BIRKENSTOCK, the global German lifestyle brand with a heritage in iconic footwear, has launched its first mono-brand store in Mumbai. With a history that can be traced as far back as 1774, BIRKENSTOCK is known around the world for its exceptional comfort based on the sophisticated orthopaedical footbed technology.
The latest opening at the renowned shopping district Linking Road marks the fourth store on the Indian subcontinent after Delhi, Hyderabad, and Chennai, which are all offering both classic models and highlights from the latest collection.
The traditional company is taking another step forward to strengthen its retail presence in the country and will continue to expand its business by rapidly increasing the footprint across all the key cities in India. The new BIRKENSTOCK store offers a rewarding shopping experience for loyal fans as well as the fashion-conscious and casual shoppers, families, and tourists. The retail space offers a total of more than 200 different models from Germany’s largest shoe manufacturer and the inventor of the footbed.
Apart from the timeless classics, such as Arizona, Gizeh, or Madrid, the product range also features an abundance of trendy materials, colors, and styles which are available in all sizes. The collection provided in-store is suitably tailored for Women, Men, and Kids, hence ensuring it will be a favorite premium lifestyle footwear destination for the entire family.
Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK, said, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”
The new store is conveniently located in the retail heart of the city at Linking Road, a suburb famous for its shopping and recreational offerings, including a dazzling array of fashion and lifestyle brands for everyone. The retail concept of BIRKENSTOCK, featured in the store, reflects the brand’s close relationship with nature. Its sustainable core materials used, such as Cork, Leather, and Jute, can be found in the store environment, thus echoing the core positioning of a high-quality lifestyle label.