Biba, the Indian fashion brand for women, has strengthened its footprint in Tamil Nadu by adding another physical store at Vanakkam, Tirunelveli. The brand already has an outlet in Palayamkottai, Tirunelveli, and many other stores in other cities in the state.
Biba’s new collection is available in its new retail outlet, offline and online channels.
Recently, Biba has also launched a store in Ganganagar, Rajasthan, and announced its opening on social media. The store showcases the brand’s ethnic collections, accessories and children’s wear.
The brand has further unveiled one store each in Virar, Maharashtra and Bhatinda, Punjab. With the launch of four new stores and rest lined up in the upcoming months, Biba had a kick-start to 2021.