Bestseller takes new Tech Initiatives for In-Store Safety
Bestseller takes new Tech Initiatives for In-Store Safety

Ahead of the festive season in India, BESTSELLER brands JACK & JONES, VERO MODA, ONLY and SELECTED have launched their first-ever campaign around Safety. The Seal of Safety represents the highest level of safety protocols in these brand stores.


All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID -19), keeping the store environment secure and provides complete coverage in every corner and on every surface.

CORONAGUARD powered by SHYCOCAN has been notified by the US FDA under Enforcement Discretion Policy.



Additionally, UV-C wardrobes have been installed and all garments are sterilized before and after every trial for a safe shopping experience.


Store personnel maintains strict prevention protocols to ensure the personal safety and safety of the customers.

Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “This FY 2020-21, retailers around the globe are facing a worrying trend of business uncertainties and safety concerns around COVID-19. Thus, we must actively adapt our business strategies. It gives me immense pleasure in announcing that all our brands now have a ‘Seal of Safety’. This means that we are now ready to welcome all our customers for the festive season and ensure the safest possible shopping experience.” 

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Retail India News: How Homes R Us Intends to Engage Customers
Retail India News: How Homes R Us Intends to Engage Customers

Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.

Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.

"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.

With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.

"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.

Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.


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