Since 1851, the New York City-based apothecary has launched its first-ever E-Commerce website in India, kiehls.in. The website was launched. in June with an aim to cater to all skin-care needs of the Indian consumer with effective and tested
Dermatologist Solutions and Men's Grooming ranges in addition to the iconic formulas like Calendula Range, Clearly Corrective Range etc. The new E-Boutique is intuitive, user-friendly and aspires to replicate the Kiehl’s experience digitally. With a sophisticated user-interface designed to make shopping online a fulfilling experience, the website is optimized for mobile phones and desktops.
With respect to the launch of the website, Shikhee Agrawal, AVP, Kiehl’s India said, ‘’We are ecstatic to bring finest apothecary skincare right at the doorstep as it is no surprise that skincare is self-care, that’s why we bring you the opportunity to experience luxury skincare from the comfort of your house. India being a diverse country, we aim to cater to different skin types in varied weather conditions and skin concerns by providing efficacious solutions and customised regimes. As Kiehl’s recapitulates to connect generations through memories, tradition and skincare with its time-proven formula, we are indeed grateful to embark on this journey with you, digitally. Nothing says, 'I care', more than good skincare itself.”
Kiehl’s extends to its consumers the finest skincare apothecary and at the same time ensure that all safety guidelines are met as the brand launches its E-Boutique to refill one’s skincare digitally through its newly launched E-Boutique.