Bestseller takes new Tech Initiatives for In-Store Safety
Bestseller takes new Tech Initiatives for In-Store Safety

Ahead of the festive season in India, BESTSELLER brands JACK & JONES, VERO MODA, ONLY and SELECTED have launched their first-ever campaign around Safety. The Seal of Safety represents the highest level of safety protocols in these brand stores.


All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID -19), keeping the store environment secure and provides complete coverage in every corner and on every surface.

CORONAGUARD powered by SHYCOCAN has been notified by the US FDA under Enforcement Discretion Policy.



Additionally, UV-C wardrobes have been installed and all garments are sterilized before and after every trial for a safe shopping experience.


Store personnel maintains strict prevention protocols to ensure the personal safety and safety of the customers.

Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “This FY 2020-21, retailers around the globe are facing a worrying trend of business uncertainties and safety concerns around COVID-19. Thus, we must actively adapt our business strategies. It gives me immense pleasure in announcing that all our brands now have a ‘Seal of Safety’. This means that we are now ready to welcome all our customers for the festive season and ensure the safest possible shopping experience.” 

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