FMCG major Emami Ltd has announced Bollywood actor Ayushmann Khurrana as Brand Ambassador for its newly launched BoroPlus soaps and hand washes.
Priti A. Sureka, Director of Emami Ltd, said, “With the onset of COVID-19 pandemic, awareness about personal hygiene is something which has become significantly critical today. Soaps and hand washes have been found to be highly penetrated hygiene products that are essential for everyone.”
“To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana. We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care,” he added.
BoroPlus soap is available in 50g, 75g, and 125g packs priced at Rs 10, Rs 25, and Rs 45 respectively. The BoroPlus hand washes are available in pump packs at Rs 85; while refills are priced at Rs 85 & Rs 99 for 190 ml pack & 750 ml packs, respectively.