Balenzia, a leading Indian brand of premium socks, has expanded its store footprint with the launch of its 10th brick-and-mortar outlet at Mumbai International Airport at Terminal 2, Level 3, Domestic SHA.
The exquisitely designed 200 sq. Ft kiosk features collections with the largest and strongest portfolio of iconic licenses like Marvel, Disney, Warner Bros., and Cartoon Network and caters to a wide audience with an extensive range of character merchandise products and experiential giftings for adults and kids.
Shruti Gupta, Head of Retail and Strategy, Balenzia said, "I am thrilled to announce the launch of our biggest outlet at Mumbai International Airport. Our new store highlights an incredible range of character-inspired merchandise, allowing consumers to express their individuality and immaculate fashion and style taste.”
“Our 4th store in Mumbai and 10th one in India truly marks the continuation of Balenzia's expansion. It showcases the brand's success in retail and commitment to its phy-gital strategy. We aim to imbibe an integration strategy to enhance customer value proposition and experience across our stores from a long-term standpoint. Customers now decide 'when to shop,' 'where to shop,' and 'how to shop,' online, offline, or both. Hence, for Balenzia, Phygital will be an intrinsic part of customers' shopping experience, and this integration between offline and online retail will likely maximize our revenues in the coming years," she added.
"Our ever-expanding retail presence has served as a significant differentiator and has provided customers the opportunity to experience the brand and the products. Balenzia has pursued an aggressive growth path despite the pandemic and has constantly expanded its online and offline presence. The brand further aims to fortify its leadership in the legwear industry and explore opportunities for more such stores in high traffic areas such as airports and malls, " she further added.
The brand carries a mix of basics, formal, cute, and quirky collections and has EBOs in New Delhi, Mumbai, Chennai, Bengaluru, Kanpur, and Ludhiana. Embracing an omnichannel approach, the collections are available on its website www.balenzia.com and leading online portals, including Amazon, Myntra, Ajio, Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, and LBB.
The merchandise is crafted with exquisite weaving technology and high-performance fibers. The reinforced heel & toe, Y-heel construction, and the high-quality combed cotton yarns ensure that the socks are incredibly soft, extremely durable, and provide a super comfortable fit.
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