Bella Vita Organic. a natural beauty and skincare brand, has appointed Akanksha Singhal as Vice President - Marketing and Brand. Prior to Bella Vita Organic, she has worked with Cheil Worldwide, DigitasLBi, Reprise Media and is also well known in the fashion industry for her stint with AkkiDokie Digital.
She has been part of the digital marketing industry for over 15 years in both the brand and agency side, where she has a proven history in implementing 360-degree integrated marketing plans for brands, which took them beyond the areas of digital marketing through innovative ideas. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms.
Worked with over 200+ brands, she has worked with brands and projects across many industries including Uttarakhand Tourism, Samsung, Coca-Cola, Microsoft, Hero Group, Dabur, Reckitt Benckiser, Adidas, Bata, Jet Airways, Mothercare, Thumbs Up, Jockey, and many more.
Commenting on the appointment, Aakash Anand, Founder & CEO, Bella Vita Organic, said, “Her deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand. Looking forward to celebrating many milestones with her.”
In her new role at Bella Vita Organic, Akanksha Singhal will collaborate with verticals across the organization to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.
Speaking about her role and responsibilities at Bella Vita Organic, she said, “I’m honored and elated to join the team. I believe digital has become the new normal and my objective here at Bella Vita Organic will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household. I look forward to working with the team to break barriers and create new digital milestones.”
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