BlueTribe, a food tech company working on a mission to reinvent meat-consuming methods, is gearing up to launch plant-based Chicken Keema and Chicken Nuggets in the Tricity - Chandigarh, Panchkula, and Mohali. These cities will now be getting an amalgam of non-vegetarian taste and eco-friendly ingredients in the revamped form of plant-based meat products.
After plant-based Chicken Keema and Chicken Nuggets, Blue Tribe is planning to bring a plethora of fresh-flavored food products, including plant-based Chicken and Pork Sausages made with pure pea protein. Through these treats, Blue Tribe aims to encourage a conscious lifestyle change among meat lovers without compromising the taste, texture, and quality of regular meat products. The brand has also started locally manufacturing its exquisite plant-based products in Chandigarh Tricity.
Speaking on this occasion, Sandeep Singh, Co-Founder of Blue Tribe, said, “We are thrilled to launch our plant-based meat products in the cities known for delectable non-vegetarian cuisines containing wholesome protein, vitamins, and other nutrients. This is sort of a true test for us, if we can encourage meat lovers in Chandigarh and surrounding areas, it will take us one step closer to our ultimate goal of reviving and rejuvenating mother Earth.”
“It is extremely important to understand that we are in no way asking people to stop eating non-vegetarian food. As of now, the overabundance of meat production in the world is dangerously contributing to the rapid emission of greenhouse gases in the environment. We simply want to offer an alternate plant-based meat product so that the excess meat production can be reduced and nature can take a breath of fresh air,” he further added.
Blue Tribe is working on D2C and HORECA business models. It has already created a significant benchmark among the non-vegetarian food lovers wanting to make a lifestyle change in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata, and now Chandigarh. It is further planning to expand its reach in Indore and other cities of India.
In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.
The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.
In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.
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