bigbasket joins hands with to enhance social impact footprint

The company will be the supplies and logistics partner for Letsallhelp's social impact platform, providing monthly food and basic personal hygiene to the underprivileged.

bigbasket, India’s largest online supermarket, has collaborated with Mumbai-based startup Letsallhelp as the supplies and logistics partner for its recently launched online social impact platform As part of this, the company will work closely with them to manage the procurement and delivery of donated products to beneficiaries. bigbasket will also help the brand in its marketing, corporate and employee-related initiatives.


Through the Letsallhelp platform, individuals can choose products and quantities they wish to contribute. These will be delivered by bigbasket to each beneficiary at the end of the month. Donors will get proof of the delivery as “Impact Proof” with a photo when the products are delivered. Through this initiative, individuals would be able to impact lives in a meaningful way and rejoice in the goodness of giving.100% of contributions made through Letsallhelp’s online platform reach the intended beneficiaries every month without any deductions, administration fees or platform fees.


Abhinay Choudhari, Co-Founder and Head of New Initiatives, bigbasket, said, “bigbasket is committed to bringing about social awareness and contributing to initiatives that have a positive impact on individuals and the society at large. Our association with Letsallhelp is a part of this commitment and we hope to bring about happiness in the lives of those who are underserved. Our long experience in managing logistics will help add to the promise of reliability, transparency and trust of our social impact partner. We are delighted to be associated with the brand’s vision and are sure that our relationship will grow from strength to strength to create a big social impact.”

Premal Shah, Change Maker and Founder of LetsAllHelp, stated, “LetsAllHelp is thrilled to announce its partnership with bigbasket. We believe in the idea of giving more than what you get from society. We thus wanted to create a platform where donors have 100% trust, transparency and know the impact they are making through their contributions. Through our platform, donors get an opportunity to contribute towards helping the underprivileged and underserved and feel good about the impact they are making. Each one of us can be a change maker towards creating a society we have always dreamed of, one where everyone is content, healthy and happy.”