Bewakoof.com Onboards Rajkummar Rao for Promotion across Digital Platforms
Bewakoof.com Onboards Rajkummar Rao for Promotion across Digital Platforms

Rajkummar Rao is an actor who is known for his hatke and eclectic choices whether movies for big screen or OTT. Bewakoof.com is known for being unique as it too challenges set norms without being preachy. The synergy between both brands led to roping in Rajkummar for promoting Bewakoof. Both appeal immensely to the youth and with a lot of gravitas and become vehicles for self-expression without taking themselves too seriously.

Bewakoof launched in 2012 by Prabhkiran Singh has become one of the fastest-growing youth brands and is backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of apparel and accessories a day and has a customer base of over 10 million.

The marketing campaign will see Rajkummar flaunting a range of quirky tees from Bewakoof as he makes the statement, “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”

Prabhkiran Singh, Co-Founder and CEO, Bewakoof, said, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. Thus, getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favorite brand. You will see more such celebrities joining our Bewakoof gang.”

Bewakoof with a fan base of over 6 million across its social media platforms is popular for engaging with its customers through topical memes.

Talking about his association with the brand, Rajkummar Rao stated, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”

 
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Retail India News: How Homes R Us Intends to Engage Customers
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Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.

Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.

"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.

With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.

"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.

Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.

 

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