Ayouthveda, one of India’s most promising authentic ayurvedic brands, revamped its brand identity with a new logo, a new color radiant and tagline - 'Root se Care Karega' (taking care from the roots; finding a permanent solution).
The brand has redesigned its logo by encircling it with a ring that symbolizes solidarity and protection. A changed logo color from slate grey to violet gives a sense of refreshing color of goodness, inspiration, youthfulness, and a better tomorrow.
The new identity connects with the audience at large and has been securing acceptance from the customers across target groups. The ultimate goal of rebranding is to connect with the customers in the present times - a new normal, where many facets of the past do not hold good anymore. As the human race is going through two major adversities (pandemic and climate change), these events adversely affect people's well-being. Ayouthveda as a brand has withstood the impact of the pandemic with solidarity, humanity, and empathy and has redesigned the logo with the same belief.
Sanchit Sharma, Founder, and MD, Ayouthveda said, “We have chosen the magical color violet as our new brand color that represents vibrancy and youth. As violet signifies a higher, more evolved state spiritually and connects phenomenally with Ayurveda, this beautiful soft hue can awaken romantic and nostalgic feelings besides creating a sense of luxury among the customers.”
“We wish to create an aura of vibrancy around our range of authentic ayurvedic products of this color. It is a powerful combination of the calm stability of blue and the fierce energy of red that perfectly defines our core values. This brand color is chosen while keeping in view the visibility appeal of Ayouthveda in a crowded market space,” he added.
Presently, Ayouthveda is launching several branding programs to increase its offline store awareness and visibility. The brand has been displaying glow signages, flanges, and dealer signboards along with showing larger-than-life cutouts in its elegant and stylish stores. The objective of these exclusive brand stores is to offer unique experiences to countless customers.