B2B2C Ayurveda Tech Platform NirogStreet Looks to Enter New Geographies
B2B2C Ayurveda Tech Platform NirogStreet Looks to Enter New Geographies

NirogStreet, a technology-led Ayurveda doctor platform, has secured $2.5 million in Series A funding from Gokul Rajaram, Pureland Venture, and Wavemaker Partners. The round has also seen participation from other investors, including Raj Mishra (Indea Capital), Ashutosh Sinha (former-CEO, Morgan Stanley), Anuj Srivastava (Founder, Livspace), Sanjeev Shriya (Founder, Smart Chip Limited), AJ Capital (Family office of Jhunjhunwala family), Sanjay Gupta (MIT Deshpande Centre).

Gurugram-based is planning to deploy the fresh capital to invest in new product development, enter new geographies, strengthen the B2B2C community, and social commerce offerings.

The startup intends to create an engaging technology platform that will allow ease of access to Ayurvedic healthcare through technological interventions while creating easy access to high-quality medicines, avenues for income generation for doctors, and also helping SME medicine manufacturers to reach out to a larger base of doctors. 

Ram N Kumar, Founder, NirogStreet, said, “As a B2B2C technology-enabled and doctor-led platform, we are consistently focusing on identifying best practices to improve the supply chain of Ayurvedic services and medicine, giving Ayurveda its due share and the recognition that it deserves by empowering those at the center of this universe, Ayurveda doctors, to create an experience that patients can trust.”

“The recent investment will be employed to strengthen the technology platform and strengthen the offering to the Ayurveda doctors and clinics. Ayurveda has been vulnerable to the problem of substandard medicines and very low digital adoption, and NirogStreet, from the very beginning, has directed its efforts towards eliminating this problem,” he added.

NirogStreet claims to have witnessed double-digit growth, with more than 50,000 doctors on the platform. It is constantly increasing the scale of its service along with its pool of experts.

The startup aims to partner with more than 150 Ayurvedic medicine manufacturers and esteemed brands in the next year to offer the best quality medicines to patients.

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