, and I am thrilled about the positive impact we are making in people's lives!”

In a move to enhance its thriving product line, La Mior is introducing the Luminous Retouch Hydrating Liquid Concealer, a cosmetic innovation designed to revolutionize how we approach makeup. This concealer empowers individuals to integrate makeup seamlessly into their daily skincare routine, combining advanced research with the potency of natural superfoods. La Mior's concealer boasts 11 soft matte shades, meticulously curated to harness the potential of select ingredients, resulting in a weightless concealer that provides all-day coverage without settling into fine lines or pores.

Paired with an ultra-precise silicone applicator, this versatile formula enables precise retouching, even for the tiniest imperfections. The Luminous Retouch Hydration Liquid Concealer is the ultimate makeup essential, offering full coverage, a groundbreaking hydration formula, sweat resistance, correction of uneven skin tone, blemish coverage, and concealment of other skin irregularities. It instantly brightens the under-eye area, camouflages blemishes, and dark spots, and diminishes redness. True to La Mior's commitment to quality, this sweat-resistant formula seamlessly adapts to your skin, ensuring confidence no matter where life takes you.

“Our concealer is not just makeup; a versatile solution that conceals, contours, retouches, highlights, and corrects, embodying our commitment to enhancing skin's radiance. From masking blemishes to illuminating under-eyes, this concealer is the ultimate companion for those who desire a flawless canvas, allowing them to wear their makeup like skincare, every day," added Aakriti Jayant Chhaparia the founder,

Embrace a new makeup era with La Mior's Luminous Retouch Hydrating Liquid Concealer, a fusion of clean beauty, science, and confidence in a single product. Reveal a complexion that's prepared to face the world, morning, noon, and night.

Moonshine, Asia and India’s pioneering meadery, introduces an invigorating addition to their flagship series: Lemon Tea Mead. Crafted with lemon zest and VAHDAM India's Earl Grey tea, Moonshine is on a mission to champion bee conservation and promote sustainable beekeeping practices, one sip at a time.

Designed to transcend seasons, Lemon Tea Mead offers a delightful fusion of flavors - the zesty tang of lemon combined with the rich essence of VAHDAM India's Earl Grey tea. It begins with gentle citrus notes that gracefully yield to the intricate character of Earl Grey tea, concluding with a subtle astringency from the tea tannins. This symphony of flavors is underpinned by a delicate sweetness derived from Moonshine's multifloral honey.

Priced enticingly at Rs 150 in Maharashtra throughout the year, this offering extends a warm invitation to newcomers, enriching their perception of meads. Moonshine has also collaborated with Malaka Spice to repurpose their lemon zest, championing zero-waste practices. They plan to initiate similar partnerships with other restaurants in Pune.

Rohan Rehani, Co-Founder of Moonshine Meadery and Moonshine Honey Project remarked, “In the previous year 2022-2023, Moonshine accomplished a remarkable feat, utilizing over 55 MT of honey for crafting both mead and retail honey sales. It's fascinating to note that it takes approximately 4 million flower visits by bees to produce just 1 kg of honey. Therefore, with our consumption of 55 MT of honey, we've effectively contributed to the pollination of a staggering 220 billion flowers. We're taking one pint at a time and promoting more mead at a lower price point. Our objective is to consistently weave a narrative that underscores Moonshine's commitment to ecological balance through bee preservation and dedicated beekeeping practices.”

In the alco-bev industry, Moonshine Meadery stands as the only brand that looks after beekeeping practices. With each pint of Moonshine consumed, approximately 4 million flowers are pollinated. In an industry where few alcohol brands prioritize social and environmental causes, Moonshine's conscious dedication shines brightly, redefining the industry's role in advancing a better world.

The Moms Co., India's leading D2C brand for toxin-free and natural personal care products, has unveiled a new digital video campaign featuring Neha Dhupia to promote their Natural Protein Hair Care Range. The campaign celebrates the incredible journey of motherhood and the changing needs that mothers experience throughout this transformative period. The Moms Co. recognizes these needs by offering toxin-free hair care products designed especially for moms.

The campaign sheds light on the moments when a mother's hair becomes a joyful playground for her little ones, symbolizing the devotion and sacrifices that define motherhood. The Moms Co. empathizes with these experiences and provides unwavering support throughout this journey with their Sulfate-Free Natural Protein Hair Care Range. This range is enriched with the nourishing properties of quinoa and wheat protein, promising to strengthen and nourish hair while preventing hair fall. It's their way of offering care and indulgence to mothers as they embrace the transformative journey of motherhood.

Sukhleen Aneja, CEO of Good Brands Co., The Good Glamm Group, expressed, "At The Moms Co., we are committed to supporting the evolving needs of every mom through every change. With the launch of this new campaign, we aim to extend our support to every mother experiencing the challenges of motherhood by creating products formulated with the finest natural ingredients tailored to their needs. We aspire to provide mothers with the results they seek and the nurturing care they truly deserve, standing as companions on their remarkable journey."

Suraja Kishore, CEO of BBDO India commented, "Becoming a mother is a challenging journey filled with complex emotions of joy, exhaustion, love, and worry. The Moms Co. listened to confessions from new moms, understanding that motherhood changes a woman's fundamental identity, from her skin to her hair. This insight led to the positioning of The Moms Co. as an empathetic friend and midwife that offers toxin-free products like the one addressing hair fall. By sharing real confessions, the brand forges an emotional connection with every mom through every change."

Through this latest campaign, The Moms Co. reaffirms its vision to support mothers at every step, providing a nurturing foundation and empowering supermoms to redefine the meaning of motherhood while incorporating self-care and empowerment with love. The campaign will debut on The Moms Co.'s social channels, including YouTube and Instagram, and will be further amplified across digital and mainstream media. In line with its commitment to facilitating a smoother journey for mothers, The Moms Co. has also introduced The Mompreneur Show, India's first reality show dedicated to mompreneurs, providing them with a platform to raise awareness and transform their business dreams into reality.

kindlife, India’s rapidly expanding beauty and wellness platform, has unveiled its third in-house brand, KISMA, inspired by the Hindi words "KISM" meaning type, and "MA" meaning mother. KISMA is dedicated to providing straightforward skincare guidance by Ma, designed for everyone.

KISMA's skincare philosophy is rooted in simplicity and an uncomplicated approach. It embraces the wisdom of Indian traditions, harnessing the natural resources found in our kitchens to create unique formulations. All KISMA products are made with 100 percent toxin-free and authentic ingredients, emphasizing the importance of simplicity in skincare routines.

Each formulation undergoes thorough verification and is dermatologist-tested, ensuring safety and compatibility with all skin types.

KISMA's debut offering is a comprehensive skincare regimen consisting of a cleanser, toner, and moisturizer, all enriched with White Turmeric as the hero ingredient. The Glow Range harnesses the incredible properties of Curcuma Zedoaria, also known as White Turmeric. This wonder ingredient, deeply rooted in Ayurveda, boasts powerful antimicrobial and collagen-boosting properties, making it a superior choice for skincare.

The Glow Face Wash, infused with White Turmeric, Aloe Vera, and Rice Water, imparts a radiant complexion, evens skin tone, reduces fine lines, and addresses hyperpigmentation. The gentle rice water effectively cleanses the skin without depleting its essential moisture.

The Glow Face Moisturizer strikes a delicate balance with White Turmeric, Apricot, and Marigold, offering protection against sun damage, restoration of dry and damaged skin, and acne healing, while also reducing hyperpigmentation.

The Glow Face Serum, enriched with White Turmeric, Aloe Vera, and Niacinamide, deeply hydrates and rejuvenates the skin, boosts collagen production, and shields it from sun damage.

Manasa Garemella, Co-Founder of kindlife expressed, "For as long as I can remember, my ma has been the driving force behind every skincare choice I have made. KISMA is our ode to Indian mothers, who have always embraced ancient beauty rituals, followed uncomplicated skincare approaches, and radiated natural beauty. White Turmeric is a skincare powerhouse, with numerous natural benefits including anti-inflammatory and antioxidant properties. KISMA’s Glow range harnesses the potential of White Turmeric along with other efficacious ingredients to create a simple regimen that is not only effective but also delivers on its promises."

Manasa Garemella, Co-Founder of kindlife shared, "In our research, 87 percent of young Indian respondents revealed that they use cleansers recommended by dermatologists or their mothers. Sixty-seven percent of Gen Z participants find it challenging to select the right moisturizer due to the overwhelming number of options available. Additionally, many respondents prefer natural ingredients and are hesitant to use harsh chemicals on their face. Recognizing this demand for uncomplicated, natural, and effective skincare, kindlife introduces 'KISMA'.

The fashion and lifestyle landscape in India is on the verge of a transformative shift with the advent of The Bae Club, an ambitious initiative aimed at curating India's most extensive collection of global premium and luxury brands. Spearheaded by the dynamic 25-year-old entrepreneur based in Mumbai, Shikha Parmar, this venture is poised to redefine the fashion industry.

Shikha Parmar, the Founder of The Bae Club, envisions a future where Indian customers have unprecedented access to a wide array of premium fashion brands at their fingertips. Over the next three years, the strategy involves collaborating with over 60 esteemed global fashion brands. Leveraging data-driven insights, the aim is to bridge the gap between global fashion trends and the preferences of the Indian audience.

Supported by a team of experienced professionals and backed by the strategic prowess of marketing communications firm Megalodon, Shikha is set to leave her imprint on the fashion industry. Under her visionary leadership, The Bae Club is poised to reshape market dynamics, offering customers unparalleled access to international luxury and premium brands.

The brand has already garnered attention, with celebrities like Alia Bhatt, Shanaya Kapoor, and Prajakta Koli wearing its creations.

The Bae Club's dedication to innovation and distinctiveness is evident through its unique product offerings. Through a close examination of consumer data, TBC ensures that its brand selection resonates with the refined tastes of Indian shoppers. The core mission of this venture is to introduce the realm of high-end fashion and lifestyle to the Indian market, making it possible for customers to embrace global trends without leaving their homes.

The concept behind The Bae Club goes beyond retail; it represents a cultural shift aimed at democratizing luxury and premium fashion. Shikha Parmar's vision encapsulates the belief that fashion serves as a means of self-expression, and every individual deserves the opportunity to embrace their unique style. With The Bae Club, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.

The strategic partnership between The Bae Club and marketing communications firm Megalodon underscores the commitment to market dominance. Through strategic communication and innovative marketing campaigns, The Bae Club is poised to capture the attention of fashion enthusiasts, creating a buzz that reverberates throughout every corner of the country.

GoodvedaHealth Labs Pvt Ltd, an innovative Health Tech Startup, has officially marked its entry into the Indian market with revolutionary health and wellness programs and supplement offerings aimed at addressing the pressing concerns of diabetes and obesity. As India grapples with a concerning rise in these chronic conditions, Goodveda's debut promises a fresh and proactive approach to preventive healthcare.

Recent data reveals that diabetes affects over 77 million adults in India, making it a critical health issue. Additionally, approximately 135 million Indians are wrestling with obesity, a condition that has reached alarming proportions in recent times.

Goodveda's market entry introduces a range of health and wellness programs meticulously crafted to tackle the challenges posed by diabetes and obesity. These programs are complemented by tailored initiatives for diabetes remission and obesity reversal, seamlessly blending contemporary scientific advancements with the ancient wisdom of Ayurveda.

Abhishek Gaggneja, Founder and CEO of Goodveda Health Labs Pvt Ltd stated, "Our journey began with a mission to alleviate the burden of chronic diseases. By synergizing cutting-edge scientific progress with the time-honored wisdom of Ayurveda, our programs offer a transformative approach."

Furthermore, Goodveda envisions introducing programs that target Cardiac Health and Women's Wellness, underscoring its commitment to comprehensive health interventions. Central to Goodveda's innovation is the fusion of pioneering research and traditional Ayurvedic practices. These programs, grounded in evidence-based methodologies, provide a harmonious fusion of modernity and tradition, offering individuals a holistic path to managing their health.

Goodveda places a strong emphasis on delivering quantifiable results, seamlessly amalgamating modern scientific breakthroughs with Ayurvedic traditions. This includes rigorously verified programs and a carefully curated range of products designed to support customers in achieving their health objectives.

Goodveda's dedication to safety, quality, and authenticity is palpable through its products, which undergo rigorous testing within state-of-the-art GMP-certified facilities. These products bear certification from both AYUSH and FSSAI, reinforcing Goodveda's commitment to efficacy, safety, and trustworthiness.

At present, Goodveda primarily focuses on aiding individuals seeking remission from Diabetes and Obesity, with ambitious plans for future expansion into the United States market.

Employing a strategic Direct-to-Consumer (D2C) approach, Goodveda maintains a robust online presence, ensuring seamless access for customers to its transformative health solutions. Through digital platforms, the company effectively engages with its audience, delivering personalized care tailored to individual needs.

Aretto's strides in innovation have grown bolder with the successful conclusion of its seed funding round, securing $550K from a consortium of angel investors and advisors. Notable figures among them include renowned cricketer Hardik Pandya; Abhineet Singh, Co-founder of VegNonVeg and Founder of Brewhouse; Shyam Raichura, MD of Aan Group; Raunak Munot, Ex-CMO of Bombay Shaving Company; investment banking firm Veromint Advisors; Vinayak Shrivastav, Co-founder of Videoverse; and Kunal Sumaya, MD of Julius Bear.

Pioneering the kids' footwear landscape, Aretto introduces technologically advanced shoes that dynamically adapt to the evolving shape and size of children's feet. The infused capital will strategically drive market expansion, team augmentation, and amplified research and development endeavors to usher in novel product ranges.

Satyait Mittal, CEO of Aretto expressed, "Our investors' support and faith at this pivotal juncture of Aretto's journey are deeply appreciated. Each investor serves as a mentor and a well-wisher, endorsing our broader vision and believing in the team's perseverance and determination. This seed funding not only underscores their confidence in our revolutionary kids' technology but also reaffirms our dedication to transforming the industry."

Raunak Munot, ex-CMO of Bombay Shaving Company commented, ‘It's rare to come across a company that has a truly innovative product, in a big addressable market, that has the potential to redefine a category, globally. The fact that Aretto's products are designed and made in India instills a sense of pride in me. Clubbing that with the team's passion and execution agility further amplifies my trust in the brand's vision. As someone who has recently embraced fatherhood, I believe Aretto's approach seamlessly matches the demands of modern parenting.’

Aretto charts a robust growth trajectory, commencing with the launch of its maiden retail store in Pune, designed to offer families an immersive shopping experience. Beyond Pune, the brand's aspirations encompass the establishment of outlets and partnerships with multi-brand stores in major metropolitan centers, thus catering to a broader spectrum of Indian customers.

This infusion of funds marks an exciting phase for Aretto as it welcomes fresh talents into its dynamic and enthusiastic team. The company seeks individuals who possess drive, creativity, and a shared vision for nurturing children's growth.

Remaining steadfast in its commitment to innovation, Aretto will continually expand its product lineup, guided by R&D-focused designs. Upcoming collections will offer diverse styles, thoughtfully crafted with ergonomic precision to ensure optimal comfort and support for growing feet. Attuned to customer feedback, Aretto will tailor its offerings to be even more customer-centric, delighting parents with the quality and functionality of Aretto shoes, and solidifying its reputation as the go-to brand for discerning parents seeking the best for their offspring.

Wellbeing Nutrition, India's preeminent nutraceutical brand, and Nourish Organics, a brand dedicated to promoting a wholesome lifestyle, have collaboratively introduced the revolutionary "Nourish Your Wellbeing Combo" – a dynamic duo poised to champion your health!

The synergistic partnership between Wellbeing Nutrition and Nourish Organics is a natural fusion, driven by their mutual mission to advocate comprehensive holistic health through nourishing, organic sustenance. At the core of this alliance lies an unwavering commitment to utilizing premium-grade ingredients and upholding transparency. Both brands take immense pride in providing a clear breakdown of every product component, fostering trust with their customers. This steadfast dedication ensures consumers' confidence in the authenticity and effectiveness of their wellness offerings, particularly during the wellness week.

Saurabh Kapoor, Co-Founder of Wellbeing Nutrition, said, "We are thrilled to join with Nourish Organics. This collaboration embodies our shared vision to empower individuals in their journey toward holistic health. Our dedication to providing products with zero artificial ingredients aligns seamlessly with Nourish Organics' commitment to natural and organic offerings."

Seema Jindal, Founder of Nourish Organics said, "Rooted in our unwavering commitment to providing fad-free, well-researched nutrition, this extraordinary combo celebrates the power of whole foods and balanced meals."

Dennison, a trailblazing name in India's retail sector, proudly unveils its latest collections, catering to both men and women. With a legacy dating back to 1988, Dennison has evolved from its modest origins into a vibrant force in the fashion industry, championing accessible and stylish clothing for individuals from all walks of life.

The newly launched collections perfectly embody Dennison's unwavering commitment to versatility and affordability. For men, the brand introduces a captivating array of options, including the bold "Mens Co-Ord Set," the dynamic "Mens Clubwear Collection," the intricately detailed "Indie Printed Collection," and the sustainability-driven "Mens Hemp Collection."

Dennison's men's collections are priced astonishingly low, ranging from Rs 999 to Rs 5499, making high-quality fashion truly attainable for all.

To ensure a seamless shopping journey, Dennison has rolled out its official website, dennison.in. This digital platform enhances the experience for fashion enthusiasts, offering easy exploration and purchase options across the brand's diverse range of collections.

Dennison's inception traces back to the visionary idea of Rajendra Seth in 1988. Frustrated by the lack of affordable and ready-to-wear choices, he pioneered accessible fashion by launching his inaugural ready-to-wear shirt priced at a mere Rs 98. This revolutionary approach quickly gained traction, positioning Dennison as a trailblazer in the industry. In 2014, his son Ashwin Seth injected the brand with innovation, expanding its repertoire to encompass both formal and semi-formal attire for both men and women.

As a quintessential millennial brand transcending demographics, Dennison is committed to advancing sustainability in the fashion arena. The brand aspires to stand as India's premier sustainable fashion label, showcasing its dedication to ethical and eco-friendly practices.

From its origins in Gwalior to its digital transformation, Dennison has burgeoned into a symbol of accessible fashion with a compassionate core. The brand's journey of innovation, affordability, and sustainability continues to unfold as it ushers in fresh dimensions in workwear fashion for both men and women.

Miduty, a renowned neutraceutical brand, is taking strides to redefine health and wellness by harmonizing the wisdom of Ayurveda with contemporary scientific understanding. The brand has now transitioned from its previous identity, Palak Notes, to its new avatar, Miduty. This rebranding is a manifestation of the brand's aspiration to embody its philosophy of scientific healing, fostering growth, and facilitating peak health and wellness.

Moreover, the transformation extends beyond a mere name change, positioning Miduty as more than a personal brand and instead as a comprehensive organization. The original moniker, Palak Notes, was rooted in the founder, Palak Midha's journey in establishing the company and shaping its product line.

In the present context, as Miduty sets its sights on global markets and diversifies its offerings to encompass sectors like skincare and cosmetics, its identity has naturally evolved. This evolution is seamlessly captured in the new name and logo.

The freshly minted logo, featuring an elegant "M" enclosed by the tagline "Healing with Science," aptly encapsulates Miduty's core principle of amalgamating ancient and modern scientific tenets. Throughout this rebranding, Miduty remains resolute in its commitment to wellness, innovation, uncompromising quality, and unwavering integrity. The future of health and wellness, as steered by Miduty, is one where age-old traditions harmonize with cutting-edge knowledge.

Palak Midha - Co-Founder, Miduty said, “As we embark on this incredible journey from Palak Notes to Miduty, our hearts are brimming with excitement. This rebranding isn't just a name change – it's a profound reflection of our deepest values. Throughout our journey, transparency has been our guiding light, and that guiding principle will continue to shine brightly. Miduty is more than a mere word; it symbolises our unwavering belief that well-being is the cornerstone of genuine growth. With our new tagline, "Healing with Science," we are embracing the merging of cutting-edge scientific wisdom with the transformative powers of health and wellness. This tagline resonates with our commitment to making a difference in people's lives – a promise that each step will touch hearts and heal souls.”

"The rebranding of Palak Notes to Miduty is a strategic move towards aligning our identity with our expansive vision and global ambitions. Miduty now stands poised to enter international markets and diversify its product offerings, including skincare and cosmetics. Our new name reflects not only our commitment to the science of healing but also our dedication to catalysing growth for individuals and the organisation. Our renewed identity encapsulates the fusion of ancient wisdom and modern progress, a testament to our unwavering commitment to innovation and excellence. We look forward to further driving our growth momentum and expanding our business to new markets," said Pranav Midha, Co-Founder and MD, Miduty.

In an unprecedented collaboration uniting art, history, and innovation, HEFTY.art, celebrated sculptor Arzan Khambatta, and esteemed watchmaker Bangalore Watch Company have introduced a groundbreaking collection paying homage to the iconic INS Vikrant R11.

This innovative collection, crafted from the reclaimed metal of the revered warship, encompasses five exclusive sculptures conceived by Arzan Khambatta, along with a limited-edition series of 70 wristwatches meticulously crafted by Bangalore Watch Company. Enhancing these creations' authenticity and security in the digital sphere, HEFTY.art will bolster them with digital non-fungible tokens (NFTs).

Arzan, a renowned Mumbai artist, is not only recreating his existing INS Vikrant sculpture at Lions Gate, Mumbai but is also fashioning five distinct renditions of this monumental warship. These sculptures will encapsulate the warship's tenacity and historical significance, evoking a profound admiration for its role in Indian Naval history.

In harmony with the sculptures, Bangalore Watch Company's limited-edition wristwatches will integrate the warship's metal, forging a tangible link between heritage and timekeeping. Each of the 70 watches will feature cases crafted from marine-grade steel, fortified with sapphire crystals for durability, and equipped with a La Joux-Perret Swiss-made automatic movement boasting an impressive 68-hour power reserve.

This collaborative venture also signifies a pioneering use of non-fungible tokens (NFTs) within the realm of collectibles. Supported by HEFTY.art's technology, these digital tokens will serve as immutable certificates of authenticity and ownership. Enshrined within the blockchain, they ensure the perpetual integrity of these cherished creations, safeguarding their value and heritage.

“The INS Vikrant R11, an emblem of India's naval prowess, served as an essential protector of the nation's seas during its tenure from 1961 to 1997. Notably, it was the first aircraft carrier in Asia, showcasing its significance in history. The collaboration seeks to memorialize this historic legacy by infusing its metal into the uniquely crafted art pieces that exceed multiple mediums,” said Kanishq Chhabria, Co-Founder, HEFTY.art on the remarkable feat of unveiling the collection.

Arzan said, "The 5 sculptures will create awareness with a wider audience about India's Naval history and the INS Vikrant. As the NFT market continues to grow, it will undoubtedly facilitate a wider reach and open new opportunities to connect with a global audience of art enthusiasts, historians, and collectors."

Nirupesh Joshi, Co-Founder and Creative Director, Bangalore Watch Company, voiced, "The watches are made by processing the hardened steel that was recovered from the erstwhile warship to be used as dials. This detailed process took several months to handle the special materials sensitively without damage, and we're proud of what we've been able to achieve."

In the realm of children's essential clothing, Mackly, a distinguished brand renowned for its quality and style in innerwear, loungewear, and sleepwear, joyfully introduces its latest expansion into maternity wear. This new line is designed to honor the essence of motherhood, celebrating the journey of expectant mothers. The meticulously curated maternity collection harmoniously amalgamates comfort, sophistication, and contemporary flair, ensuring that pregnant women exude confidence and grace throughout their pregnancy.

The introduction of Mackly's Maternity range not only reaffirms the brand's commitment to delivering fashionable options but also underscores its dedication to offering adaptable apparel that embraces the changes in a woman's physique. This thoughtfully curated selection seamlessly melds modern fashion trends with innovative design, ensuring that soon-to-be mothers radiate both style and assurance as they navigate the path to motherhood.

Mackly's new venture into maternity wear solidifies its offerings for both children and mothers, catering not just to kids but also to mothers. Now, mothers have the opportunity to shop for their little ones and themselves, all while indulging in the exceptional standards that define the brand. Among the standout items within this collection are the feeding nighties, an essential component of a mother's wardrobe. Acknowledging the practical and comfort needs of nursing mothers, the brand presents a range of sophisticated and practical feeding nighties that simplify feeding time and provide a comfortable solution.

Sharmila Srikumar, Founder of Mackly and a mother of three herself expressed, “We recognize the transformative journey expectant mothers embark upon and firmly believe that their attire should reflect their joy and confidence. The Maternity Range harmoniously merges style and comfort, empowering women during this phase. Mackly's odyssey in children's clothing has now come full circle, offering a comprehensive 360° range – from maternity wear to rompers, innerwear to sleepwear, and casual wear. Every facet of children's journey and clothing needs is thoughtfully embraced."

Mackly's maternity gowns are meticulously designed to ensure unencumbered movement while maintaining a stylish appeal. Crafted from premium materials, these gowns blend 95 percent cotton for a gentle feel against the skin with 5 percent elastane for flexibility – a perfect fusion of comfort and style.

The Maternity Range is now available for purchase on the official Mackly India retail website. Explore the flawless fusion of style and comfort that Mackly India offers to expectant mothers.

EcoSoul Home Inc., a prominent name in eco-friendly products, takes pride in announcing its collaboration with the renowned actor and environmental advocate, Bhumi Pednekar, who will serve as their esteemed brand ambassador. This partnership, in harmony with EcoSoul Home's steadfast dedication to nurturing a sustainable lifestyle and promoting eco-conscious alternatives derived from renewable sources, stands as a remarkable stride in raising environmental consciousness and fostering mindful consumer choices.

Bhumi Pednekar commands immense respect within the climate action community, lauded for her unyielding commitment to environmental causes and her endeavors in advocating for sustainable lifestyle preferences. By teaming up with EcoSoul, she intends to further advocate for conscientious consumption and underscore the significance of opting for environmentally friendly substitutes to single-use plastics.

Rahul Singh, Co-Founder of EcoSoul Home Inc., shared, "We take immense pride in embarking on this transformative journey alongside Bhumi Pednekar, who joins us as our brand ambassador. As a passionate proponent of environmental sustainability and the National Advocate for Sustainable Development Goals (SDGs) for the United Nations Development Programme, Bhumi's resolute dedication to driving positive change seamlessly aligns with EcoSoul Home's mission. Her influential voice and dynamic social media engagement, where she highlights critical topics such as climate change, sustainability, SDGs, and plastic pollution, will undoubtedly galvanize individuals globally to embrace eco-conscious choices and take meaningful steps for our planet."

With Bhumi's endorsement, we are well-positioned to expedite the global embrace of sustainable products, fostering a formidable movement toward a greener, more robust, and sustainable future, thereby leaving a profound legacy for generations to come.

Bhumi Pednekar, renowned for her exemplary commitment to sustainable living, expressed, "It is an honor to associate with EcoSoul Home as their brand ambassador. Together, we can empower individuals to make conscientious decisions that contribute to a healthier planet. By endorsing EcoSoul's products, we aim to influence a shift in consumer behavior and encourage businesses to adopt sustainable alternatives. The range of eco-friendly and compostable offerings by EcoSoul Home resonates perfectly with my values, and I am excited to be part of this impactful journey."

EcoSoul Home's diverse array of eco-friendly offerings has already garnered recognition across countries like the USA, Canada, UK, Germany, UAE, India, China, and Vietnam. Bhumi Pednekar's association is set to amplify the message of sustainability on a global scale, enhancing environmental awareness and encouraging responsible choices worldwide.

Clean confectionary brand Niblerzz, a prominent player in the retail sector in India, has partnered with Viacom18 Consumer Products to introduce an exciting new product – Paw Patrol Lollipops. This innovative offering features beloved characters from the popular Paw Patrol cartoon series, a hit property on Nick Jr. The lollipops, a cherished confectionery format, mark the first-ever collaboration between the renowned children's show and a domestic brand, aiming to present a clean-label confectionery delight for the Indian market.

Paw Patrol, a cherished animated series following Ryder and the adventurous pups in their missions within Adventure Bay, seamlessly complements Niblerzz's commitment to revolutionizing candy and confectionery. Niblerzz is resolutely on a mission to eliminate sugar from their products, ensuring they remain 100 percent natural.

Co-Founders of Niblerzz, Sandhya Seshadri, and Aashnee Gajaria, shared their motivation for this creative venture. They expressed that many parents had expressed a desire for a clean lollipop option, one that could captivate their children for a brief period while granting them a much-needed break. Simultaneously, parents are increasingly seeking healthier candy and confectionery alternatives, recognizing the challenges of evading candies altogether due to children's insistent demands. The co-founders elaborated on this trend stated, "Today's parents actively seek 'better for you' options devoid of refined sugar and packed with natural goodness for their children, knowing the perils of sugar in terms of hyperactivity, sleep disturbances, learning issues, emotional well-being, and even diabetes. Additionally, children exhibit allergies to artificial flavors and colors. As clean alternatives are scarce in the Indian market, parents usually resort to purchasing such products while traveling abroad or requesting friends and family to bring them."

The strategic alignment with Paw Patrol underscores Niblerzz's status as the sole 100 percent clean candy and confectionery brand in India offering lollipops in this specific format. This collaboration meets a critical consumer demand, as indicated by the Paw Patrol team's decision to join forces with Niblerzz.

Sachin Puntambekar, Business Head of Vicom18 Consumer Products, shared the company's perspective on the partnership, "We always strive to stay at the forefront of innovation through partnerships that resonate with consumer preferences. Paw Patrol holds a special place in the hearts of its audience, and we are delighted to present it to young fans in a novel and enjoyable form."

The Paw Patrol Niblerzz Lollipops will be accessible in two distinct SKUs – a trial bag containing six lollipops and a share bag comprising fifteen. Both bags will feature an assortment of three enticing flavors: Strawberry, Watermelon, and Apple, enabling everyone to indulge in guilt-free pleasure.

Available on Niblerzz's direct-to-consumer website and various online marketplaces including Amazon, Swiggy Mini, and Big Basket, the Paw Patrol Niblerzz Lollipops will also be conveniently found in brick-and-mortar retail locations. The packaging will prominently showcase Paw Patrol characters, and kids will have the added excitement of collecting 22 captivating Paw Patrol freebies along with their lollipops.

In addition to the novel Lollipop range, Niblerzz's product lineup encompasses other clean candy alternatives like Real Fruit Gummies in flavors such as Orange, Mango, and Mixed Fruit, as well as Chocolate Peanut Butter Cups.

Pluckk, a prominent lifestyle-focused fresh fruit and vegetables brand in India, is thrilled to announce a dynamic partnership with renowned Bollywood actress Kareena Kapoor Khan. This collaboration not only marks a significant milestone for Pluckk but also solidifies Kareena Kapoor Khan's role as both an Investor and Brand Ambassador within the thriving F&V industry.

Situated in the heart of Mumbai, Pluckk boasts an impressive range of 400 products spanning across 15+ diverse categories, encompassing essentials, exotics, hydroponics, and various cuts and mixes. Among its offerings, Pluckk also provides innovative do-it-yourself (DIY) meal kits, meticulously prepared at certified in-house food-tech facilities. With its commitment to ozone-washed produce and traceability, Pluckk has been at the forefront of pioneering innovation within the realm of Fresh Fruits and Vegetables.

Having received seed funding from Exponentia Ventures, Pluckk has established a robust presence across key cities such as Mumbai, Delhi, Bengaluru, and Pune, with ambitious expansion plans in the pipeline for the upcoming quarters. The brand has significantly amplified its footprint across prominent online marketplaces, now accessible through its dedicated Android and iOS app, as well as available for purchase on platforms like Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores.

In a remarkable achievement, Pluckk has successfully sold over 1 million products through its distinct offerings across both its Direct-to-Consumer (D2C) and Marketplace channels within the past quarter alone. Unique products like DIY zoodles and cauli rice, coupled with a thoughtfully curated trends section, have positioned Pluckk as an authoritative leader and trailblazer within the merchandise landscape.

What's more, Pluckk proudly holds the distinction of being India's inaugural certified Plastic Neutral F&V brand, underlining its firm commitment to eco-conscious practices and the reduction of plastic waste. This milestone embodies Pluckk's dedication to fostering a sustainable and responsible approach while catering to the evolving preferences of conscious consumers.

Kareena Kapoor Khan's association with Pluckk signifies a pivotal junction, where star power converges with innovation, sustainability, and premium quality, elevating Pluckk's presence and impact within India's dynamic retail sector.

Pratik Gupta, CEO and Co-Founder of Pluckk said, "Our vision is to build a PAN India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal. We warmly welcome her to the Pluckk family.”

Kareena Kapoor Khan said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers. As a mom personally the quality of food is very important to me. I look forward to being a part of Pluckk's remarkable journey and commitment to help consumers eat right in all of India.”

A prominent direct-to-consumer (D2C) company specializing in daily breakfast and morning essentials, Doodhvale, is thrilled to announce the appointment of Aman J Jain as the CEO and Co-founder. Aman's extensive expertise in business leadership, innovation, and technological advancement positions him perfectly to steer Doodhvale towards a new era of growth, marked by agility, innovation, and exceptional customer service.

This strategic decision to bring in new leadership is a testament to Doodhvale's unwavering commitment to ongoing progress and development. The infusion of fresh perspectives, insights, and knowledge is in perfect alignment with Doodhvale's mission to consistently surpass customer expectations and revolutionize the accessibility and experience of essential products.

Aman J Jain, now CEO and Co-founder of Doodhvale, brings a wealth of experience and a forward-looking mindset, backed by an MBA from IIM Bangalore and a B. Tech. from IIIT Hyderabad.

His diverse professional background encompasses pioneering roles across various functions such as P&L Management, revenue management, operations, product and technology, HR, and M&A. Aman played a pivotal role in the successful launch of projects like OYO Townhouse, the creation of OYO's acclaimed loyalty program - OYO Wizard, and orchestration of multi-million dollar acquisitions. His strategic consulting experience with Accenture Strategy and BCG further bolsters his capabilities to guide Doodhvale into the future.

"We're thrilled to welcome Aman J Jain as Co-founder and CEO. His robust leadership and market acumen, coupled with his track record of nurturing startups in India's evolving landscape, will drive Doodhvale's growth. Aman's commitment to innovation and customer-centricity align seamlessly with our D2C dairy and essential product focus. Under his astute leadership, Doodhvale is poised for substantial expansion, targeting threefold growth this year. His leadership promises innovation, increased visibility, and elevated customer experiences," commented Sanjay Jain, Co-Founder and CTO of Doodhvale.

"I am honored to be a part of both the esteemed leadership team and the dedicated community of hardworking, committed team members at Doodhvale. Together, we are charting a course of innovation and growth. Doodhvale signifies more than just dairy – we prioritize quality and values. We are catalysts of change, seamlessly blending technology and tradition to create innovative, pure products. With our exceptional team, I am eagerly looking forward to propelling Doodhvale forward and realizing our visionary goals," stated Aman J Jain, CEO of Doodhvale.

With its presence spanning across Delhi NCR, Doodhvale, under Aman's leadership, is poised to drive exponential growth and solidify its standing as a trailblazer in the realm of D2C dairy and essential goods.

CrossBeats is proud to introduce its latest innovation for 2023 - the 'Groov Buds'. With a strong presence since its establishment in 2015, CrossBeats has garnered a user base exceeding 5 million customers. The brand's diverse product range encompasses Smart Watches, Wireless Earbuds, BT Neckband Earphones, smartphone Accessories, and more.

The newly unveiled 'Groov Buds' stand as a testament to CrossBeats' commitment to quality and innovation. Remarkably lightweight at approximately 4g per earbud, these feature-rich earphones boast 10mm Graphene drivers that significantly enhance the auditory experience. The incorporation of SnapChargeTM technology ensures swift charging, while the battery life impressively extends up to 55 hours on a single charge.

Designed to withstand the rigors of an active lifestyle, the Groov Buds hold an IPX5 rating, rendering them resistant to water and sweat. Powered by Quad Microphones utilizing ClearCommTM technology, these earbuds excel in environmental noise cancellation (ENC), ensuring crystal-clear communication. The in-ear design, Hi-Response Sensors, and Qualcomm aptX adaptive audio support collectively contribute to an immersive experience, all available at an attractive price of Rs 1499.

To acquire the 'Groov Buds', customers can conveniently make purchases through CrossBeats' official website or via esteemed partners including Amazon, Flipkart, Myntra, and Tata CLiQ. The sleek black colorway adds a touch of sophistication, and the earbuds boast compatibility with both Android and iOS devices, incorporating USB Type C charging for added convenience. Notably, gaming enthusiasts will appreciate the 40ms extreme low latency gaming mode, elevating the gaming experience. The 'Groov Buds' also offer Multi-Touch Controls through Feather Touchpads, further enhancing user interaction and control.

Abhinav Agarwal, Co-founder, CrossBeats said, “There are many TWS buds in the market from many different brands, the differentiating factors have drastically moved from just seeing earbuds from a music standpoint to considering them to being an everyday essential for the new urban folks. Keeping that in mind, we have designed Groov Buds to be the most comfortable, lightweight earbuds that can stand the everyday hustle and still cherish your music moments all day long. We’ve got a bigger battery, better design aesthetics and also advanced audio equipment embedded in the system to make this a remarkable earpiece for music lovers and commuters.”

Deconstruct, making its mark in the competitive hair care sector with its acclaimed serums, now advances its offerings to present a comprehensive hair care regimen. The new essentials include shampoo, conditioner, and hair mask, bolstering the brand's commitment to powerful, result-driven ingredients.

Aligned with Deconstruct's philosophy, these products incorporate a blend of keratin complex, biotin, shea, and murumuru butter to ensure a harmonious balance between robust roots and vibrant, voluminous hair.

The Nourishing Shampoo integrates 1 percent Keratin Complex and 0.1 percent Biotin, revitalizing hair health by restoring moisture and fortifying follicles. The Scalp and Hair Nourishing Mask employs a unique mix of 0.1 percent Biotin, 0.5 percent Vitamin F, and 2 percent Shea Butter to alleviate scalp irritation and enhance hair strength and luster. The Nourishing Conditioner, enriched with 1 percent Keratin Complex, 0.1 percent Biotin, and 0.5 percent Murumuru Butter, tames frizz, adds shine, and nurtures damaged strands.

Malini Adapureddy, Founder and CEO highlighted, "At Deconstruct, our focus is on holistic self-care solutions. Our new hair care additions—Nourishing Shampoo, Mask, and Conditioner—complement our existing range of serums, addressing evolving consumer needs for effective and convenient at-home solutions."

The Scalp and Hair Nourishing Mask, Shampoo, and Conditioner are priced at Rs 599, Rs 389, and Rs 439 respectively, offering accessible and quality solutions. With 30 distinct formulations, Deconstruct addresses specific concerns while prioritizing gentleness. These latest additions affirm the brand's dedication to innovation, offering a unified solution for comprehensive hair care needs.

Sleepyhead, a prominent D2C home decor and furniture brand, commences an exciting phase by venturing into omnichannel expansion for Home Lifestyle Dominance. The brand's first stride involves a pilot launch across 250 multi-brand outlets in Kerala, signaling the onset of a promising new chapter in its evolution. With an ambitious goal of achieving 50 Cr through offline channels by the end of FY'24, Sleepyhead is strategically shaping an omnichannel approach to redefine customer interactions by blending its direct-to-consumer (D2C) foundation with brick-and-mortar retail potential.

Mathew Joseph, CEO and Co-Founder stated, "Omnichannel represents a unified approach to offer convenience and seamlessness to our customers. Intertwining our D2C origins with the omnichannel framework presents a winning strategy for emerging brands like ours. While Sleepyhead leveraged D2C agility for growth as a startup, we are now poised for this strategic evolution. Embracing omnichannel reflects our readiness to embark on this exciting journey."

In its initial omnichannel phase, Sleepyhead introduces an extensive array of mattresses, furniture, and sleep accessories across partner stores. Acknowledging the significance of establishing physical experience centers, particularly for evaluating mattresses and furniture choices, Sleepyhead aims to enrich opportunities for customers to explore its offerings, enhancing their interaction with the brand.

Committed to enhancing everyday living through meticulously crafted products, Sleepyhead's expansion serves as a pivotal milestone toward its ambitious goal of becoming a 500 Cr brand by 2025. This progression solidifies its position as the preferred home lifestyle choice for India's vibrant, bold, and joy-seeking young demographic.

Lamel, the groundbreaking makeup brand founded by Natalia Iaromenko in 2012, is thrilled to announce its highly anticipated debut in the Indian retail market. Having achieved resounding success in Europe and garnered valuable insights from its initial product line, Lamel is now poised to provide an inclusive makeup experience to Indian consumers at large.

Driven by a shared commitment to fostering self-expression, Lamel was born with the mission of making distinctive and artistic makeup accessible to all. At its core, Lamel strives to ensure that every individual can seamlessly embrace contemporary fashion while exuding confidence in their own skin. With an unwavering belief in the potency of self-expression, Lamel endeavors to grant individuals the liberty to engage with pop-culture trends on their own terms, aiming to motivate people to pursue greater heights while remaining authentic to themselves.

Lamel takes immense pride in its cruelty-free ethos and has received a commendation from PETA, affirming its steadfast dedication to ethical and sustainable practices. Each product within Lamel's comprehensive range is meticulously crafted with compassionate regard for animal welfare.

Kanvar Group introduces Lamel to the Indian market, with a launch date of August 11, 2023, across esteemed e-commerce platforms including HOK Makeup, Nykaa, Amazon, and Myntra. Facilitating self-expression through makeup, Lamel is poised to disrupt and carve a distinct niche in the beauty market, benefiting from Kanvar Group's nurturing guidance and bolstering its future expansion plans.

Armed with its distinctive offerings and unwavering commitment to empowering individuals, Lamel is all set to redefine the beauty landscape in India. Embark on a journey into the realm of Lamel and relish the delight of expressing yourself through makeup.

Renowned in the realm of gourmet Italian cuisine in India, Little Italy Group unveils Acasa, a novel culinary haven that transports Indian home chefs on an enchanting expedition to Italy. Acasa by Little Italy emerges as an artisanal gourmet brand, offering a medley of fresh pastas, cheeses, sauces, and more. The latest chapter in Acasa's evolution proudly presents its captivating new logo, a visual embodiment of the brand's dedication to quality, authenticity, and the artistry of Italian gastronomy.

The logo transformation harbors a profound influence on Acasa's product range, services, and overarching market stance. Designed to captivate attention and forge a lasting impression on new patrons, the reimagined logo directs focus towards Acasa's exceptional product caliber, highlighting the brand's distinctive attributes. The new logo forges a deeper resonance with the audience underscores Acasa's indigenous Italian offerings, and amplifies the brand's market standing.

Amrut Mehta, MD of Little Italy Group, expressed, "We are elated to introduce Acasa as a gourmet extension of the esteemed Little Italy brand, marking a significant milestone in our culinary voyage. This vibrant and engaging design flawlessly encapsulates our brand essence - a commitment to quality, authenticity, and the artistry of Italian cuisine. With our revitalized logo, we aspire to establish Acasa as a prominent and trusted market presence, while showcasing our handcrafted, fresh, and genuine Italian culinary offerings. We are also launching our exquisite Fresh Pasta Range, a noteworthy entry into the Indian FMCG Market. Through meticulous research and development, along with the procurement of prime ingredients and technology from Italy, we have curated an artisanal pasta selection that ensures extended shelf life and nationwide availability. Our commitment is to make the authentic flavors of Italy accessible to all pasta aficionados in India."

The new Acasa logo distinguishes itself from its predecessor through the vivid depiction of a joyful human figure with outstretched arms, seamlessly merging into a flourishing tree emblematic of freshness. The nomenclature of the new logo draws inspiration from the comforting sentiment of home, eloquently embodied by the term "Acasa," translating to "at home." The design amalgamates elements like Italian basil leaves, representing natural ingredients, coupled with an olive-shaped head. The tree's trunk symbolizes an exuberant individual relishing food, reflecting the pleasure and vitality associated with Italian culinary traditions. The bold typography enhances visibility, while the green hue evokes a sense of generosity, vitality, and optimism. The human form intertwining with the trunk, hands extended, conveys delight, openness, and a warm embrace. The earthy brown tone of the trunk exudes warmth, security, and an inherent bond with the natural world.

Little Italy Group is poised to underpin the logo rebranding with an array of marketing endeavors encompassing advertisements, public relations outreach, and digital campaigns spanning social media and influencer partnerships. Additionally, the introduction of the Fresh Pasta Range is poised to fortify Acasa's market foothold, delighting patrons with a delectable array of Italian pasta selections that bring the essence of Italy directly into their homes.

In a striking move that amplifies its innovative prowess in the retail lifestyle arena in India, VILLAIN has launched its latest and most captivating campaign yet - #BeardKaAsliBaap. This campaign stars the charismatic and accomplished superstar Yash, celebrated for his iconic roles in the blockbuster movies KGF 1 and 2. The spotlight of this campaign shines on the eagerly awaited Villain Beard Grow-Pro Oil, a revolutionary grooming solution tailored for the confident, bold, and fearless modern man.

The #BeardKaAsliBaap initiative adds another jewel to VILLAIN's crown, renowned for its trailblazing endeavors that challenge norms and ignite self-assuredness among men all over India. Building upon the triumph of prior campaigns such as #RevolverReloaded and #DesireQuotient, which introduced India's First Revolver Shaped Perfume and India's First Pheromone Infused Perfume respectively, VILLAIN continues to etch its identity as a brand that dares to explore uncharted territories and deliver nothing short of excellence.

Set in the evocative ambiance of a wild west saloon, the #BeardKaAsliBaap campaign film embarks viewers on an epic odyssey, chronicling the fierce contest for the ultimate beard supremacy. With an already remarkable count of over 5.7 million views and engagement from more than a million spectators, the film strikes a chord with beard aficionados, grooming aficionados, and cinema enthusiasts alike.

The resounding success of the #BeardKaAsliBaap campaign attests to its widespread acclaim. The Grow-Pro Beard Oil has experienced an impressive 3X surge in sales, swiftly propelling it to a coveted position among the top 10 beard oils on prominent online marketplaces like Amazon.

At the core of this exceptional campaign stands the Villain Beard Grow-Pro Oil, an embodiment of the brand's unwavering dedication to excellence and innovative prowess. Painstakingly curated, this beard oil provides an unparalleled grooming experience for men, offering a unique formulation that nurtures and enriches for a fuller, thicker beard.

"We are thrilled to introduce the #BeardKaAsliBaap campaign and unveil our latest innovation, the Villain Beard Grow-Pro Oil, with Yash leading the charge. The campaign perfectly embodies VILLAIN's ethos of defying norms and setting new benchmarks. The overwhelming response and exceptional traction stand as a testament to the campaign's message, inspiring men across the nation to embrace their individuality with style," stated Ananth Narayanan, Founder, Mensa Brands.

Jisora, a fresh women's apparel brand, has achieved a milestone this year, surpassing an estimated revenue of Rs 60 crore. This remarkable feat speaks volumes about the brand's exceptional blend of Indian aesthetics and the latest fashion trends, captivating the hearts of countless fashion enthusiasts. Renowned for its unique yet appealing style, Jisora places the utmost priority on comfort, ensuring every customer enjoys a delightful and unforgettable fashion experience.

Jisora, the homegrown fashion brand, boasts a 40 percent repeat customer rate. Its meticulous attention to material quality ensures unparalleled comfort in every garment. With 40 to 50 new designs released each month, the brand's diverse and size-inclusive collections catering to sizes from XS to 6XL, range from loungewear to maternity wear and kids' wear. Affordable and stylish, Jisora makes fashion accessible to all with an average price of just Rs 1300.

“As a co-founder of Jisora, I'm thrilled by how our apparel line combines form and function, taking the appealing qualities of traditional cotton to a completely new level. Our dedication to simplicity and design guarantees that our clothes are not only aesthetically pleasing but also incredibly comfortable, enabling a smooth transition from restful nights to beautiful mornings," said Kavya Sethi, Co-Founder, Jisora. 

Tata Soulfull, a leading brand in the Better-for-you snacks and Breakfast Cereals segment from the house of Tata, has expanded its snacking portfolio with the launch of Ragi Bites Choco Sticks. With delicious chocolate cream filling inside a crunchy wafer made of Millets, this treat is a delight for both kids and mothers alike. Tata Soulfull is a brand from Tata Consumer Soulfull Pvt. Ltd. (a wholly-owned subsidiary of Tata Consumer Products Ltd.). With this new launch, the brand is aiming to strengthen its presence in the kids’ segment under its flagship brand, Ragi Bites - a wholesome snacking brand. 

The key differentiator for Ragi Bites Choco Sticks lies in its formulation. With the goodness of Millets and completely free from maida (refined flour), it is a wholesome choice for children. The product features a combination of super-chocolatey cream inside a crunchy millet-based wafer, catering to the taste preference of kids, and earning the approval of mothers as it contains millets that are known to be nutritionally dense and have significantly less added sugar as compared to the leading competition.

The product will be available in a delicious chocolate flavor variant and comes in economically priced SKUs of Rs5 (MRP incl. of all taxes) for a single stick (9.5 g) and Rs150 (MRP incl. of all taxes) for a jar of 30 sticks, ensuring accessibility through Tata Soulfull’s wide General Trade channel as part of its mission to make 'desh ke millets' available to consumers nationwide in convenient and affordable formats.

Speaking on the launch, Prashant Parameswaran, MD, and CEO, Tata Consumer Soulfull said, "We are delighted to announce the launch of the Tata Soulfull Ragi Bites Choco Sticks, at an affordable price point of Rs 5 combining the deliciousness of chocolate with the nutrition of millets. With this launch, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. Tata Soulfull is dedicated to creating innovative millet-based products that align with modern consumer lifestyles. For Ragi Bites Choco Sticks, we developed a unique formulation, which retains the crunch factor of the product while preventing easy breakage of the product which is a consumer pain point in the category. With this launch, we aim to move towards making nutritious snack options, available and accessible to all.”

Tata Soulfull is committed to promoting 'Desh ke Millets' such as Ragi, Jowar & Bajra, in contemporary forms, reaching every Indian household through a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. With India’s largest value-added millet processing factory at Bidadi in Bengaluru, the brand continues its endeavor to innovate and introduce products that are crafted to cater to the evolving tastes and preferences of consumers, while retaining the essence of these ancient grains.

Continuing its steadfast dedication to empowering creators to establish brands in just 7 days, House of X, a pioneering tech platform renowned for launching, constructing, and expanding creator-led direct-to-consumer (D2C) brands, has joined forces with Celebrity Chef Sanjyot Keer. The result of this collaboration is the unveiling of YFL (Your Food Lab) Home, an innovative kitchenware brand by Sanjyot. In an unprecedented move, Sanjyot endeavors to ignite the enthusiasm of fervent Indians through an exquisite range of high-performance household appliances, effectively elevating every kitchen into a realm of elegance and functionality. This landmark partnership also marks House of X's entrance into the kitchenware sector, signifying a significant juncture in its voyage of fostering creator-driven D2C brands within India.

YFL Home, ingeniously engineered to empower culinary spaces, imparts the ability for home chefs to metamorphose their kitchens into captivating realms. With a diverse collection of stylish, aesthetically pleasing products embedded with cutting-edge futuristic technology, innovation, and meticulous craftsmanship, YFL Home serves as a tribute to the concept of Crafting Beauty in Every Kitchen.

Sanjyot Keer, a celebrated Celebrity Chef and the visionary behind YFL Home, shared, "My culinary journey commenced in my youth, with a young Sanjyot crafting his inaugural Pav Bhaji at the age of twelve, all inspired by the sizzling griddle of the bhaji wale bhaiya. My aspiration was to reimagine our kitchen as an immersive and empowering domain. Over time, my passion for cooking burgeoned, leading me to aspire to introduce a professional culinary experience into every household. This marked the genesis of my odyssey, and witnessing the realization of YFL Home, which flawlessly melds nostalgia with avant-garde design, is nothing short of a dream come true. Collaborating with my dear friend Raj, as we jointly channel our fervor to create The Next Big Thing, we eagerly anticipate the transformation of every kitchen into a haven of beauty."

In the backdrop of escalating demand for kitchenware in India, driven by a surge in consumer investment toward kitchen upgrades, YFL Home introduces an array of meticulously selected kitchen appliances, personally curated by Sanjyot, tailored for the multifaceted Indian Family. Aimed at contemporary individuals who are rooted in cultural heritage and guided by distinct culinary styles, YFL Home is dedicated to delivering premium offerings that empower not only everyday cooks, weekend gastronomes, and occasional chefs, but also every individual, with the potential to elevate their home culinary spaces.

Raj Shamani, the visionary Content Creator and Founder of House of X, expressed, "This moment marks a dual celebration as House of X ventures into the realm of kitchenware and forges a partnership with Sanjyot. YFL Home embodies our vision of enabling consumers to relish the unadulterated joy of home cooking. It is an extension of Sanjyot's unique style and a quest to infuse beauty into every kitchen. The brand's opulent aesthetics and globally inspired innovations are destined to be embraced by consumers. Unified with House of X's comprehensive toolkit, YFL Home is set to usher in a new era of contemporary kitchens. Our commitment to expanding the House of X family is resolute, and we anticipate robust growth in FY'24."

As its inaugural offering, YFL Home proudly presents the BlendLabPro mixer/blender, featuring India's sharpest blades, high-speed grinding capabilities empowered by a 1200-watt Atomic Precision Technology, and an array of intelligent blend modes. Priced at Rs 5999, the BlendLabPro will be conveniently accessible across prominent marketplaces such as Amazon.

Lancôme has recently introduced the extraordinary fragrance, Idôle, to the vibrant and diverse market of India. A symphony of purity, freshness, and floral essence, Idôle captures the essence of elegance, extending an invitation to women across the country to embrace their uniqueness and seize each moment. Lancôme, a trailblazer in the beauty industry, has consistently redefined limits and established new standards of excellence. Idôle, the latest masterpiece in their fragrance collection, epitomizes the brand's unwavering dedication to innovation, sophistication, and empowering individuals to embrace their authentic selves.

In the company of three remarkable women representing different paths and backgrounds, Idôle becomes a symbol of impact, uniting women across the globe and inspiring collective action. Starting as individual forces, they coalesce into an unstoppable agent of change, shaping a world brimming with possibility and promise.

The Idôle bottle is not merely a feat of technical mastery; it holds profound symbolism. With its astonishingly sleek 15 mm thickness, it claims the title of the world's slimmest bottle, spotlighting its geometric precision and harmonious proportions. Designed for effortless handling, it nestles comfortably in the hand, its streamlined form becoming an instant familiarity. The ethereal thinness of the glass surfaces imparts the sensation that the fragrance is suspended in one's palm, an enchanting and indelible experience. The Idôle bottle stands as an embodiment of audacity, resolve, and dedication—a blank canvas poised to be filled with boundless dreams and possibilities. Its timeless allure ensures its enduring appeal, impervious to fleeting trends.

The Birth of Idôle, An Empowering Feminine Journey: Idôle emerges as a collective creation of three exceptional female perfumers hailing from diverse continents: Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina. Driven by their shared passion for fragrance and the aspiration to craft a universally captivating essence, these perfumers seamlessly melded their talents to forge the foundational clean accord that defines Idôle. 

Shyamala Maisondieu's deep affinity for nature inspired the radiant floral heart, where a harmonious blend of various roses and jasmine varieties infuse a natural luminosity. Nadège Le Garlantezec's meticulous precision and commitment to perfumery traditions harmoniously balance patchouli and musk, resulting in Idôle's enduring, rich white chypre aroma. Adriana Medina's vivacious and spontaneous essence dances in the fragrance's invigorating opening, as zesty bergamot enhances the juicy accents of pear. This harmonious collaboration gave rise to the world's first clean floral chypre—a universal allure envisioned and created by women, for all women.

Fundoze unveiled an exciting collaboration between their renowned brand Kiddoze and the beloved character Peppa Pig. Kiddoze stands out as a distinctive player in India, prioritizing the provision of a wholesome and enjoyable alternative to conventional supplements that cater to a child's daily nutritional requirements. Through this innovative alliance with Peppa Pig, Kiddoze aims to infuse the realm of nutrition with absolute delight for children, while affording parents the assurance of top-tier, nutrient-rich vitamin supplements for their little ones.

The Multivitamins and Minerals in lemon flavor, supplying crucial nutrients for comprehensive growth. The Veg Omega and DHA gummies in strawberry flavor, supporting cognitive development. The Calcium D3 gummies in mango flavor, fostering robust bone and teeth health. The Iron gummies in strawberry flavor, assisting in sustaining energy levels.

Each pack of these vitamin gummies will now include an engaging Peppa Pig-themed puzzle, meticulously tailored for children aged 3 to 8. This puzzle adds an extra layer of joy to their snacking ritual, simultaneously serving as a delightful playtime activity and an educational aid, stimulating cognitive and problem-solving abilities. Remarkably, the entire range of these natural vitamin gummies, including the Omega and DHA variants, adheres to vegan principles. They are devoid of artificial sugars and preservatives, fashioned with natural hues and flavors.

Nonita Mehta, the visionary Founder of Kiddoze expressed, "We're absolutely thrilled to announce our fantastic partnership with Peppa Pig. Our unwavering commitment is to empower parents in nurturing their children stress-free, instilling healthy eating habits from an early age, and our superior gummies range is here to bring that vision to life!"

These exceptional gummies are not only pocket-friendly but also widely accessible through a multitude of e-commerce platforms and a sprawling network of over 800+ esteemed stores across India. Retail giants like Amazon, FirstCry, Nature’s Basket, and more proudly offer this enticing opportunity to provide your child with the gift of nourishment in a delightful, flavorful manner. Join hands with Kiddoze and Peppa Pig on this enchanting voyage toward a healthier, brighter future.

Dyson, the renowned global technology company, has officially appointed Deepika Padukone as the Brand Ambassador for their revolutionary Hair Care technologies. This strategic collaboration aims to raise awareness about the significance of maintaining healthy hair while promoting Dyson's cutting-edge styling tools that incorporate advanced technology.

Seven years ago, Dyson transformed the hair care industry with the launch of the Dyson Supersonic hairdryer, which utilizes fast and controlled airflow, along with intelligent heat control, to rapidly dry hair while keeping it strong and nourished. Since then, Dyson has continued to innovate, introducing a range of styling tools designed to deliver exceptional styles for all hair types, while minimizing exposure to extreme heat damage. These products are the result of over a decade of research on hair structure, airflow dynamics, and the impact of thermal, mechanical, and chemical damage.

Ankit Jain, Managing Director of Dyson India, expressed delight in partnering with Deepika Padukone, stating, "Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionize the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types."

Deepika Padukone, the esteemed Dyson Hair Care Brand Ambassador, shared her excitement about the collaboration, saying, "I’ve always believed that a hairstyle can make or break a look. Dyson's commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me, and I truly believe that this association will inspire people to achieve superior hairstyles while also caring for the health of their hair.”

Recognized for her elegance and sophistication, Deepika embodies individuality in her craft and advocates for simple yet effective skin and hair care routines supported by science-backed high-performance products. This aligns perfectly with Dyson's vision of redefining the hair styling experience with innovative engineering for every hair type, empowering users to create stunning styles without compromising on hair health.

Research and technology development are fundamental to Dyson's approach to styling. The company has announced plans to introduce 20 new beauty products in the next four years, alongside a significant investment of half a billion GBP to create new lab spaces. This investment will further enhance Dyson's understanding of global hair types and damage while diversifying its beauty technology. The Dyson Hair Care range, including the Dyson Corrale™ straightener, Dyson Supersonic hairdryer, and Dyson Airwrap multi-styler, is a result of years of research and product development by Dyson hair engineers.

With 6,000 engineers and scientists across their four Technology Campuses, Dyson utilizes state-of-the-art laboratories to rigorously test new ideas and technologies around the clock. Developing technology for all hair types remains a paramount focus for their R&D teams, employing advanced machineries such as scanning electron microscopes, thermal cameras, and airflow laser smoke machines to better understand hair damage, global hair types, and the effects of high-speed airflow.

Demi Luxe, the renowned jewelry brand known for its exquisite craftsmanship and timeless designs, is delighted to announce a special celebration for Friendship Day. This international occasion presents the perfect opportunity to express gratitude and love for dear friends who bring joy and meaning to our lives.

Understanding the significance of friendship and the power of meaningful gifts, Demi Luxe has curated a stunning collection of jewelry pieces that embody the essence of friendship. These designs symbolize the enduring connection and cherished memories shared with friends.

The Friendship Day collection at Demi Luxe is a fusion of eclectic designs and timeless elegance. Each jewelry piece serves as a reminder of the unique bond between friends, encapsulating the adventures, laughter, and memories shared together. What sets Demi Luxe apart is its commitment to unparalleled quality and a touch of quirkiness. The collection features an assortment of rings, brooches, earrings, and pendants, meticulously crafted with exquisite attention to detail and using only the finest materials and gemstones.

To make this Friendship Day even more special, Demi Luxe is offering exclusive discounts on selected items from the collection. Customers can enjoy a generous 20 percent discount on rings, brooches, and selected earrings, while selected pendants are available with a remarkable 30 percent discount. This provides a wonderful opportunity for friends to indulge in unique creations while enjoying significant savings.

Hardik Mangla at Demi Luxe expressed, "Our Friendship Day collection celebrates the essence of friendship with our quirky, high-end jewelry that is designed to stand out. We invite all friends to explore our collection, take advantage of our exciting discounts, and find a piece that not only represents their unique friendship but also reflects their personal style."

Discover the true essence of friendship with Demi Luxe this Friendship Day. Browse the collection online at thedemiluxe.com. This limited-time offer is a chance for friends to find the perfect jewelry piece that embodies their friendship and creates lasting memories.

The Sleep Company, renowned for its SmartGRID technology ensuring peaceful sleep, has appointed Ripal Chopda as their Chief Marketing Officer (CMO). This strategic move reinforces the brand's commitment to expand internationally, establish an omnichannel presence, and achieve substantial offline growth in Indian cities and towns. With over 13+ years of industry expertise, Chopda will lead category expansion, identify key marketing opportunities, and drive brand-building initiatives. His focus on business growth and consumer engagement aims to elevate the company's marketing vision, cementing The Sleep Company's position as a market leader in comfort tech.

After graduating from the esteemed Symbiosis Centre for Management and Human Resource Development, Chopda has showcased exceptional leadership skills and a talent for executing successful marketing strategies. With a proven track record of driving business growth, he is an ideal fit for this pivotal role. Prior to joining The Sleep Company, he held prominent positions at renowned companies such as Godrej Consumer Products Limited, Nestlè, Wipro, and Idea Cellular, earning esteemed recognition in the industry for his expertise in consumer engagement, market penetration, digital marketing, and team leadership.

Chopda said, "Joining The Sleep Company is a deep honor because it pioneers the disruption of the comfort tech industry in India. The brand's cutting-edge innovations and customer-centricity set it apart. I am eager to leverage my experience and collaborate with the talented team to fortify the brand's accelerated growth and deliver unmatched value to our customers. Together, we aim to establish The Sleep Company as one of the most successful D2C brands with a robust omnichannel model, cementing its prominence in the industry."

Priyanka Salot, Co-Founder of The Sleep Company said, "We are thrilled to welcome Ripal Chopda as our Chief Marketing Officer. His extensive experience and proven ability to drive business growth will play a pivotal role in propelling The Sleep Company's marketing efforts to new heights. As we expand our presence across India and the globe, and, most importantly, grow our product range, we are confident that Ripal's leadership and vision will undoubtedly play a vital role in shaping the brand's future. Together, we aim to scale up our business and continue to deliver innovative sleep and sitting solutions to our valued customers."

As the CMO, Ripal Chopda will oversee all marketing endeavors, strengthening the brand's market presence and implementing robust marketing strategies that resonate with the target audience. His expertise and leadership are set to drive The Sleep Company's growth and success in the comfort tech industry.

Aqualens is setting new standards of innovation with its premium range of colored contact lenses, catering to the dynamic Indian youth. These aesthetically pleasing lenses offer wearers an opportunity to showcase their unique sense of fashion and personality. With a wide array of colors, including blue, brown, hazel, green, grey, and purple, lens wearers can instantly enhance their look to match their style preferences.

Aqualens caters to both vision correction needs and fashion enthusiasts. The color lenses provide clarity without compromising on style for those with refractive errors. The brand offers zero power and power lenses, providing users with diverse options. The convenience of disposability is also a priority, ensuring hassle-free lens wear. Made with in-built UV blockers and high-quality materials, Aqualens lenses offer maximum protection and comfort to wearers. These FDA-approved lenses are suitable for various purposes and preferences, offering a versatile choice for all.

Prasun Kumar Dubey, Business Head of Aqualens said, "At Aqualens, we empower people to confidently express themselves through our sophisticated color lenses, without the need for expensive makeovers. We want our brand to be the first choice for customers seeking premium lenses at an affordable price. Our mission is to provide everyone the joy of enhancing their natural eye color or trying bold new styles."

For those eager to explore the world of colored contact lenses, Aqualens offers affordable options, including trial packs starting at Rs 99. The lenses can be conveniently purchased on their website, aqualens.in, as well as major online retail platforms like Flipkart, Amazon, Lenskart, and more. Aqualens ensures that style and vision correction can seamlessly blend together, making every wearer feel confident and fashion-forward.

With the anticipation of the joyous and festive season drawing near, trueBrowns, a homegrown urban ethnic lifestyle brand in India that celebrates the fusion of Indian heritage and modern sophistication, is thrilled to introduce its stunning pre-festive edit, Tarang. The collection marks another triumphant collaboration with the talented actor Chitrangda Singh, who embodies the spirit of the collection, adding a touch of glamour and elegance to the fashion realm. Tarang captures the essence of celebration and redefines the fashion landscape.

Drawing inspiration from the rich tapestry of Indian traditions and celebrations, Tarang boasts a diverse color palette ranging from resplendent jewel tones infused with shimmering hints of gold. Each hue has been thoughtfully selected to ignite a sense of excitement and create a harmonious blend of colors that will enhance any festive occasion.

The collection showcases fluid silhouettes and easy cuts, meticulously crafted to move with grace and accentuate the natural beauty of the wearer. Every garment in Tarang is designed to provide the utmost comfort, utilizing soft and lightweight cotton fabrics that effortlessly glide against the skin. With a diverse synthesis of kurta-pant sets, cord sets, angrakha sets, flared kurta sets, and kaftans, the latest collection again endorses a relaxed festive attire through their flares and high slits along with V necks and baggy sleeves styles too.

Udita Bansal, Founder of trueBrowns said, "Tarang is a reflection of our commitment to modern femininity and our endeavor to create effortless yet stylish outfits for every woman, irrespective of her size. We are excited to bring this celebration of colors and traditions to our customers and make their festive season truly memorable. Collaborating with Chitrangda again for Tarang has been an absolute pleasure as her lively energy and deep appreciation for our culture have truly elevated the collection."

The brand's core positioning has always been about the commemoration of modern femininity with easy-to-style outfits, ranging across a varied size bracket of 2XS to 6XL. Tarang is a vibrant fusion of colors, designed to evoke joy, happiness, and togetherness.

Hyphen, a premium skincare brand that goes beyond the ordinary and redefines the essence of skincare, is co-founded by celebrity entrepreneur Kriti Sanon along with PEP Technologies, the parent company of mCaffeine. Focusing on providing simplified and realistic skincare solutions, Hyphen recognizes the need for an uncomplicated skincare regime, aiming to make skincare effortless, achievable, and affordable for everyone. This innovative Indian skincare brand seamlessly combines the power of nature with the potency of science, offering multi-purpose products that bring multiple benefits in one.

PEP Technologies, the parent company of mCaffeine, has formed an unparalleled partnership with the highly influential Kriti Sanon, combining mCaffeine's expertise in R&D, marketing, supply chain, distribution, logistics, and digital marketing with Kriti's strong influence and passion for skincare. Together, they seek to revolutionize their respective fields, and Kriti's active involvement in the brand as the Chief Customer Officer showcases her commitment and belief in the partnership's potential.

Commenting on the brand launch and partnership, Kriti Sanon, Co-founder, and Chief Customer Officer, Hyphen expresses, "We are very excited to unveil our extraordinary brand, Hyphen, to the world. Teaming up with my partners and co-founders Tarun, Vaishali, Vikas, Saurabh and Mohit fills me with excitement as we prepare to introduce a range of revolutionary products capable of addressing numerous skin concerns.As we embark on this exciting journey, we eagerly anticipate receiving feedback from our cherished customers. We are 'the more" you deserve'."

"From a young age, I've been passionate about skincare, and as I've grown older it has only intensified. Hyphen serves as the perfect amalgamation of these two aspects. In my role as the Co-Founder and Chief Customer Officer, I have tried and tested all three products from the brand, and I have been applying them for the past four months, and believe me, it really made a difference in my skincare regime. My utmost desire is for our valued customers to experience the same sense of satisfaction after using our products. With the power of nature and the potency of science, I can proudly say that we have created a powerful yet balanced and rightly priced solution for skin concerns," Sanon adds. 

With an investment of Rs 30 crore from PEP Technologies in the first round, Hyphen is set to fuel its growth and success as the majority shareholder. The alliance promises groundbreaking advancements, expanded market reach, and unmatched innovations, creating an exciting and impactful partnership.

Kriti Sanon's life journey revolves around skincare, and now she has ventured into creating her own skincare brand. During this endeavor, she joined forces with Team mCaffeine, including Vaishali Gupta, Co-founder and Chief Growth Officer, along with other founding members of PEP Technologies, to establish Hyphen. Their shared vision and passion for skincare, customer-centric approach, problem-solving abilities, and strong values align seamlessly with the ethos of Hyphen.

Hyphen launches with three essential daily products at an affordable range to simplify the skincare journey: Barrier Care Cream (available in two variants for different skin types), Golden Hour Glow Serum, and All I Need Sunscreen SPF 50 PA++++. With the support of PEP Technologies, the brand is available in 18000 pin codes from day one.

The brand launch features a captivating film with Kriti Sanon, Co-founder, and Chief Customer Officer, introducing Hyphen and its products, and sharing the reason behind its creation.

Expressing excitement about the brand launch and partnership, Kriti Sanon emphasizes Hyphen's commitment to providing powerful yet balanced and reasonably priced skincare solutions, combining the power of nature and science.

Vaishali Gupta, Co-founder, and Chief Growth Officer of Hyphen, shares her excitement about partnering with Kriti Sanon, and their vision to make Hyphen the fastest-growing 100 Cr D2C skincare brand in India.

Commenting on the partnership, Vaishali Gupta, Co-founder, and Chief Growth Officer of Hyphen, says, "The excitement of partnering with Kriti Sanon to launch Hyphen knows no bounds. Her meticulous attention to detail and genuine curiosity about ingredients captivated us from the start. At PEP Technologies, as we gear up to launch a new brand, Kriti's idea seamlessly merges with our concept, creating the perfect synergy."

All Hyphen products are made with multiple ingredients, Vegan, PETA-certified, and cruelty-free, and the brand maintains a zero-plastic footprint throughout its operations, demonstrating a dedication to sustainability and clean ingredients.

As a problem-solving skincare brand, Hyphen empowers individuals to "have it all" by hyphenating their skincare experience and breaking norms, embracing the concept of hyphenation to achieve more and embrace their unique beauty.

Milap Cosmetics is elated to announce the unveiling of its new logo, symbolizing the company's unwavering commitment to beauty, empowerment, and a fresh chapter in its journey.

The process of creating the new logo commenced with hand-drawn sketches, infused with passion and artistic flair. Each detail was meticulously brought to life digitally, ensuring perfection in its design. The chosen style elegantly combines femininity and tradition, capturing timeless beauty and sophistication.

The centerpiece of the logo is the word "Milap," thoughtfully broken down into individual letters, each representing a significant aspect of the brand's essence. "M" symbolizes the magic created by Milap Cosmetics, "I" celebrates individuality, "L" embodies the love and care invested in their products, "A" signifies the artistry defining their cosmetics, and "P" represents the passion that propels the company forward. This logo serves as a testament to Milap Cosmetics' dedication to providing exceptional beauty products that embody the spirit of the brand.

Sachin and Keshav Chadha, Directors of Milap Cosmetics said, "We gladly present the brand-new Milap Cosmetics logo. The journey of the brand, its goals, and the close relationship with all of its customers are all represented by this logo. It exemplifies the grace and elegance that highlight the beauty found inside each person and demonstrates our dedication to enhancing the inherent beauty of things. We are appreciative of the patrons' confidence and support, and we work hard to achieve quality while promoting individual beauty and honoring variety."

With the unveiling of its new logo, Milap Cosmetics pledges to continue its commitment to excellence, innovation, and customer satisfaction. The brand is enthusiastic about embarking on the next phase of its remarkable journey, introducing new and exciting beauty products to its ever-growing clientele.

Anveya has introduced Colorisma Semi-Permanent Hair Colors - a groundbreaking range featuring India's first no damage, healing hair colors equipped with revolutionary 3rd Generation Bond Building Technology, Hyaplex. This cutting-edge technology ensures that hair is repaired from the inside out during the coloring process.

The Colorisma Smart Semi-Permanent Hair Colors collection offers eight mesmerizing shades, including Havana Teal, Northern Neon, Valencian Orange, Madrid Red, Cairo Yellow, LA Pink, Tokyo Purple, and Moroccan Blue. These shades serve as a gateway to self-expression, allowing individuals to unleash their creativity and transport themselves to a different state of mind. With prices starting at Rs 795, users can now experiment with their hair and make striking and bold expressions.

The game-changing ingredient in Colorisma Semi-Permanent Hair Color is Hyaplex, a revolutionary technology in the hair care industry. Hyaplex deeply penetrates the hair strand, reconstructing broken bonds at a molecular level, effectively repairing and strengthening damaged hair from within. This process significantly reduces common concerns associated with coloring, such as hair damage, frizz, and breakage, giving users the benefit of healthier and more resilient hair.

Vivek Singh, CEO and Co-Founder of Anveya said, "At Anveya, we believe that hair color possesses an extraordinary ability to transcend personal style, elevate self-confidence, and ignite boundless creativity. Our unwavering goal is to establish ourselves as the ultimate destination for all hair color requirements, offering a diverse and innovative range of products that surpass expectations. Our venture into the market with Semi-Permanent Hair Colors, incorporating groundbreaking Hair Bonding Technology, has garnered an incredibly positive response. At the heart of Anveya lies a fundamental mission - to empower individuals with the freedom to explore and experiment with their appearance, all while liberating them from the constraints of long-term commitments."

An outstanding aspect of Colorisma Smart Semi-Permanent Hair Colors is their remarkable color retention. The bond-building technology seals the hair cuticle, creating a protective barrier that prevents color molecules from fading quickly.

In addition to delivering remarkable color outcomes, Colorisma places great emphasis on nurturing the overall health and texture of the hair. Users will experience a substantial enhancement in hair quality, unlocking endless styling opportunities. Colorisma wholeheartedly embraces inclusivity and the transformative power of self-expression through the medium of hair color.

Palmonas, India's pioneering demi-fine jewellery brand, has appointed Pallavi Mohadikar as its Co-Founder and CEO. With a proven track record as a successful entrepreneur and extensive experience in the D2C landscape, Pallavi brings valuable insights and expertise to drive business expansion and fortify the brand's market presence, ensuring customer value remains at the forefront. An alumnus of IIM Lucknow with an engineering background in Electronics and Telecommunication, Pallavi's visionary leadership is set to transform Palmonas into a transformative force in India's jewellery ecosystem.

Palmonas, established in 2022, redefines affordable luxury by offering 18-carat gold-plated jewellery crafted with innovative technology. Specializing in minimalist contemporary designs for everyday wear, each piece reflects thoughtful craftsmanship, embracing individuality and timeless allure. With a commitment to exceptional quality and design, Palmonas makes luxury accessible without compromise.

Pallavi Mohadikar, Co-Founder and CEO of Palmonas said, “In just one year since our establishment, Palmonas has been disrupting the Indian jewellery industry with its exceptional craftsmanship and unparalleled quality. I feel honored and excited to closely collaborate with the Palmonas team as we embrace the multitude of opportunities that lie ahead. I humbly accept the entrusted responsibility and eagerly look forward to Amol's unwavering support in turning our shared dream into reality. With our highly skilled professional team and remarkable growth achieved in a short span, I am confident that we will successfully fulfill our vision of establishing Palmonas as a renowned brand.”

Palmonas aims to empower individuals through its exquisite yet affordable jewellery, elevating their style and confidence daily. Disrupting the jewellery industry with a focus on quality, affordability, innovation, and design, the brand is witnessing rapid growth, expanding both offline and online. Under Pallavi Mohadikar's visionary leadership, Palmonas continues to redefine accessible luxury, allowing customers to effortlessly embrace their unique style. As positive reviews pour in, Palmonas stands as a testament to the dedication and determination of its visionary team, poised to carve a lasting legacy in contemporary jewelry.

Lavie, a symbol of fashion and lifestyle bags, is excited to introduce its latest masterpiece - the Lavie Deboss Monogram Collection. This exquisite assortment showcases a range of stylish and sophisticated bags, seamlessly blending elegance with functionality, making it a bold fashion statement for individuals with a keen sense of style.

More than just accessories, these bags reflect personal style and the vibrant, dynamic lives of their owners. Each bag in the collection features a beautifully debossed Lavie logo, embodying luxury and refined taste. Meticulously crafted with premium materials, the bags ensure durability and longevity. From spacious totes and chic satchel bags to trendy slings and versatile zip-around wallets, the Lavie Deboss Bag Collection offers a diverse array of options to suit every need.

The Deboss Monogram Tote Bags are designed for efficient organization, boasting two main compartments and four inner compartments. The dual flat shoulder strap handles and detachable, adjustable shoulder strap offer comfort and versatility. Made from premium synthetic leather, these bags exude a refined aesthetic, accentuated by stylish metal hardware and a Lavie monogram logo charm, ensuring both security and luxury.

For those seeking style and functionality, the Deboss Monogram Sling Bags feature one spacious main compartment, two inner compartments, and an outer compartment with a zip closure. Crafted from premium leather, these bags exhibit sophistication and durability, complemented by premium hardware and an adjustable shoulder strap for a customized fit.

The Deboss Monogram Satchel Handbags are a statement piece, with meticulous design and premium hardware, including metal studs at the bottom, ensuring elegance and durability. With two main compartments, three inner compartments, and an outer compartment with a zip closure, these handbags offer both style and convenience. The dual cushioned top handle and detachable, adjustable shoulder strap provide comfort and versatility, making them a perfect blend of fashion and functionality.

The Wallets in the Deboss Collection represent refined elegance, featuring premium hardware and a metallic top zip closure for sophistication and convenience. With two main compartments, card holders, and a divider zip pocket, these wallets offer ample space for essentials. Crafted from premium synthetic leather, they showcase a sleek aesthetic for those who appreciate both style and practicality, making them the perfect accessory to complete a sophisticated look.

Embracing the philosophy of accessible luxury, the starting MRP for the Lavie Deboss Monogram Bag Collection is Rs 1999. These exquisite bags are now available at Lavie stores, select retail outlets, and online platforms, inviting fashion-conscious individuals to indulge in the epitome of style and functionality.

India's prominent domestic fast-fashion D2C brand, renowned for TIGC, one of the best-selling men's wear brands in the nation, has taken a significant stride towards establishing itself as a 'House of Brands' entity. The brand has now unveiled 'FreeHand,' an exclusive fast-fashion brand for women.

With the aid of e-commerce platforms and an innovative marketing approach, The Indian Garage Co. aims to achieve a Gross Merchandise Value (GMV) of 50 crore specifically through its FreeHand brand. Simultaneously, their collective goal is to target an impressive GMV of 600 crore through the House of brands initiative.

FreeHand seeks to revolutionize the fashion landscape by providing women across India with affordable and stylish clothing options, with a particular emphasis on tier II and III cities. True to its name, FreeHand represents a brand that celebrates the 'Freedom of Choice' for women to independently make decisions, express themselves freely, and choose what aligns with their individuality and aspirations.

The brand offers a diverse range of casual fast fashion items, including dresses, tops, skirts, trousers, and accessories, all meticulously designed to embody the latest fashion trends. With a pricing range of Rs 299 to Rs 999, FreeHand endeavors to strike a perfect balance between quality, affordability, accessibility, and style, catering to women from various backgrounds.

Anant Tanted, Founder and CEO of The Indian Garage Co. said, “FreeHand inherits our commitment to delivering high-quality products at affordable prices and we are looking forward to replicating the success of TIGC in this category too. We want to empower women to express their individuality and explore their personal style without financial and geographical barriers. In short, FreeHand epitomizes our mission to ‘Democratize fashion’ and we are confident that our consumers will accept the brand with full enthusiasm.”

Targeted at GenZ women with a digital first approach, FreeHand aims to establish a robust online presence making it convenient for women to shop for their favourite fashion picks anytime, anywhere at affordable prices. The brand is available on Myntra, Ajio, Flipkart and TIGC.in.

Voylla, a renowned fashion jewellery brand celebrated for its exceptional craftsmanship and continuous innovation, is introducing a new collection every second Sunday of the month. This monthly release guarantees that customers always have access to fresh and captivating designs, ensuring their jewellery collection stays updated with the latest trends and styles in the retail fashion industry in India.

Voylla recently presented its enchanting Fresh Fern Jewellery Collection, drawing inspiration from the intricate artistry of Jaipur and the meticulous skills of its craftsmen. This collection beautifully merges elegance and precision, reflecting Voylla's commitment to crafting unique jewellery that transcends time.

The Fresh Fern Jewellery Collection exemplifies Voylla's dedication to preserving Jaipur's legacy of craftsmanship. Each design in this collection is meticulously handcrafted, showcasing the brand's unwavering commitment to quality and attention to detail. By combining the expertise of Voylla's skilled artisans with the profound symbolism of the fern, which represents longevity, rebirth, and renewal, this collection not only adorns but also embraces personal growth and progress, resonating with individuals seeking grace and confidence.

Featuring a stunning range of limited-time pieces such as bracelets, earrings, pendants, pendant sets, and necklace sets, this collection ensures that every customer can enjoy a distinctive and exclusive piece of jewellery. Crafted to complement any outfit, be it for special occasions or daily wear, these beautifully designed pieces are a must-have in the jewellery boxes of every style-conscious woman.

Among Voylla's recent collection launches, the Wedding Collection stands out as a perfect match for all wedding-related occasions, including engagement, haldi, mehendi, sangeet, cocktail parties, weddings, and receptions. Recognizing the significance of each occasion and the desire to look and feel stunning throughout the journey, Voylla's Wedding Collection offers a diverse range of categories and designs to suit the style of every individual.

To celebrate Friendship Day, Voylla is thrilled to announce its Friendship Day Sale, where customers can enjoy an additional 20 percent off on the purchase of two or more products. This limited-time offer presents the perfect opportunity to indulge in Voylla's exquisite jewellery and celebrate the bonds of friendship.

LYEF Wellness, an innovative player in the Ayurveda and holistic wellness industry, has achieved remarkable success since its launch in August 2022. In collaboration with Keraleeya Ayurveda Samajam, LYEF Wellness is committed to offering authentic Ayurvedic solutions and promoting holistic well-being. The brand has witnessed exponential sales growth, expanded market presence, and established key partnerships, experiencing a 50 percent month-on-month growth.

Prior to commencing sales operations, LYEF Wellness was valued at $1 million, highlighting the company's strong potential and innovative approach. Through successful seed funding of $100,000, LYEF Wellness has fueled its growth and expanded its operations. This achievement underscores the increasing demand for Ayurvedic products and LYEF Wellness' ability to cater to the evolving needs of health-conscious consumers.

Suresh Raja, Managing Director of LYEF Wellness and Former Managing Director, FedEx India, stated, "Our commitment to providing integrated natural and sustainable solutions resonates with a growing number of individuals seeking healthier lifestyles. We have expanded our product and service line to include a broader range of Ayurvedic supplements and wellness services. These offerings are meticulously curated and formulated by our partner, Keraleeya Ayurveda Samajam, which boasts a 120-year-old legacy in the Ayurveda product space and a team of 20 Ayurveda doctors. Our aim is to become a global leader in the wellness industry, inspiring individuals to prioritize their health and well-being through Ayurvedic principles."

Suresh Raja further emphasized the significance of supply chain in Ayurveda, acknowledging the challenges of product availability. LYEF Wellness is actively working to bridge this gap efficiently.

Recognizing the immense potential of the global wellness market, LYEF Wellness has expanded its operations to the United States, positioning itself to tap into the $450 billion industry. With the Ayurveda market in the US alone valued at $14.9 billion, LYEF Wellness is poised to make a significant impact and capture a share of this rapidly growing sector. Their products are US FDA-approved, ensuring quality and sustainability.

At the core of LYEF Wellness' success lies its holistic wellness platform, encompassing three verticals: Products, Services, and Knowledge. This comprehensive approach aims to provide individuals with a range of Ayurvedic products, personalized services including doctor consultations, and access to valuable knowledge through online courses.

In addition to selling products on its official website, LYEF Wellness' products are available on major e-commerce platforms such as Amazon, Healthkart, TATA 1MG, and PharmEasy. The company also anticipates listing on Amazon USA, granting access to a wide customer base in search of authentic Ayurvedic products.

ZappFresh, a prominent direct-to-consumer (D2C) player in the meat delivery industry in India, is delighted to announce the acquisition of Dr. Meat, a renowned brand operated by Sukos Foods. This strategic move signifies a significant milestone for ZappFresh as it sets its sights on expanding into the thriving retail market in the southern region.

The acquisition of Dr. Meat perfectly aligns with ZappFresh's growth strategy and vision for the future. Having achieved steady growth and profitability in the NCR region, ZappFresh now aims to enter new markets, with Bangalore being its first target. Leveraging Dr. Meat's deep supply chain integration and profitable-only strategy, ZappFresh envisions reaching a revenue of 70 crore within 12 months in Bangalore alone, while targeting a top line of 300 crore by the end of the fiscal year 2023-24.

Deepanshu Manchanda, the Founder of ZappFresh, expressed, "We have actively sought opportunities for strategic partnerships and acquisitions in recent years. However, Dr. Meat stood out among other D2C contenders due to its strong alignment with ZappFresh's core principles. Dr. Meat's ability to achieve substantial scale without compromising profitability strongly resonates with ZappFresh's vision. We have been profitable for the last 4 years and anticipate reaching a revenue of 70 crore within 12 months in Bangalore alone while targeting a top line of 300 crore by the end of the fiscal year 2023-24."

Looking ahead, ZappFresh's primary focus for the next six months will revolve around gaining traction in the Bangalore market. By expanding into new areas and delivering on its commitment to value, health, and quality, ZappFresh aims to solidify its position and win the hearts of consumers in the region.

ZappFresh remains proactive in exploring additional growth opportunities, and the acquisition of Dr. Meat is just the beginning. The company is currently in discussions regarding further acquisitions that will complement its expansion plans and enhance its market presence. Notable investors, including SIDBI VC, Dabur Family Office, Letsventure, Keritsu Forum, and prominent angels from the food and tech sectors, have expressed confidence in ZappFresh's business model and growth potential, further reinforcing the company's position as a key player in the industry.

With an impressive track record spanning eight years, ZappFresh achieved profitability four years ago and has reached several significant milestones. Boasting a customer base of over 300,000 in the NCR region, the company has solidified its position, built a robust supply chain from scratch, and established itself as a leader in the industry.

FoReT, India's leading sustainable vegan fashion brand, is redefining style by embracing natural materials and textures with its newly unveiled Banana Bark Collection. This collection of Banana Bark Bags combines unique elements, local materials, and contemporary design to create a modern and sophisticated look.

The Banana Bark Collection showcases bold weaves and aesthetics, resulting in visually appealing and attractive bags. Embracing nature, the bags are primarily made from banana bark stems, which offer distinctive natural textures and hues developed by the sun, rain, and wind.

Each bag is exclusive, featuring different weaving patterns and textures that go beyond traditional styles and add a fresh, modern aesthetic. Adhering to the principles of circular design, which align with the brand's commitment to being earth-friendly and responsible, the bags are tested for longevity and usability across seasons. Additionally, the Banana Bark Bags incorporate sustainable materials such as cork, another bio leather, as well as locally sourced materials like Ilkal fabric, and are embellished with seeds.

Supriya Shirsat Satam, Founder, CEO and Creative Director, FOReT said, “We are excited to introduce our latest collection, building upon the overwhelming response to our first edition of Banana Bark bags. Our new line showcases the utilization of renewable and biodegradable materials derived from the outer layers of banana plant stems that are typically discarded. Through meticulous research, material testing, and innovative design, we have crafted Banana Bark Bags as an elegant and long-lasting option for environmentally conscious individuals. These bags embody sustainability, contribute to local communities, and boast a contemporary aesthetic that appeals to the preferences of today's fashion-forward consumers. By integrating distinctive designs and combining local materials with traditional craftsmanship, our new collection of Banana Bark Bags presents a fresh and contemporary approach to sustainable fashion.”

Notably, the production of Banana Bark Bags involves collaborations with local artisans and communities, promoting social responsibility and contributing to the economic well-being of those involved. The production process provides women artisans with opportunities for skill development, empowerment, and economic independence. By engaging in the production process, these artisans can contribute to their households' income and achieve financial stability.

A bestselling item from the Banana Bark Collection at FoReT is the Iconic Bracelet cum Bag, which features a shoulder pad made from cork that can be removed and used separately as a bracelet. Both products can be used independently and possess inherent elegance. Furthermore, the bags are biodegradable, allowing them to be repurposed as bio planters after extended use.

FoReT's Banana Bark Collection includes a range of clutches, laptop sleeves, tote bags, and an evening bag. Designed by Supriya, a sustainable advocate, the collection embodies a blend of style and consciousness. With a deep appreciation for nature's complexity and uniqueness, she strives to design products that capture and convey its essence while supporting women artisans and preserving local crafts. By seamlessly blending traditional craftsmanship with modern lifestyles, Supriya aims to ensure that the essence of these age-old traditions remains relevant and cherished in today's world.

Herby Angel, a renowned organic and Ayurveda-based kids care brand in the Indian retail market, introduces a range of Milk Mixes in their nutrition category. The two variants available, SuperGro Brain Booster with Ragi and Amaranth, and SuperGro Growth and Immunity Booster with Moringa, stand out from existing options due to their exclusion of trans-fats, preservatives, refined sugar, and artificial coloring.

What distinguishes these milk mixes is their formulation to provide essential nutrients, vitamins, and minerals crucial for children's growth and development. Developed by Ayurvedic doctors and tested in NABL-accredited labs, these mixes are certified free from pesticides, chemicals, and toxins. Crafted with utmost care, Herby Angel products combine scientifically proven ingredients sourced directly from nature.

Sherry Jairath, CXO of Herby Angel said, "We are thrilled to introduce our latest addition to the nutrition category. Our organic, Ayurveda-based milk mixes are carefully designed to provide exceptional care during the crucial phase of children's growth and development. We meticulously select the finest organic ingredients, ensuring they are free from harmful chemicals and additives, so that your child receives optimal nutrition without any unwanted substances. Our formulas are thoughtfully created, with each scoop containing 4.5 to 5 grams of protein to meet the growth needs of children, along with 16+ naturally occurring essential vitamins and minerals."

In addition to expanding their nutrition range, Herby Angel has also introduced personal care products such as Baby Wet Wipes, Bala Ashwagandhadi Aloe Vera Face Gel with Kumkuma, and Berry and Beetroot Lip Butter.

Offering competitively priced, high-quality products that are 100 percent safe, organic, and chemical-free, the brand combines the wisdom of nature, science, and Ayurveda to provide children with the best health and wellness solutions from their early years. With this array of nutrition care products, Herby Angel aims to promote overall health and wellness for children.

Wakefit.co, a leading sleep, and home solutions company in India, recently revealed its fresh brand identity, representing its commitment to simplifying living for a better quality of life. The brand recognizes that a home is not merely a place of residence; it is a dynamic and vibrant space where life unfolds, offering limitless possibilities within its walls. With a consumer-centric approach, Wakefit.co aims to accompany individuals through their various life transitions, making them effortless, enjoyable, and memorable. Offering innovative and top-quality home solutions, the brand enables people to optimize their living spaces. Developed in collaboration with Spring Marketing Capital, its brand partner, Wakefit.co's rebranding initiative seeks to foster affinity for its comprehensive range of home solutions and position itself as the go-to destination for all home needs in India.

Wakefit.co has also introduced its new brand logo, 'The Infinity Home,' symbolizing the infinite ways in which every aspect of our homes, including people, furniture, stories, and decor, come together. For instance, the dining table serves as a hub for lively conversations during mealtime and transforms into a work desk during the day. Carefully placed L-shaped sofas and armchairs create space for side tables, but after a family gathering, they find themselves in a different room altogether. Surprisingly, the humble wardrobe manages to accommodate the extra hoodies purchased last month. The bookshelf, torn between more books or more money plants, adds to the endless possibilities within the home.

A home is a living entity with functioning systems, unspoken rules, countless moods, and energy exchanges—and all of this is made possible at Wakefit.co. The concept of the "Infinity Home" extends to primary and secondary iconography, further emphasizing the brand's vision.

Inspired by the captivating colors of dawn and dusk, Wakefit.co's new color palette serves as a reminder that their solutions brighten mornings and make evenings more enchanting. Dawn represents comfort and empathy, while Dusk embodies trust, creativity, and imagination. These colors symbolize the beginning of boundless possibilities. After insightful conversations with customers, the brand realized that people feel most cozy and at home during the magical moments before sunrise and sunset. This realization has been captured and incorporated into Wakefit.co's brand colors.

The new brand identity will be prominently showcased across online and offline channels, including brand campaigns, retail stores, packaging materials, the website, marketplaces, and all other brand collateral. Wakefit.co remains committed to providing maximum value to consumers through its diverse product offerings, which encompass furniture, furnishings, lighting, decor, dinnerware, and more, in addition to its flagship sleep solutions portfolio.

Chaitanya Ramalingegowda, Director and Co-founder of Wakefit.co, stated, "Our new identity perfectly aligns with our core belief of empowering individuals to optimize their living spaces. At Wakefit.co, we are dedicated to simplifying living and offering innovative home solutions. This rebranding emphasizes our commitment to helping people navigate life's transitions and find products that blend aspirations with practicality. We firmly believe that our offerings enable customers to create spaces that truly enhance their quality of life."

Prateek Malpani, Head of Brand at Wakefit.co, remarked, "The rebranding symbolizes our commitment to making people's lives easier and simpler. The Wakefit 2.0 logo, representing The Infinity Home, is a bold and contemporary representation of a home that adapts to people's needs and opens up infinite possibilities for them. By simplifying the process of upgrading homes and providing a diverse range of innovative products, Wakefit.co empowers individuals to unlock the full potential of their living spaces across different life stages. I am confident that this rebranding effort will help us redefine ourselves as an innovative and beloved home solutions brand, extending our presence into people's homes beyond just the bedroom."

In 2020, Wakefit.co ventured into the home solutions space with the vision of becoming India's most beloved brand for home and sleep solutions. To realize this vision, the brand has focused on omnichannel expansion, scaled its supply chain operations by establishing India's largest furniture factory, and intensified brand-building initiatives. The rebranding initiative aligns with the company's business goals as it strengthens its home solutions line, aiming to become the ultimate one-stop shop for all home requirements in India. In the fiscal year 2022–23, the brand achieved a revenue of Rs 825 crore (according to unaudited provisional financial statements) and now sets its sights on surpassing the Rs 1000 crore revenue milestone in the fiscal year 2023–24.

Mensa Brands, the largest Direct-to-Consumer (D2C) House of Brands in India, has unveiled its latest venture, Folkulture, a contemporary home decor label, aiming to transform the retail landscape in India. Folkulture presents an exquisite collection of products that seamlessly blend innovative design with deep cultural heritage, set to revolutionize the Indian home decor market. With a successful track record in the United States over the past five years, Folkulture now aims to make its mark in the Indian retail industry.

The brand offers a wide range of products across three key categories: Kitchen and Dining, Home Fragrances, and Lifestyle. From vibrant kitchenware that adds a burst of color to cooking spaces to enchanting fragrances that create a warm and inviting ambiance, Folkulture caters to every corner of a home. The collection strikes a harmonious balance between timeless designs and contemporary trends, catering to diverse preferences and tastes.

Ananth Narayanan, the Founder and CEO of Mensa Brands said, "The home decor market in India is experiencing rapid growth, and we perceive immense potential in this sector for the upcoming decade. This is the opportune moment to introduce Folkulture to India, where individuals are seeking sustainable yet visually appealing decor options for their homes. By launching Folkulture's direct-to-consumer website, we aim to establish a robust community and curate products based on our customers' preferences. Since our partnership, the brand has witnessed a remarkable growth rate of 150 percent, and we firmly believe that we can ultimately build it into a Rs 500 crore brand."

Folkulture's fundamental proposition is celebrating India's rich cultural heritage through high-quality, sustainable, modern, and distinctive designs. The brand emphasizes providing products that exhibit exceptional craftsmanship and meticulous attention to detail. In the upcoming months, Folkulture plans to introduce an array of new products, including 100 percent natural soy and palm-scented candles with luxurious packaging, capacious everyday tote bags adorned with intricate lace detailing, handcrafted beaded coasters as an addition to the existing category, as well as hand-rolled masala incense sticks and backflow incense cones. These exciting additions to Folkulture's diverse collection of home and lifestyle products will offer customers even more choices to enhance their surroundings.

Chaiti Jain and Rinkesh Mehta, Co-Founders of Folkulture said, "Since our collaboration with Mensa, we have witnessed substantial growth and developed the necessary capabilities to establish a global home decor brand. Leveraging Mensa's technological, operational, and marketing expertise, we have successfully introduced new product categories in the United States, such as Folkessence, and embarked on the journey of launching the brand in India through the D2C model. Our goal is to inspire and delight individuals who desire to transform their homes into true reflections of themselves. We are thrilled to introduce Folkulture's exceptional offerings to the Indian retail market and share our passion for modern home decor."

Folkulture has already made a name for itself in the US market, offering an impressive array of nearly 1,000 products across more than 30 categories in 2023, expanding its horizons. Folkulture's handcrafted items, blending minimalist and bohemian styles, bring an element of elegance to any environment.

Vilvah, a trailblazer in natural and sustainable hair care solutions, is excited to announce the launch of their groundbreaking innovation: the Goat Milk Hair Mask infused with Ceramides. This cutting-edge product is poised to revolutionize haircare practices, providing an unparalleled salon-like experience in a single jar.

Prepare to be astounded as Vilvah's Goat Milk Hair Mask demonstrates its extraordinary versatility. With this all-in-one product, you can unlock the potential of three remarkable hair treatments: a deeply nourishing hair mask, an intensive conditioner, and a curl-enhancing or styling cream. Gone are the days of cluttered shelves and a multitude of products for your hair care routine; Vilvah's Goat Milk Hair Mask does it all.

Enriched with the nurturing benefits of goat milk, plant-derived ceramides, and marine brown algae, this enchanting formula works wonders for your hair. Goat milk is renowned for its exceptional moisturizing properties, delivering intense hydration and nourishment to restore your locks to their natural brilliance. Ceramides, sourced from plants, fortify and safeguard the hair cuticles, resulting in healthier and more resilient strands. Additionally, the inclusion of marine brown algae provides an extra dose of nutrients, promoting voluminous locks that exude vitality.

Vilvah's unwavering commitment to sustainability shines through in every aspect of this product. The Goat Milk Hair Mask with Ceramides is meticulously crafted using ethically sourced ingredients, devoid of harmful chemicals, and packaged in eco-friendly materials. By choosing this product, you not only enhance the health of your hair but also contribute to the well-being of the environment.

Unlock the secret to voluminous, vibrant locks that are effortlessly styled to perfection. Vilvah's Goat Milk Hair Mask infused with Ceramides is the ultimate game-changer in the realm of haircare. Don't miss out on this innovative and transformative product.

Melorra, one of India's fastest-growing D2C brands, introduces India's groundbreaking Gender-Fluid fine jewellery collection this SS23. With the empowering message of 'Be Fluid, Be You!', this collection aims to redefine traditional gender boundaries in jewellery, aligning with the global trend of gender neutrality.

The rise of gender-fluid fashion has revolutionized the industry, allowing individuals to express their personal style without being limited by conventional gender labels. Inspired by this movement, Melorra presents a captivating collection of Gold and Diamond jewellery that resonates with those who reject societal norms and refuse to conform.

Meticulously crafted with artistry and precision, these jewellery pieces are available in 22kt, 18kt, and 14kt variations, catering to a diverse range of preferences. With prices starting at approximately ₹20k, the collection offers ample options for those embracing Gender Fluidity.

This trend has already gained immense popularity among influential figures like Zendaya, J Hope, Timothee Chalamet, Harry Styles, Lilly Singh, and Ranveer Singh, who fearlessly embrace this empowering style. Renowned fashion labels such as Simone Rocha, Ludovic de Saint Sernin, Monse, and Peter have also showcased unisex fashion on their runways, reflecting the increasing acceptance and demand for gender-fluid designs.

Through this innovative jewellery line, Melorra celebrates the effort to challenge heteronormative standards, providing inclusive and liberating pieces that reflect an unbounded spirit. Embracing a mood that is free, optimistic, inclusive, experimental, bold, and liberated, this collection embodies the essence of the macro trend known as 'Glunge,' portraying androgynous and mixed silhouettes, skirts, see-throughs, and net fabrics.

Deepshikha Gupta, Sr. VP Design at Melorra, stated, 'Among our weekly launches, the Gender Fluid Collection holds immense potential to create a positive impact on society. This collection is a celebration of breaking gender stereotypes by not catering to any specific gender but designed to be embraced by all genders. It allows our consumers to express themselves freely and confidently, reflecting their diverse and unique identities. Our aim is to challenge norms and create a space where everyone feels acknowledged, heard, and celebrated.'

Explore this remarkable collection through the Melorra app or visit your nearest experience center in any of the 12 cities across India.

Blissclub, an indigenous activewear brand catering to women, is delighted to unveil its groundbreaking brand campaign, introducing the innovative 100-Day Buy and Try Policy. This initiative aims to redefine the customer experience by offering a risk-free opportunity to try out their activewear products for an extended period.

Extensive research reveals that women often encounter issues such as fading colors, loss of shape, and wear and tear in even the most expensive activewear after rigorous activity and multiple washes. To address this problem, Blissclub has dedicated years to engineering highly technical activewear products that boast exceptional durability, maintaining their appearance, feel, and fit year after year. The newly launched 100-Day Buy and Try Policy allows customers to purchase popular Blissclub products and experience them for a full 100 days, without the pressure of commitment.

Blissclub's 100-Day Buy and Try Policy is straightforward and hassle-free. If a customer is not fully satisfied with their purchase within 100 days, they can return the product for a complete refund. Minu Margeret, Founder and CEO of Blissclub, stated, "We have faith in the quality of our products, and this policy showcases our commitment to customer satisfaction and confidence in our brand."

The campaign, which commenced on June 22, features a film depicting the journey of a woman who constantly faces the temptation of shopping during sales but refrains from doing so because her Blissclub leggings remain in impeccable condition despite her deliberate attempts to ruin them. On social media, the brand creatively showcases the damages the policy does not cover through humorous videos, featuring Blissclub products being microwaved, shredded, and more.

Blissclub's introduction of the 100-Day Buy and Try Policy sets a new standard in customer-centric initiatives within India's retail market, ensuring an enhanced shopping experience and instilling confidence in the brand's exceptional activewear offerings.

Luxury Ayurvedic beauty brand, Just Herbs, renowned for their holistic makeup products infused with herbs, has partnered with Bollywood actress Athiya Shetty to represent their natural makeup line. Athiya Shetty, known for her viral organic lifestyle and beauty routines on social media, will endorse Just Herbs' range of products, including ghee-based lipsticks, lip glosses, foundations, and other upcoming makeup products scheduled for release this year.

Arush Chopra, CEO and Co-Founder of Just Herbs, stated, "Athiya embodies the perfect blend of traditional elegance and modern aesthetics, which aligns beautifully with our philosophy of reimagining traditional Ayurvedic formulas in contemporary beauty formats. Our vision harmoniously aligns with Athiya's genuine and authentic approach to beauty, where she stays true to her roots with grace while embracing a modern outlook."

As the brand ambassador for Just Herbs' natural makeup line, Athiya will promote the products through various marketing channels, including digital and print media, as well as across numerous retail points of sale throughout India. Athiya will dominate the brand's online presence, including their website and popular e-commerce platforms such as Nykaa, Amazon, Flipkart, and Myntra. Just Herbs will also leverage Athiya's popularity for in-store branding and marketing materials across 150+ retail stores in tier l, tier ll, and tier lll cities.

Just Herbs offers an array of Natural Makeup products, including herb-enriched matte liquid lipsticks, serum foundation, Ayurvedic kajal, and nourishing lip and cheek tints, which have garnered a devoted following among natural beauty enthusiasts on online marketplaces like Nykaa, Amazon, Flipkart, and Myntra. The brand has ambitious plans to expand its retail presence throughout India and is already available in over 150 plus multi-brand outlets.

Nestasia, a prominent retail brand in India known for its contemporary home decor and lifestyle products, proudly announced the addition of more than 125 skilled karigars to their workforce. The company is dedicated to fostering a thriving network of artisans and aims to have over 400 karigars on its payroll by the end of Q3, FY 23-24.

Through direct collaboration with these artisans, Nestasia not only showcases their craftsmanship but also ensures fair compensation and improved livelihoods. This approach creates an ecosystem that nurtures creativity, celebrates artistry, and provides customers with access to exquisite, design-led bags, accessories, furnishings, and more.

"Our design-centric ethos has been the driving force behind our brand since the beginning. Our collection is a reflection of our commitment to creating pieces that seamlessly fit into the lives and homes of our shoppers. And that is why we pay attention to every detail, from the smallest intricacies to the quality of the craftsmanship.  What started out as a team of 3 artisans, early this year, is now a thriving team of over 125 artisans and growing. We are truly grateful for our team that shares our passion to Make Home Special. Their exceptional skills and dedication have truly been invaluable,” said Aditi Murarka, Co-Founder Nestasia.

“Nestasia is growing through an omnichannel presence. We launched our first offline store in Kolkata and are now in talks to open more stores in Delhi and Mumbai. To meet the increasing demand online and offline, we will be welcoming more artisans into our circle, aiming to reach 400-500 individuals within the next six months," She further added,. 

In line with their holistic development commitment, Nestasia is working on implementing a comprehensive welfare program for artisans' families. Recognizing the significance of nurturing the next generation, the brand intends to provide educational and vocational opportunities for children in these families.

Aditi Murarka highlighted the concerns shared by artisans about their children's future and the lack of formal education and guidance. To address this, Nestasia plans to launch the Nestasia Artisan Junior Educational and Training Program (ArtJET), which will offer education, vocational training courses, and guidance to artisans' children. This program aims to empower the children and uplift the morale of the artisans, fostering a longer-term partnership.

The ArtJET program will include training initiatives, financial support for skill-building courses, and partnerships with vocational training organizations. Nestasia will also provide training and placement opportunities within their own facilities for young adults interested in learning the artisanal trade. By equipping the younger generation with essential skills, Nestasia strives to create a sustainable impact and promote self-reliance within these families.