Big Bazaar is looking at doubling its sales contribution from online business within a month's time. Future Group's retail chain is also extending the two-hour home delivery service, started last month, to all stores.
Pawan Sarda, CMO - Digital, E-commerce and Marketing, Future Group, said, “In certain markets, Big Bazaar is already getting around 40 percent of its sale order online.”
Big Bazaar is now competing with leading e-retailers in the 'two-hour express home delivery service' segment. The two-hour home delivery service has also got an encouraging response from customers amidst the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of the COVID-19 infection.
“Home delivery service has surely picked up. In metros like Mumbai, Delhi, Bengaluru, 10-15 percent business is coming from Home delivery, and it's growing,” Sarda stated.
Big Bazaar has now extended its two-hour home delivery service to 150 cities.
Sarda further said, “We have a presence across India, whereas, in certain cities, we have 30-40 percent of orders coming through online. We will be doubling our online business in a month. Our aim is to reach one lakh online orders per day.”
Big Bazaar had started taking orders online last year after the pandemic started.
Currently, e-tailers such as Amazon, Big Basket are providing express delivery in select areas.